July 31, 2016 at 1:30PM


Using the cutting room floor to build a Snapchat audience?

In a couple of days when my RAID setup arrives in the mail, i'll be beginning post-production on a feature-length, indie adventure doc. I think i've got about 12TB of footage scattered across various drives - I have no idea how many hours that translates to, perhaps I don't really want to know (gulp!).

I shot the footage (almost daily) for a period of 2 years, the length of the adventure.

We've got a very modest social media following that sits at about 10k in total. Being a small indie production, social media is going to be the main marketing outlet (hopefully among others too).

My question is, has anyone used Snapchat throughout their post-production phase? How did it go? Was it worth the effort...?

We have so much material (12TB), most of which will obviously never see the light of day. I could make little youtube clips and release them along the way, but that requires a lot of editing time (depending on quality).

I don't exactly want to take on another social media platform, but I do like the idea of putting that 'cutting room floor' material to use, to hopefully build our audience further. Also being a 'journey' film, we do have the potential to tell the story relatively well day-to-day...

But is there any point with Snapchat? Do snapchat users only resonate with live/instant action?

Is it a good idea to try and tell a linear story via Snapchat with all the footage we've collected from the last 2 years?

I'd love to hear from any Snapchat users - i've never even opened the app...


I have dabbled with snapchat & it can be a little tricky to navigate. However there is a huge audience on that platform. You will need a 3rd party app to upload any content that you pre-publish as snapchat itself only let's you access the camera and not your photos or videos.

It does seem like a really good platform to publish daily content for people to follow along as you cut your film & build up anticipation for the release.

hope that helps

August 3, 2016 at 8:00AM

Derek Armitage
Filmmaker & Vlogger

Thanks Derek - it's all pretty foreign to me right now, and it looks like instagram's just gone a copied snapchat's 'Story' feature, which means it might make sense to just stick to IG... it's all little bizarre if you ask me! But you can't deny the reach of these things... cheers!

Matty Hannon

August 8, 2016 at 11:57AM

Let me know your username if you do it, would love to follow you!

August 9, 2016 at 11:05AM

Chris Aumen
Director of Photography

I was actually just dabbling with IG's new stories feature. And I love how easy it is to use & the fact that you can re-watch stories. The fact that snapchat's stories disappear is very frustrating. Also IG's platform is easier to navigate & a bit more classy in my opinion. There are a lot of professionals already on that platform which makes it easier to network.

August 22, 2016 at 10:46AM

Derek Armitage
Filmmaker & Vlogger

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