GoPro has been a staple in the extreme sports community for a long time. Its tech has also made its way into science, major motion pictures, and televisions shows.
GoPro’s HyperSmooth technology was introduced in 2018 with HERO7 Black (and subsequently updated to HyperSmooth 2.0 with HERO8 Black, HyperSmooth 3.0 with HERO9 Black, and HyperSmooth 4.0 with HERO10 Black). It relies on a ground-breaking combination of image sensor design and software algorithms to dampen out camera movement.
It’s been such a boon for creatives, GoPro now has another Emmy to show for it.
“I’m so proud of our team and GoPro’s thriving culture of innovation,” said GoPro Founder and CEO Nick Woodman. “This Emmy recognizes our passionate commitment to innovation in hardware and software over the past two decades.”
GoPro’s Stabilizes the World
The Emmy for HyperSmooth is GoPro’s second Emmy. The company garnered a similar accolade for the HERO3 in 2013, which the Academy of Television Arts and Sciences recognized as giving production professionals the ability to capture engaging perspectives and angles never before possible.
Since then, GoPros have become a popular secondary camera platform for both motion picture and television projects, alongside its action sports pedigree.
Moreover, GoPro’s Emmy award for HyperSmooth is bound to fuel its creative juices as the company looks to launch a professional line of new cameras that will improve cinematic image quality while maintaining its mobile, selfie-esque vibe.
New Things on the Horizon
Not much is known about the new professional line, but Woodman says there will be two new premium models that will be geared for specific use-cases content creators may need that go beyond what GoPro’s HERO and 360 cameras can currently provide.
GoPro’s HERO line excels with its new HyperSmooth technology, as the Emmy award acknowledges, and it makes one wonder what Team Woodman has in mind for its more professional models. Perhaps a larger, more powerful image sensor, or the ability to swap lenses? Or will it be more of a software-driven innovation much like HyperSmooth itself?
GoPro Hero10 BlackCredit: GoPro
Either way, the line will be based on GoPro’s existing technologies taken to another level.
“GoPro doesn’t just want to make a 'Swiss Army knife' that’s okay for everyone,” Woodman said in the company’s recent call to investors. "Our plan is to work on specialized cameras that would appeal to entirely different groups of users."
If the move pays off, we could be looking at a third Emmy to round out the collection in 2023.
The 73rd Annual Technology & Engineering Emmy Awards ceremony will take place at the Wynn Encore Ballroom in partnership with the National Association of Broadcasters (NAB) as part of their media and technology convention in Las Vegas on April 25, 2022.
Correction, Feb. 11: Added clarifying information about HyperSmooth's introduction.
Source: GoPro
