For 21st Century Storytellers, Frank Rose's 'The Art of Immersion' is a Must-Read

I just finished reading The Art of Immersion: How the Digital Generation Is Remaking Hollywood, Madison Avenue, and the Way We Tell Stories by Wired writer Frank Rose. The book provides an overview of all the changes taking place in our connected, interactive, game-ified culture, more than justifying its lengthy title in the process. As someone who's interested in interactive storytelling in addition to more linear film narratives, I found the book to be packed with flavor crystals of brain candy (how's that for an endorsement?). Here's the first chapter, free:

The Art of Immersion was released in February of this year and is currently available in hardcover, Kindle, and iBook editions (it won't be out in paperback until February 2012). Here's a short video about the book itself:

How about you guys, what have you read recently that you'd recommend to other filmmakers and storytellers?

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I think that Idea for books cover was borrowed from, made by this man

June 27, 2011 at 7:40AM, Edited September 4, 7:54AM


You may be interested in 'Strange Factories' if you enjoyed the art of immersion.

June 27, 2011 at 2:02PM, Edited September 4, 7:54AM


not new by any means, but "On Filmmaking" is always a good primer:

June 27, 2011 at 4:08PM, Edited September 4, 7:54AM


It's great. I've just started consulting for a luxury resort chain and pitched them a mammoth transmedia idea instead of the usual expensive one-shot video and it looks like they're going to go with it. Art of Immersion was a massive help in bringing a bit of the science to the pitch, and it does open your eyes to how effective this stuff can be.

June 28, 2011 at 5:24AM, Edited September 4, 7:54AM


Thanks for the hot tip on reading material Koo. I bought this from your link above and will give it a read.

My list of must reads for filmmakers, screenwriters and storytellers are as follows:

0. The DSLR Cinematography Guide written by the dude who runs this site
1. All books by William Goldman (Adventures in the screen trade, Which lie did I tell, etc...)
2. Art Linson's two books (A pound of Flesh, What just Happened?)
3. Stephen King's "On Writing"
4. Strunk and Whites "Elements of Style"
5. Robert Rodriguez's "Rebel without a crew"
6. The Film Director's Team - Alan Silver and Elizabeth Ward
7. Cinematography Theory and Practice
8. The Technique of Film Editing
9. The 5 Cs of Cinematography
10. Master Shots
11. Cinematic Storytelling
12. DSLR Filmmaking: Crafting the Cinema Look

Yep. It's a long list, but not as bad as what they give you at film school.

June 30, 2011 at 12:16AM, Edited September 4, 7:54AM

Darius Wilhere

koo, i did a quick analisys of the first chapter and this trend of singularity of play (games) and "conventional" storytelling at (,since it´s too big to post in here, if you like check it out there. And again thanks for the great links and info´sharing! and pardon my bad english.


June 30, 2011 at 1:35PM, Edited September 4, 7:54AM


All very interesting ( Immersion) but they sure go to great lengths to convince us it is anything more than the latest iteration of what is has been for a long time: Short snippets of mostly lousy TV wrapped in sometimes creative Ads.
HOW many times over are we going to buy the same dancing chicken on a hotplate?

July 1, 2011 at 4:42AM, Edited September 4, 7:54AM


of course like your web-site but you have to test the spellingg on several of your posts.

A number of them are rife with spelling problems and I to fid it very troublesoome to inforfm thhe reality then again I will definitely come again again.

June 18, 2014 at 5:30PM, Edited September 4, 8:56AM