October 8, 2017 at 6:09PM, Edited October 8, 6:26PM
Transition from a company name to my own name?
I’ve been making films under the name ‘TouchType Films’ for the last few years. When I created the name, I thought I would be working directly with businesses, creating corporate films for them. TouchType Films sounded like a good fit for that type of work. Fast forward two years and it turns out the work I’m doing is very different to what I imagined. I’m making a lot of docs for arts organisations and also creating my own original content. I’m a one man band and everyone who works with me knows this. I’m also branching out, finding work in other disciplines like photography and writing. My question is; should I keep the TouchType Film name or transition to trading under my own name? I think using my own name will highlight the one to one experience they will get by hiring me. I also think TouchType Films sounds too corporate now. What do you guys think? Does it even matter?