Dave Kratz
Visual Artist / Film & Video Journalist
Dave began his career working as an editor and director of photography on series for the Discovery Channel in Washington, DC at the age of 20. Now, as a much older and wiser man with 20 years of experience behind him, Dave enjoys writing, directing, and speaking about himself in third person.
With an ever expanding wheelhouse of tricks, Dave has been the driving force on documentary films, televised series, and commercials for Discovery, National Geographic, The History Channel, HBO, and many others.
Websites
davekratzfilms.com
ARTICLE POST
1 year ago
Article Comment
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Watch: Spike Jonze Just Directed the Most Insane Perfume Commercial Ever
5 years ago
Article Comment
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Want to Speed Up Your Editing Workflow? Try Using Single-Keypress Commands
5 years ago
It sounds like a good idea, but it's best to use modifiers so you're not picking your hands up off of the board as much. Set your shortcuts around the natural position your hand or hands rest on the board. You'll likely have 1 hand on the mouse and other other on the board most of the day. Single keystrokes would mean you'd have to slide around the board a great deal more. Hitting keys like CRTL+SHIFT+A to de-select all tracks before placing an edit (Avid) become almost like playing an instrument - it's muscle memory and once you know them you won't even have to look at your keyboard while working. Kinda like typing using Qwerty.
Cheers
Spike Jonze seems to be trying really hard to be Chris Cunningham in this ad, and failing at it.