September 9, 2011

RED Drops EPIC-S from Roadmap

Just a week after boldly proclaiming, "we won't telegraph what we are planning anymore," RED's Jim Jannard has posted a RED Roadmap. Thanks to semantics, Jim is able to differentiate between an "announcement" and a "roadmap," and I suppose given the only new products on this new list are described as "Suprise #1" and "Surprise #2," he's not telegraphing. However, there is something conspicuously missing from the roadmap: the indie-friendly, cheaper EPIC-S camera. Here's the roadmap, in chronological order:

  • EPIC-M- shipping
  • EPIC-X- shipping
  • Scarlet
  • REDray
  • Dragon update
  • RED projection
  • Monstro 645 DSMC
  • Monstro 617 DSMC
  • Surprise #1
  • Surprise #2

I suspect the EPIC-S still exists, but has been renamed as a Scarlet camera. Since RED originally announced the 3K, fixed-lens 2/3" Scarlet, the market has changed substantially. Besides, the EPIC-S was originally called a Scarlet before getting renamed the EPIC-S. So why would RED do this?

The EPIC camera is upgradeable to the new "Dragon" sensor, which is unknown at this time but should be similar to the M-X upgrade for the original RED ONE. I suspect the reason to rename the EPIC-S as a Scarlet is to more clearly delineate the upgrade-eligible cameras from the ineligible. Jim had stated on REDUSER in the past that the EPIC-S would not be upgradeable -- which makes sense, given they had claimed the EPIC-S would offer 5K resolution at up to 60FPS. If that were true, why spend $30k on a 5K 120FPS camera when you can get a 5K 60FPS camera with the same sensor for less than half the price? Most shooters don't need 120FPS slow-motion, and for those times when you need it there's always software interpolation. Therefore the lack of upgradeability is a key differentiator, and as far as I know the Scarlet cameras will have no such sensor upgrade program (which puts them in the company of every other camera manufacturer's offering). Just a guess; we'll see.

Also, since it was a week from the time Jim said "we won't telegraph what we are planning anymore" to posting a roadmap, I can't resist sharing my initial reaction to that claimed philosophy change:

http://twitter.com/#!/ryanbkoo/status/109722557971828736

As someone who can't afford an EPIC-X, I certainly welcome the roadmap and any transparency regarding their plans. I'm hoping to make a feature, after all. But still -- it was a week...

Link: RED Roadmap... - REDUSER

Your Comment

13 Comments

You called it, man!

September 9, 2011 at 10:42AM, Edited September 4, 10:54AM

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RevBenjamin

Sony F3 with S-Log/KiPro Mini still lookin' mighty doable...

September 9, 2011 at 11:58AM, Edited September 4, 10:54AM

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hahaha you kinda did lol in his defense, he differentiated later himself saying that roadmap is very general; they will no longer be telegraphing specifics.

September 9, 2011 at 2:39PM, Edited September 4, 10:54AM

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Must shooters won't need the 120fps, but those who do need will say that 120fps interpolation is as good as stretching a 1920x1080 footage until it turns into a 4K piece. Not good and takes forever to render. ;) But I agree, it doesn't make sense to pay twice as much just to get this feature.

September 9, 2011 at 4:24PM, Edited September 4, 10:54AM

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FTorre

To be clear, there would be other differences as well -- but the reason everyone is/was so excited about the EPIC-S was because it included so many of the higher-end features, relative to price.

September 9, 2011 at 7:27PM, Edited September 4, 10:54AM

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Ryan Koo
Founder
Writer/Director

we all knew it was only a matter of days... but good call :)

September 10, 2011 at 12:18AM, Edited September 4, 10:54AM

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So they just say "Scarlet". That doesn't mean much to be honest - is it the fixed lens first or interchangeable? One week is quit disappointing...

September 10, 2011 at 4:57AM, Edited September 4, 10:54AM

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I would not wait for a camera to make a feature film. The camera is just a tool, pick a tool and go. Pick up any camera and make a feature, ideal the best one you can at that time. ;)

September 10, 2011 at 1:52PM, Edited September 4, 10:54AM

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Doc

Agree 100% Doc.

September 10, 2011 at 2:49PM, Edited September 4, 10:54AM

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Ryan Koo
Founder
Writer/Director

Yes, yes...and pigs will one day grow wings and fly...and they will be a scarlet color.

September 11, 2011 at 7:46PM, Edited September 4, 10:54AM

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LOLouder

Red needs to get there collective heads outta each others *sses. Their marketing is the worst I've seen from a company that seeks to be such a disruptive force.

September 12, 2011 at 4:54PM, Edited September 4, 10:54AM

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headOutta

Don't be so short sited. Now that Epic stages are shipping and the Epic full scale production line is up and running what do you think they will do with that line to maximize its use? The Epic-S no doubt, or surprise #1 or #2.

September 15, 2011 at 2:28PM, Edited September 4, 10:54AM

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The Red Camera & Sunglass Company: raving idiots and their vaporized "roadmaps" to absolutely nowhere. Nobody really cares about them, but hey, it's free circus, and people always loved free bread and circus, even in Roman times. The only "roadmap" the Red bozos are qualified to draw is the one leading them down to ETERNAL DAMNATION IN DEEP HELL 99.

Quick, somebody has gotta put Mister Jannard, a.k.a. Bozo, the Clown, out of his incessant misery -- and the misery he and his sheite-ridden company and incessant bullsheite has caused and is still causing to suffering Mankind. Give it up already with Red, Jimbo, before you have to apply for California welfare.

November 2, 2011 at 8:04PM, Edited September 4, 10:54AM

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Jorge