» Posts Tagged ‘adobe’

Apple today announced new Mac Pros, marking the first updates to the fruit company’s pro line since March of 2009. Pricing starts at $2,500 for the base 4-core model, $3,500 for the 8-core model, and a wallet-annihilating $5,000 for the 12-core model. The new machines use the latest Intel Xeon processors, there are new SSD options for storage, and higher-powered ATI graphics cards are now standard. No USB 3.0 or Lightpeak as rumored, and still no Blu-ray option. None of this is particularly surprising, but there’s an interesting angle to this announcement concerning the ongoing feud between Apple and Adobe. More »


I was at a rental house checking out $500k of video equipment (not for my own project — I wish) when Apple announced the iPhone 4 yesterday, so I forgot it was the day I was supposed to figure out whether my next editing machine was going to be a Mac or a Hac. When I got back home, however, I saw 30 billion posts on the internet about the iPhone — a platform for interacting and consuming — and nothing about the Mac — a platform for creating. More »

Adobe After Effects is an incredibly deep compositing program that often flusters first-time users with its myriad panels and switches. It’s not the most intuitive program, and as such I don’t recommend taking the approach I did: banging my head against the wall until it made sense. Instead, why not take advantage of two hours of free training from Video Copilot? This video series came out a while ago (circa CS3), but 99% of it still applies to CS5. More »

Most of us use both Adobe and Apple products — most commonly Adobe Photoshop and Apple Final Cut, I’m guessing. With the ongoing feud between the two companies reaching a joke T-shirt-spawning level, however, it’s nice to know that their respective NLE programs still talk to each other (thanks to standards-based XML files). Since CS4, Premiere Pro has been able to open and export Final Cut XML files (which is handy for getting FCP sequences into After Effects, an action that used to require a $500 plugin). CS5 tutorial after the jump: More »

I don’t work for Adobe or anything, but since CS5 is the NKOTB, this site’s a bit Adobe-heavy these days. Adobe’s Jason Levine is rolling out the free tutorials to promote the suite’s release, so here’s another one on doing keying and time remapping in Premiere Pro CS5: More »

This Wednesday, May 26th from 1-2:30pm (Eastern), Adobe is running a free online workshop on DSLR video and Production Premium CS5. Adobe guru Richard Harrington promises, “You’ll learn everything from practical shooting techniques and essential lighting to easy editing strategies and online sharing. You’ll also be introduced to the latest Dell Precision workstation and NVIDIA Quadro graphic solutions to help you make the best decision to outfit your editing needs – including taking advantage of the latest performance improving updates in CS5.” No word on whether they’re capping the number of virtual attendees, so sign up now if you’re interested.
Link: Working with DSLR Video with Adobe CS5 Production Premium
[via Cinema5d]

And the exodus I spoke of begins. In Final Cut there is no (updated: good) way to edit DSLR footage without transcoding. In Premiere Pro CS5, now shipping, there is. I’m also hearing anecdotally that Adobe finally took the “Pro” moniker seriously and the latest version is significantly more stable than previous versions. Here’s Jason Levine with an 8-minute demo of DSLR editing in CS5. More »

First off, the expected news from NAB: Adobe has announced the latest version of their creative suite, CS5. It’s 15 applications in all, so I won’t go into all the different new features. But if you’re planning on buying or upgrading your CS5 applications or suite, Adobe’s running a promotion right now where you can preorder CS5 before April 29 to get free shipping
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Some unexpected Adobe-related news came from Apple, just days prior to Adobe’s CS5 launch. I’ve written multiple times about Adobe Flash’s ability to export one application to several platforms, and how it could potentially allow indie productions to be able to produce cross-platform apps on the cheap. But then Apple gave Adobe the finger, inserting new language into its latest iPhone SDK potentially banning non-native applications from the iEcosystem; Adobe fired back by demonizing Apple, going so far as to say, “Go screw yourself Apple.” Short of both sides sending their programmers into an all-out, Braveheart-style battle to the death, no one knows how this is going to shake out — but the corporate battle does have potential consequences for independent creatives. More »

When the iPad was announced in January, I wrote a piece at FreshDV employing some contrarian thinking — everyone else was saying “the iPad and HTML5 will kill Flash!” — and stated, “Flash is suddenly valuable again:”
With Flash, you can develop your rich-media experience once, and then output to web, iPhone, iPad, set-top boxes, and Blu-Ray platforms all at once… For productions with smaller budgets, being able to output to several different platforms without incurring huge costs will be… well, huge. And the iPad, I suspect, will be the crown jewel in Flash’s cross-platform strategy.
Now here’s Christian Cantrel from Adobe AIR (of which Flash is a key part) demonstrating this in action, on many different platforms: Mac, Windows, Linux, iPhone, Droid, and, yes, iPad. More »

This isn’t for anyone who works at a huge corporation or has a lot of money, but for the rest of us, I think the best guerilla solution for filmmaking in 2010 will be a PC. I’ve been a Mac guy for the past four years but I suspect things are about to change; here’s why. More »







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