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Is Apple Canceling the Mac Pro?

11.1.11 @ 3:16PM Tags : , ,

Despite the scheduled release of new Intel chips appropriate for a new Mac Pro, reports are surfacing that Apple may cancel the Mac Pro line. The full-sized, overpriced Apple desktop hasn’t seen an update since July of last year and makes up such a small percentage of Apple’s sales that company executives are reportedly considering giving the machine the axe. Also consider the prosumer-ization of Final Cut Pro and the release of a simple, low-cost high-speed interface like Thunderbolt. Here’s what the AppleInsider report says:

Although the Mac maker has reportedly developed a revision to the existing Mac Pro that may or may not see the light of day, people familiar with the matter said management as far back as May of 2011 were in limbo over whether to pour any additional resources into the product line.

According to these people, the consensus among sales executives for the Cupertino-based company was that the Mac Pro’s days — at least in its current form — were inevitably numbered. In particular, internal discussions were said to focus around the fact that sales of the high-end workstations to both consumers and enterprises have dropped off so considerably that the Mac Pro is no longer a particularly profitable operation for Apple.

I see their point, but if Apple is going to make anything for professionals, could they really get by with just a Mac Mini and an iMac for their non-portable options? In my opinion, Apple should continue the Mac Pro, but as a smaller, less expensive desktop. After all, many people are building Hackintoshes in order to get a fast, expandable Mac at a decent price. There’s clearly demand, and whether or not it’s a massively profitable market, canceling the line outright would engender fallout from the professional community that would have a larger impact on the Mac as a creative platform going forward. Nevertheless, via Macrumors, here’s the ratio of desktops to laptops that Apple has sold over the last ten years:

Anyone out there saving up for a Mac Pro? What do you think?

Link: Despite new CPU options, Apple reportedly questioning future of Mac Pro – AppleInsider

[via Notes on Video]

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  • Well, I’d be upset as I enjoy creating media on OS X. Professionally I *require* IO card/graphics card expansion, not to mention the extra HD space the Mac Pro affords. I think Apple could be dumping the line, the bottom line is profitability, but I think they could really lose out in more subtle ways, the veneer, the perception, the brand identity. I know for one I was drawn to the Mac as the shiny hardware/software of professional media creation. It was aspirational. Shallow but true. When/If Mac becomes the lowest common denominator, every-person hardware/software, it won’t hold the thrall for me that it once did. And I really dislike working in Windows in any shape or form. *sigh*

  • While the Mac Pro is a wonderful machine (expandability etc), might the desire to dump the line be a strategic one also? At present, none of the iMac can take graphics cards with CUDA capability nor take advantage of the accelerated GPU computing that Adobe Premiere Pro allows. (I would welcome any correction on this fact.) People should remember Apple will continue to find way to protect its software offerings (no matter how poor they might be like FCX) as it battles with Adobe. It is a business not a charity.

  • Brad Magnus on 11.9.11 @ 10:59PM

    Apple has stopped being for the professionals a long time ago. That’s why I just bought a BOXX Technologies Media BOXX. It’s a much better deal than a Mac when you compare performance to price.

  • Think Different. Think Hackintosh.

    I’ve got a 16GB Intel Core i7 2600K Sandy Bridge running a 64 Bit kernal with 1 GB Radeon 6770 with a 1 TB HD and tons of expansion room that is running SL 10.6.8 and I spent under $1200 on it, including two 21 inch monitors because I built it myself. It runs as well as or better than most computers I’ve had and doesn’t even come close to hiccuping with any task I’ve given it. If I want, I can easily triple boot to Windows 7, and Ubuntu 11 as well.

    Apple abandoned the professional market the second they decided that they wanted to charge an Arm and Three Legs for comparable hardware. Their OS isn’t that much better to deserve outrageous price points they want for their hardware.

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