RED's been around for almost 20 years? That's... not possible. Maybe 12 years.

Outstanding. I've been a Fuji fan since the X100. For me, being able to record F-Log external (Shogun!) while recording Film Simulation inside the T3 is huge. HLG is kind of cool, too, but I'd need to test the hell out of that before using on a paid job.

Here's how I see it. Disclaimer: I'm absolutely not Steve Chase. Yay Steve, you're super-duper-awesome!

1) You make a great spec, whether it's a spot or a personal project, whatever.
2) You never expect to fool people about it and pretend it's a real spot. Or that you'll get work from that brand.
3) You DO have an opportunity to use this spec to gain work from other (smaller, usually) brands or representation. Which looks to be what's happening, here.
4) You then begin the process of working up to bigger and better things, maybe someday if you're super-lucky and work your ass off, you get to replace Steve Chase when he retires from his 30 year career. Or maybe you go in a totally different direction.

But the point is, if you're not showcasing what you are capable of doing then you're just gonna stay on the sidelines forever. And the way people have come up in the past is not the way you might come up. That's OK. The world IS changing faster than your underpants (thanks Arun).

All that positivity aside, I also agree with the poster who mentioned budget. 4.5 days of main shooting with a crew of 20? A Tesla 3 series? Then additional pickup shots? All those locations? That's $$$$$. Kudos if you have it and know how to use it, I guess. And it sure is pretty.

Is that Arthur as the older dad? I think it is! He rocks!

It kind of rocks, but I have not figured out how to get clients to happily pay for this stuff yet. And clearly, the industry as a whole has not either.

Their website and B&H claim $690. Not $590. And not yet available. Still. Sigh. Also, I really wonder where the photometrics are for these? Very strange not to know how bright the things are.