Advice for Creating a Transmedia Documentary

It's an exciting time for filmmakers and storytellers who are exploring ways to enhance their stories via the web.  One of the new genres to emerge is the "web" or "connected" documentary.  In essence, these are documentary projects that try to engage viewers via interactive tools -- from customizing the experience depending on when and where it is accessed, to providing a "choose your own adventure" structure.  This isn't your typical documentary, and if you're not wary as you undertake one of these projects it's easy to get overwhelmed.  Ben Moskowitz provides important tips to keep in mind as you explore interactive tools; and if you haven't experienced a connected documentary, we've got a couple for you to check out:

For an interesting example of how you can combine the web's interactivity with surveillance footage and data to create a larger story, check out Bear 71, a project that highlights one bear's journey in the Canadian wilderness and the challenges it faces.  I've embedded the trailer below, but you can experience it for yourself here.

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For a more "choose your own adventure" style example, check out Journey to the End of Coal.

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And if you want a completely different (and creepy) example, that uses a story to highlight on-line privacy concerns, check out  Take This Lollipop, which was previously posted by Koo.

You can tell a lot of thought had to go into how the footage, audio and interactive elements were organized so as to create a seamless experience in each of these examples -- and it's with this in mind that Moskowitz suggests a few key things:

"You have to commit to the fact the 'thing' you are making is not a linear, unchanging video with a discrete runtime (even if your users will experience it as such). For all intents and purposes, you’re making a web app."

"This is a major difference between developers and filmmakers. Filmmakers are afraid of showing things that are half done. Filmmakers do a lot of iteration, but it usually happens in private—they continue to tighten your edit to test the flow, tempo, and rhythm of a certain cut. But to adapt to the web, filmmakers have to be willing to do this kind of iteration in public.You’re making software. And in the software world, we like to say 'if you’re not embarrassed when you ship your first version, you waited too long.'”

For the full tips and interesting food for thought click on the link below.  If you know of any other great examples of connected, interactive storytelling, let us know in the comments!

Link: The Connected Documentary

[via FilmmakerIQ]

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Check out
It´s a great example of a real time interactive crowd sourced documentary.

February 23, 2012 at 9:32AM, Edited September 4, 7:54AM


is an italian site (Torino), with a bilinguistical italian-english version, made by FERT association.

Thei are collecting ALL THE BEST they find on the web about trancemedia, web-documentaries, web-reportages, serious game, with direct links and a short description of each. It's completely free at the moment.

I don't think there's nothing similar in the world.
If you know about something similar please let us know.

February 24, 2012 at 7:39AM, Edited September 4, 7:54AM


Anyone who likes Bear 71 owes it to themselves to check out the NFB's other work - I'd recommend "Welcome to Pine Point" in particular. Go Canada!

February 24, 2012 at 4:47PM, Edited September 4, 7:54AM


Whoa, this is fascinating stuff. I think it would be very interesting to be able to do a similar project as Bear 71 in an urban environment (granted...there might be some legality issues...actually, probably huge ones), but the idea that you can interface with other users while viewing different parts of a city at any time could be pretty entertaining.

February 27, 2012 at 7:18PM, Edited September 4, 7:54AM

Xavier T