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Is Apple Canceling the Mac Pro?

11.1.11 @ 3:16PM Tags : , ,

Despite the scheduled release of new Intel chips appropriate for a new Mac Pro, reports are surfacing that Apple may cancel the Mac Pro line. The full-sized, overpriced Apple desktop hasn’t seen an update since July of last year and makes up such a small percentage of Apple’s sales that company executives are reportedly considering giving the machine the axe. Also consider the prosumer-ization of Final Cut Pro and the release of a simple, low-cost high-speed interface like Thunderbolt. Here’s what the AppleInsider report says:

Although the Mac maker has reportedly developed a revision to the existing Mac Pro that may or may not see the light of day, people familiar with the matter said management as far back as May of 2011 were in limbo over whether to pour any additional resources into the product line.

According to these people, the consensus among sales executives for the Cupertino-based company was that the Mac Pro’s days — at least in its current form — were inevitably numbered. In particular, internal discussions were said to focus around the fact that sales of the high-end workstations to both consumers and enterprises have dropped off so considerably that the Mac Pro is no longer a particularly profitable operation for Apple.


I see their point, but if Apple is going to make anything for professionals, could they really get by with just a Mac Mini and an iMac for their non-portable options? In my opinion, Apple should continue the Mac Pro, but as a smaller, less expensive desktop. After all, many people are building Hackintoshes in order to get a fast, expandable Mac at a decent price. There’s clearly demand, and whether or not it’s a massively profitable market, canceling the line outright would engender fallout from the professional community that would have a larger impact on the Mac as a creative platform going forward. Nevertheless, via Macrumors, here’s the ratio of desktops to laptops that Apple has sold over the last ten years:

Anyone out there saving up for a Mac Pro? What do you think?

Link: Despite new CPU options, Apple reportedly questioning future of Mac Pro – AppleInsider

[via Notes on Video]

COMMENT POLICY

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  • I completely agree with you Koo. I’m going to be Directing Season 1 of a weekly 45 minute teen web show early next year, and as much as I want to build a hackintosh to use for editing… I honestly wouldn’t trust such a project on a Hacked Machine. Could I get by with an iMac with Thunderbolt… possiby, however I need a completely powerful machine, and the Mac Pro is the only thing I’d trust on a project of this caliber. If anything, take the price down, throw in thunderbolt, and make it more affordable. I guarantee Mac Pro sales would sky rocket, and people will begin to be able to have that balance of both desktop, and laptops again.

  • Been waiting to upgrade my Mac Pro for a year or so now. It’s a first gen Mac Pro that needs a refresh. (Good edit system, but slow on all the HD renders/exports/conversions.)

    There’s very definitely a trickle-down from these machines; if Apple stopped making Mac Pros I’d have to seriously consider whether I needed to jump on the PC/Avid bandwagon (which is something I’d already considered due to the awesome ineptitude of Final Cut X).

    For now, me and my company are sticking to FCP 7 and Macs, but if Mac Pro goes away, I’m pretty convinced that, at least for workstations, I will too.

  • The logic board on my 2 year old Mac Pro crapped out recently. I would cost $800 to buy a new one, so I’ve got a $3,500 doorstop. I wouldn’t buy another one, even if they DO make more.

  • Jim Barnett on 11.1.11 @ 4:10PM

    I don’t see this as a surprise I mean I spent over 9k on my Mac Pro @ work and my $1500 PC I just built blows it out of the water…..The prices for the Mac Pro’s are unbelievable and they don’t come with any special support which is ludicrous! You pay 20k for a computer and if you have a problem and call in you get the same people helping customers with ipods….

    • Yeah, same problem with support here.
      We bought Mac equipment for almost 25K Euro in the last three years from the local Mac store, and when something needs repairing, they just tell us to bring the computer in so they can look at it. The store is in walking distance to our office and they aren’t even motivated to send somebody to have a look at it.
      Guess they are selling enough iPhones so they don’t really need Pro customers…

  • Another issue is that the prices for processors which Intel sells to Apple for the Mac Pros is extremely high, making the lack of profitability even more real. Mac Pros come with silly 12 cores for heaven’s sake.

    I’ve said this before, the life breath of Apple doesn’t rely on the pro market at all anymore. Removing the Mac Pro will have no effect on Apple’s bottom line if all those pros go PC, who knows how few are sold a year now, maybe a 100,000, who knows maybe less, versus the millions of iMacs and Minis.

    Say you have 10 clients and one of those requires something very specialized, do you cater to that one client? Ok, now say you have 100 clients and only 1 requires something very special, now say you have a 1000 clients and only one requires something special. At what threshold of proportion do you no longer support that one client. That is what’s happening here. Apple has a 100 million customers at least worldwide maybe more, most buy iPhones, iPads, iPods, then laptops, then iMacs, then Mac Minis, then close to the very bottom are those customers who buy Mac Pros.

    I have a 2 year old Mac Pro, it works, as long as it continues to work and software will run on it for more years, I just don’t care. I have a new iMac for home which I have been doing half my work on for several months. The only thing keeping that Mac Pro safe as a tool in my arsenal is that I can connect Sata raids and it’s just a little faster but not by much. My NEC monitor costs more than my iMac. I could have 4 iMacs total processing all my different work and just might be more efficient than running that Mac Pro and iMac on the side.

  • I think Apple should look upon the pro market as leaders in the industry. That’s where the trickle goes down from. It’s like a web campaign for a movie or game. You have your hard core users who do a lot for the product out their on the internet for free, that’s what mac pro users do. If they scotched them (as they did with FCP X) there is a backlash to consider.

    • Sounds a little too similar mentality to trickle down economics, which doesn’t work. I don’t think the regular person cares who created something or what they used to create something. There are pros in all industries. How important those pros are to the regular person within an industry or outside that industry is questionable. Everyone wants celebrity status for what they do in this world, “pros” especially. Just do the work, use what gets the job done, go have a drink and go home and enjoy the fruits of the labor, not just the labor.

      A backlash from pro users of Apple products wouldn’t affect even 1% of Apple revenue.

      • Trickle is definitely the wrong word here. The issue is real though in that if you cut off this little 1% of your sales you will inevitably have the effect of losing far more users down the line. If I can’t get a machine that will support external video, RAID, and an upgradeable powerful graphics card, then I have to look at other options. If all the other pros go elsewhere, then the image of the company making tools worthy of pros goes with it. That’s when the regular consumers look at Apple and will see less of a shine there if it doesn’t seem to the consumers that these are the same tools the pros use.

        • I think that’s serious delusion. Consumers don’t care about the pro market. Reality hurts. Professional creatives put themselves a little too high on pedestals.

          • Depends on which consumers. If we’re talking iPhones and iPads, then you’re right…not much impact. But in this context we’re talking about computers and people who buy laptops to edit their new super awesome DSLR footage. Those consumers are less likely to pay the perceived premium for an Apple laptop if they don’t see it as being the same kind of tool the “pros” are using.

    • I think that is a good point. I assume Mac Pro owners are the “thought leaders” for Apple’s forays into filmmaking, videography, photography, motion graphics, etc….

      To eliminate that, and you no longer have high end production work on your machines. By necessity, many of those people will go PC I would think, unless they can get by on an iMac.

      I’m not sure the trickle down discussion even matters. Final Cut X tells you everything you need to know about Apple’s creative future….if you didn’t pick up on the in/out downgrades the Macbook Pros were getting, or the Xserve discontinuance, or the elimination of matte cinema displays of various sizes…

  • The thing I don’t get is, why don’t they just drop the Xeon from the Mac Pro and replace it with a Core i7? You get 90% of the performance at 50% of the price. Or something like that. Make a lower-cost case, shrink it down a little bit, and have the cheapest one retail for $1500… success, right?

    • I agree, seems like a reasonable alternative for a more cost effective product line.

      • Think they are more likely to scale up the Mac Mini then scale down the Mac Pro.
        When you accept that the company is moving towards iOS and individual creating media
        everything except iTunes Music/Apps Store make sense.
        The customers they don’t won’t to upset use iPhones not FCP7!

    • The thing is, you can’t have multi processor with i7 and multi processor is one of the main attracting factor of the Mac Pros.

      • not at the cost of raw power…the late 2008 mac pro on my desk at work has dual quad cores with 20GB ram…it cost my employer over $7K canadian to buy it for me. Six months ago I built my own video workstation and decided, after many sleepless nights, to go PC. I built a box running a single 990X i7 with 24GB ram and my machine SMOKES the mac pro. I mean it’s not even close. My pc? cost me $3400. I run CS5.5, Smoke and 3DMax.

        There are very limited “requirements” for dual processors, in the grand scheme of computer sales. Those numbers don’t justify the weak performance on the broader applications.

        Again, the cost for apple to built that machine with dual processors is probably $50 more than a single chip setup…but they use that “advantage” to justify charging $7000.

    • What you don’t understand is that Apple is running a business. For the volume of Pro Towers they sell they have a set dollar value they need to sell them at to make the money they want to make.

      That number is retardly high.

      So they hobble together pieces of technology that “could” be used to justify the higher price. IE the XEON chips and the massive aluminum body. The fact remains, these thing do NOT improve performance. Period. At the pro level, you want performance.

      Don’t get me wrong, I love the look of that aluminum chassis…..but it you told me I could buy that same machine with a black plastic case for $1000 less, I think 90% of the people would forgo the aluminum.

      As others have pointed out, Apple’s strategies really seem targeted to the masses…which is consumer. In years past, being a leader in the professional world gave you “street cred” when you’re selling to the consumers….therefore justifying the higher price you charged. Remember, before the ipod, Apple’s products were in the minority when it came to volume, so they naturally cost more to produce and sell.

      Fast forward to today….does Apple NEED to maintain this “professional” appearance to reinforce their consumer prices? No…they are at the top of that level. So really, why do they need to continue with pro solutions?

      Remember silicon graphics? Remember having to spend $30K on a machine to render 3D projects…that took weeks to render? Remember when Intel and AMD started their chip war and the processing power of PC went through the roof? Where is SGI now? Cheap and powerful PCs killed those pro workstations…and it will do the same in the video world. Seems like this is the start of that transition….

    • That’s exactly what has always been missing in the Apple portfolio: a reasonably priced yet still powerful desktop computer. You always had the choice between the imac, which is a stylish “office” computer with no upgrade options and mediocre computing power. Then you had the Mac Pro which is this hyper-powerful dual processor machine that is extremely expensive because one of the Xeon CPUs costs almost as much as a complete Windows PC.

      A MacPro with a powerful i7 would be exactly the right thing to do. Enough processing power for almost half the price.

      I’m using a MacPro at work, and mostly it can hardly use 50% of its 16 Threads (8 Cores with HT). When I’m rendering greenscreen footage with Keylight in FCP it uses like 20% CPU power, I am absolutely sure it wouldn’t render a second longer on a normal quad-core i7.

  • Laptops, iMacs and MacMinis have one feature that tower computers like the MacPro don’t: Planned Obsolescence.

    A computer that can function at a high level for 3-5 years with proper maintenance and upgrades is bad for business. Koo’s Hackintosh exposed the Mac Pro for being overpriced, did nofilmschool “kill” the Mac Pro?

  • Adrian Jans on 11.1.11 @ 7:07PM

    It’s surprising because of Apple and the pro video community’s history, but it does make sense. Apple has always made software to sell hardware, and they made a pretty strong statement with FCPX, which doesn’t require a Mac Pro to run well and isn’t targeted at the kind of consumer who will drop $3000 for an editing station. Apple no longer has any software designed to lure people into a Mac pro, and just about everything else someone would do on a Mac Pro can be done just as well on a good PC for cheaper. Apple would just be dumping us before we dump them.

  • This is the kind of horses hit that led up to the iPhone 5….Apple even said in their conference call that their stock most likely took a hit because people were waiting for a non-existent product.

    Did Apple say the Mac Pro is dead? The MacBook is dead though…should I cry and rub my blankie?

    The Mac from 1984 is also dead. The iPod is dying…who cares?

    If the Mac Pro dies it will be called something else, maybe the Mac BMW that shows how big my dick is…not.

    Apple didn’t fucking invent the film industry either, if Kodak stops making film then you can cry…because you killed it.

    Mac Pro or No, I think Apple likes to make serious hardware. Feel free to get AIDS from a PC shitbox with Bill Gates and Eric Schmidt laughing their asses off all the way to the bank.

    Blargh, quit reposting rumors Koo. Stick to the good ORIGINAL content -no HuffPo for Canon DSLR users.

  • Frankly, I don’t think the world needs the pro version any longer. Why would anyone want to spend that much money AND buy a monitor, when they can buy a iMac 27″ equipped with Thunderbolt? I bought mine three months ago, and after adding a Pegasus Promise raid, there’s nothing non-pro about this setup. I’m still in disbelief about how fast it is. And while all the peripherals aren’t available in Thunderbolt today, they will be soon.

    • Thunderbolt could be the key here, but it’s not. yet.
      Right now I’ve got an upgraded video card. HDMI output card. Internal RAID. None of which I could do as easily on an iMac. Once those things are available in Thunderbolt versions I suspect they’ll cost quite a bit. My HDMI output with Blackmagic cost less than $200. The RAID was just the cost of the drives.
      I could see a life without a MacPro, but I’d prefer not to.

    • The video card options are definitely not pro.

    • i don’t know about you guys. I own a mac pro 8core 09 and macbook pro 2011. My macbook pro comes very close to my desktop in terms of CPU power. But if you render something or work in final cut pro X. that thing gets smoking hot. My mac pro is always cool, no matter what you do and for how long. So, the iMac is built like a laptop, and I see myself killing it with my render jobs.

      I agree that most don’t need XEON processors and ECC Ram. So, an i7 mac pro with normal ram would be very wise ! It costs much less and gives you the same speed !

      Why is the Mac Pro still killer?

      - Has no display (yes, because we want to hook up our own multiple display)
      - PCI-E
      - Doesn’t get HOT
      - Upgrade ability (GFX,CPU,HDD,Optical Drive,etc.)

      Apple:

      Take out the XEON Stuff and put in Consumer parts and sell this thing 50% of its current price !

  • iMac is good now with Thunderbolt, but we do need more power, ram and things such as multiple GPU’s if using Davinci Resolve to grade. Also, buying my own monitor is important because the glossy iMac monitors are not conducive to proper photo grading – but they are great monitors.

    Apple should forget Xeon and ECC ram. The Mac Pro’s are server grade workstations with larger power supplies, not desktops (workstation is the term one must use with Xeon’s – declared by Intel). If you compare HP or Dell workstations to MacPro’s, Mac’s are equal or cheaper.

    Therefore, create a high end desktop Apple. Base it on i7′s, regular ram, have a larger PSU than PC’s for feeding more than one GPU, have the case design but save your overhead costs.

    I built my Hackintosh on a 980x i7, slightly OC to 3.75ghz, 24 GB Ram running at 2ghz. The computer screams. 17k in Geekbench 32 bit, 64 bit should put me into 20k territory. That should keep up with a mid grade new Mac Pro if they come out. I’m set though.

  • motion graohics on 11.1.11 @ 8:47PM

    I work as a freelance motion graphics artist a a number of studios in nyc. i have noticed more and more that they are puchasing imacs instead of renting mac pros. there was a performance hit initially, but it is less and less noticeable with multiprocessing in after effects turned on. personally i’d still rather have a mac pro with shit ton of ram. it makes me feel like a pro.

  • I currently own a 2011 MacBook Pro. Paying that amount of money for something a PC can kill in terms of performance for way less is something I cannot in good conscience do.

  • I would think that Apple will be making a grave mistake if they abandon the Pro market this way. I am 55, have used PCs since they were invented, ran a PC based software company for 13 years and yet, 4 years ago, I switched to the Mac at work for video editing and web management. As a result, I bought a 27′ Mac for home, an iPhone 3GS and numerous iPods. I agree with the belief that Apple will be abandoning the idea leaders and creative community who are very influential. If you force me to a PC for video editing and rendering, why wouldn’t I then switch to an Android phone and other “cheaper” alternatives to Apple products? Regardless of the size of the Mac Pro market, I think it will be a huge strategic mistake if they abandon this group of users.

    • Professionals are a small portion of of the overall market compared to non-professionals. Apple is pulling a Nintendo.

    • I think Steve Jobs saw “Soccer Moms” as the
      future “idea leaders and creative community”.
      Apple is just trying to find a way to lead/keep up with
      that change and something like the Mac Pro and X-Serve don’t fit.

  • c.d.embrey on 11.2.11 @ 3:30AM

    I’m sure many Professional Photographers thought the world was ending when 8×10 film view cameras went out of style. The Main Frame gave way to the DEC Mini Computers which were replaced with PC farms — the world changes and there aint much you can do to stop it.

    I learned editing on a Moviola Upright, about the same time as Steve Jobs started Middle School. And do NOT miss trim bins at all :)

  • I’m already stuck in evolution limbo as I wait to see if FCPx will ever mature into a product I’d want to buy, and whether I’d even be able to move onto hardware designed to run it. After ten years with a product and software line it’s a bit of a kick to see such murky future. The cost of moving to a different setup, platform and system is really unattractive. Let’s not rush to any conclusions though.

  • I took my 2007 Pro, gutted it, replaced the HD with a SSD, doubled up RAM, three 2 TB in each available slot, new radeon graphics card for FCPX, runs just great, my suggestion to anyone is buy an older version and pimp it.

  • McBlakewich on 11.2.11 @ 6:44AM

    I’d say it’s bad timing with the poor reception of Final Cut X. For us editors I think a change of this nature will only give us more time to be experimenting in Premiere Pro and other software. I’m sure I speak on behalf of many, we bought Macbook Pros to primarily have access to Final Cut. In the past year, especially in the past few months, I’m seeing more and more reason to be at least be comfortable in other NLEs. I’m curious if the “standard” may change.

  • I think the main reason for the lagging sales of MacPros is the fact that they haven’t had any substantial upgrades for years. This gives no incentive to buy new. This is the main reason I still have the one I have is: it works and buying new only gets me a minor bump in performance.

  • In the last 3 months I switched from a Mac with FCP 7 to a fast i7 PC with Premiere CS5.5 and USB 3.0. I can buy a 1TB USB 3.0 drive for around $120 CAD and they are blazing fast. I feel liberated from slow transfer speeds and expensive drives, and the editing workflow is very efficient and fast. The only downside is that my sound recording interface (Motu-8pre Firewire) won’t work with my PC, so I may have to upgrade that eventually too.

  • Anyone who goes from Mac to PC without it being a reason of financial eligibility is LAME! Lol

  • I’m feeling a little disappointed in Apple these days. They leave me with no choice to look outside the Mac line. I have a lot ridding on pro applications and apple hardware. If they leave me I have to be ready. Sucks because I do like my pro Macs a lot.

  • Phil Angers on 11.4.11 @ 11:29AM

    They should be making it available for businesses only… Cutting down the production line to making the mac pro “a special order” but keeping it at the same price. I might not fully understand the process, but really, i think that business company owners (whether at home, or office, or set) will feel like they have something more usable than a mac pro a consumer would buy … making it’s value go up, but its price either go down or stay the same on apple’s end. (Obviously depending on specs.) Also, making it a bit more customizable so that it can be offered as a smaller desktop computer as well. Meh, maybe that wouldn’t work, but in my eyes I would see the only people that could afford this is the people that dip into their company/business cash to purchase it.

  • I for one am glad to see Apple get out of the hardware business. With the proliferation of stable Hackintosh builds out there, there’s no real reason to buy a giant silver dongle to run your favorite OS.

    PC users have enjoyed a constant stream of upgradability and with companies like Blackmagic making Resolve for Windows, apparently see the profitability in making products available for the other 90%. Wise move BM.

  • I used Mac from 1986 – 2003, then I switched to PC from 2003-2011 to take advantage of the cheap power that was available in the PC market and I never had a problem with any production I worked on.

    Then several months ago almost at gunpoint I was forced back onto a Mac Pro (which I invested $10,000 in) and I can conclusively state it was the worst financial decision of my filmmaking career. I essentially wasted $7,000 for a computer that at the top of it’s spec line performs underwhelmingly for the money invested.

    Apple doesn’t have to kill the Mac Pro line, it’s already dead. Fanboy fanatics just don’t know it yet.

    If I sound bitter it’s simply because I am. I consider every other purchase I made building up my kit spot on and I sacrificed a Zeiss CP.2 100mm lens to be able to get this computer because of all the hype from some of my friends. The problem I later realized is that they haven’t used a PC for a decade or more so they have nothing to compare reality too.

    I can’t talk about this anymore, I’m dangerously close to beating my head against the wall again.

    But to through one last salvo out there, Windows 7 64 bit blows OSX Lion out of the water.

    • I WAS saving up for a Mac Pro but just could not bring myself to part with that much money for a desktop CPU when I see so much power in PCs for so much less expense. After reading this article, I feel even more strongly that I will probably not be getting a Mac Pro. The cost is not justifiable any longer. I’m torn between an iMac and a desktop PC. Ideally, I’ll get two new computers; a desktop and a…oh, hold it…will I go with tablet or laptop for portability? So many decisions, so many choices, but Mac Pro is no longer one of them.

  • in process building alternative: Mac Mini Server w/dual 7200 rpm 750′s striped raid zero, 16GB (yes, 16 not 8).all for about 1700$ .. Thunderbolt to PCIe bus adapter (for graphics card and sata)… 1000$, graphics card 200$ , I/O card 600$ and SATA card 60$…. all in at roughly 3.5K$ in a pretty compact and flexible package. May drop I/O card in favor of higher end two slot graphics…..we’ll see… film at 11:00

  • Yea the Mac Pro has been part of my tool for over ten year. At this time I haven’t up grade in over four years (can’t justify the cost) I think they should keep the Mac Pro line going, but come up with a affortable cost. As a creative artist prices has come down in this economy and customer aren’t spending the money they did four years ago. yea keep the Mac Pro Line, just revamp somethings and customer who want the Professional line will stay.

  • I was able to afford an ATARI 1040se for sequencing back in day, not the Apple, from there I’ve built PC’s, simply because of cost, add the ridiculous hardware investments required for ProTools versus Nuendo as storage became affordable and the mass ridicule for using a PC in recording drove the decision for me.

    Along the way, and still, the contemporaries I know, are dead weighted and ankle cuffed to the iJOBS legacy which really has to do with graphics processing in the 90′s but iJOBS as a marketing cultist, never wavered keeping the flock hand fed even as the huge display areas at NAB between AVID and Apple, faded and disappeared.

    Once iJOBS purloined and reversed engineered Creative’s MP3 player, the brand was so pervasive, and the user base of professionals so loyal, it was a no brainer to dump such marketing.

    Despite the dangled carrot of Final Cut’s 64bit upgrade (Final Cut did alter the culture by forcing AVID to it’s knees after buying DigiDesign) and the plethora of industry input, the secret society in Cupertino has been giving the finger to real world users, exemplified by the long awaited release of FCPX.

    Despite the marketing speak, jettisoning the platform is almost a certainty (I’ve suggested that for a few years now) especially since players like Adobe have partnered with Nvidia for the CUDA build.

    MAC’s have been eclipsed for some time now, and I love watching people try to argue differently, when reality is that INTEL is playing nice with iJOBS on development for cloud gadgets, and the despite length challenges for using Thunder bolt-downs, perhaps that’s the Final Advance Pro, and INTEL would have done that anyway, it was simpler to involve Cupertino’s cloister to save a step.

    Apple has been staging the shutdown of the Pro business for some years now, it’s not a surprise to anyone using INTEL and W7P.

  • One thought that came to mind, is that Apple without jobs wont have an effective vision. They will look at this simply as another business. Its saddening for the executives to make decisions based on numbers other than value. What jobs did with apple is philosophically tremendous. Something that men with perspective can acknoledge from afar, but others have to be led to it to truly understand. If they drop the mac pro, we can then have a solid judgement on how slim the future of apple will be.
    There’s a solution to everything.

    The mac pro is a dream station & makes a solid competition within the industry. It will be saddening if they slash it off the market if they are not able to find reasons to keep it in line that is not based on sales. Professionals in media will be affected by this.

    • hate to tell you but Apple is done designing for the pro market first and the consumers second. They made it clear when they cut Shake that the consumer/prosumer was THE market they were focusing on. And every decision in the 3 or so years since then (made by Steve Jobs) has confirmed it.

  • Well, I’d be upset as I enjoy creating media on OS X. Professionally I *require* IO card/graphics card expansion, not to mention the extra HD space the Mac Pro affords. I think Apple could be dumping the line, the bottom line is profitability, but I think they could really lose out in more subtle ways, the veneer, the perception, the brand identity. I know for one I was drawn to the Mac as the shiny hardware/software of professional media creation. It was aspirational. Shallow but true. When/If Mac becomes the lowest common denominator, every-person hardware/software, it won’t hold the thrall for me that it once did. And I really dislike working in Windows in any shape or form. *sigh*

  • While the Mac Pro is a wonderful machine (expandability etc), might the desire to dump the line be a strategic one also? At present, none of the iMac can take graphics cards with CUDA capability nor take advantage of the accelerated GPU computing that Adobe Premiere Pro allows. (I would welcome any correction on this fact.) People should remember Apple will continue to find way to protect its software offerings (no matter how poor they might be like FCX) as it battles with Adobe. It is a business not a charity.

  • Brad Magnus on 11.9.11 @ 10:59PM

    Apple has stopped being for the professionals a long time ago. That’s why I just bought a BOXX Technologies Media BOXX. It’s a much better deal than a Mac when you compare performance to price.

  • Think Different. Think Hackintosh.

    I’ve got a 16GB Intel Core i7 2600K Sandy Bridge running a 64 Bit kernal with 1 GB Radeon 6770 with a 1 TB HD and tons of expansion room that is running SL 10.6.8 and I spent under $1200 on it, including two 21 inch monitors because I built it myself. It runs as well as or better than most computers I’ve had and doesn’t even come close to hiccuping with any task I’ve given it. If I want, I can easily triple boot to Windows 7, and Ubuntu 11 as well.

    Apple abandoned the professional market the second they decided that they wanted to charge an Arm and Three Legs for comparable hardware. Their OS isn’t that much better to deserve outrageous price points they want for their hardware.