July 27, 2018 at 10:43PM

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Hilton Commercial Shot on GH5!

Hey everyone. I just recently attended a video production panel in Miami where several prominent commercial filmmakers from around the country were present. One of the speakers was from Luminary Visuals, a Miami based production company, and he played a recent commercial campaign that he and his team shot for Hilton Resorts, almost completely on the GH5.

Needless to say I was pretty floored. The campaign's videos were almost indistinguishable from commercial work that I've seen shot on the RED and way more expensive cameras.

I was wondering if any of you may have any idea of what settings and cinematic techniques they might have used to achieve such a high end look on a more affordable camera like the GH5? And what are your thoughts on the chances that cameras in the GH5's price range will be accepted by many prominent commercial filmmakers in the next few years?

Here's the link to the commercial campaign and their site:

https://vimeo.com/274724407
www.luminaryvisuals.com

Cheers!

- Logan

12 Comments

Looks like they shot in a log profile (based on the dynamic range of many shots), and they used stabilizers of some kind for moving shots. Seems like a slider and some kind of gimbal. I think the biggest thing to the production is the way they lit the indoor scenes to roughly match the window light.

July 28, 2018 at 1:03PM, Edited July 28, 1:03PM

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Matthias Claflin
Videographer
811

Thanks Matthias! Especially your point about lighting the indoor scenes to roughly match the window light. Hadn't even thought about that. Seems like they used the V-log profile on the GH5 to the max - I've never seen that camera so soft and "analog" looking.

July 28, 2018 at 9:17PM

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Logan McIntyre
Cinematographer
67

Judging by the colours it might be cinelike D. There is a lot of great stuff being shot on the GH5 but I'm not sure this is one of them. Don't get me wrong it isn't bad by any means, but the colours are not to my liking at all and it doesn't feel terribly well put together.

This is a recent example of promotional material shot on GH5 which I think shows the amazing value for money of that camera: https://vimeo.com/274913841

July 30, 2018 at 9:52AM

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Liam Martin
DP, editor, part time director
960

Hey there. The video was not shot in Cinelike D, like you're suggesting. This was just confirmed to me by a team member from the production company that replied to an email I sent them with a few questions like the ones I have on here. They indicated it was shot in V-log L 4:2:2 1080p/60 and V-log L 4:2:2 4K/24.

I saw the sample you put in your link. It's definitely nice and cinematic, but it looks like it was shot on a GH5 or similar camera, but with a few cinematic tweaks. The use of a grain filter and a very LUT-like look are also typical of what people use in that price range/work environment. Again, definitely nice stuff, but in my opinion not as far from the usual work with a GH5 as the video I posted above. "Usual" as in rich in contrast, somewhat limited in dynamic range, and loaded with color grading choices used by many videographers.

What attracted me to the video I posted above, instead, was the fact that it departs with many of those elements to create a look that is commonly used in hotel and hospitality commercials; a look which is very popular in the commercial video production industry. Basically, increased dynamic range (usually because a higher end camera is used), beautiful rolloff, and a generally soft and "creamy" image, without looking vintage.

As far as I know, nobody I've seen uses the GH5 like that, and pulls it off. It's nice to know for the many lovers of that look in the commercial video production industry, like me, that it can be done. It attracts me to the camera. It increases the camera's appeal to more people, by showcasing another aspect of its versatility.

July 30, 2018 at 9:02PM, Edited July 30, 9:08PM

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Logan McIntyre
Cinematographer
67

haha lets be honest, not impressive at all. Just looks like a typical corporate video which it is and its fine. But if this makes you jizz about a camera, then you need to get some better camera porn

July 31, 2018 at 2:19AM

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Isaac Elliott
Director/Cinematographer
392

The GH5s camera takes things even further. Here is my favorite short made with the GH5s and Fujinon cine lenses ( there's a company in England that adapts these lenses to the Micro 4/3 mount )

Ettore’s Stargate (The Journey of Nau-chan), shot by Filippo Chiesa
https://vimeo.com/255921627

August 1, 2018 at 11:13AM

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Guy McLoughlin
Video Producer
30423

Everyone complaining about the way the promo Logan posted looks is entirely missing the point that Logan was trying to make. Yes, it is not that "impressive" in an artistic sense, nor is it good "camera porn", but his point was that it looks decidedly different from most samples you see on the Internet. And it does.

It's a promo for Hilton. Not meant to win an Oscar. I think it looks great because it is nothing more and nothing less than what it is supposed to be.

August 2, 2018 at 10:38AM, Edited August 2, 10:38AM

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MattyMustng
Director of Photography
240

Thanks MattyMustng! Glad to know there are still people out there like you who actually read through a thread or analyze comments in detail before thinking they have enough info to give themselves the license to bash something.

As you reiterated: what attracted me to the video I posted above was the fact that it departs with many of the typical uses of the GH5 ("contrasty" look, over-saturated colors, etc.), to create the look that is commonly used in hotel and hospitality commercials and very popular in the commercial video production industry overall: increased dynamic range, beautiful rolloff, and a generally soft and "creamy" image, without looking vintage.

Maybe after my comment, your reiteration, and now this comment, people will finally get the point.

August 2, 2018 at 1:51PM

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Logan McIntyre
Cinematographer
67

Some of these images look terrible, instagram filter terrible.

August 2, 2018 at 12:22PM

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Indie Guy
1137

Wow...People on here don't seem to read through threads. They just savagely spew their "haterade" left and right, which is a problem in and of itself, but made even worse and more pointless when it's grounded on something completely different than what the person posting meant.

Logan has already commented twice that he wasn't floored by the video, because its look was something he's never seen before, or anything of that sort. He was instead floored by the way the production company used the GH5, which, instead of using it like 99% of people out there do (which is to crank up contrast and saturation and make it look like a glorified Canon 5D), that the production company was instead able to get a look that very closely resembles the soft, creamy look that you see in a lot of commercials, especially hospitality ones. You usually need to use a high end camera for that type of stuff, but the production company pulled it off with the GH5's significantly lower dynamic range, and lack of RAW.

So when you see it from that angle, like Logan meant, it does stand apart from other GH5 videos, and is pretty impressive. It's a lot harder to do what they did, than just slap a sharp lens, tons of contrast and boatloads of saturation on the GH5 like almost everyone else does.

August 2, 2018 at 2:06PM

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Andrew Gallego
Colorist
13

No thats what I meant, Its not the low con commercial look, its a instragram filter look. It looks nothing more than a lut pack they bought for 15 bucks.

August 2, 2018 at 2:30PM

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Indie Guy
1137

GH5+Cine-d setting+Canon FD vintage lenses+appropriate ND filter+maybe pro-mist filter=Cine look.

August 3, 2018 at 5:28AM, Edited August 3, 5:28AM

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Jerry Roe
Indie filmmaker
918

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