After watching this absurdly epic launch video for the company's new Solo Smart Drone, you'll understand where that buzz is coming from. Seriously though, if there were Oscars for product launch videos, this one would be a shoo-in to win best picture.
And here's a video detailing the features of the Solo.
Our very own Ryan Koo caught up with Jeevan Kalanithi to chat about the Solo.
The 3D Robotic's Solo is available for pre-order now from B&H, and you can learn more about it over on the 3D Robotics site. Also, be sure to check out our comprehensive post with up to date information about all NAB 2015 announcements.
Source: 3D Robotics