So you're planning a web series.  Do you know what demographics you're going for?  Have you figured out the perfect episode length that will keep viewers coming back for more?  What about sponsors, how are you going to pitch the concept to them?  In a rousing interview with Film Courage , filmmaker and Vampire Mob web series creator Joe Wilson explains why none of this matters and why you  need to focus on the passion:

Here's the interview, it has lots of great advice and insights.  (I should also mention, the language is NSFW so don't go blasting this on your speakers at the office):

The on-line content creation industry is in its infancy, and there is a plethora of experiments to be done in figuring out how to best monetize this content.  I'm not going to lie, that in itself can be a fascinating activity, and with more and more analytic tools at our disposal, along with resources like the YouTube Creator Playbook, it's easy to get caught up in the numbers game.  But for most of us who are filmmakers and storytellers, that isn't why we got into this in the first place.  At the end of the day, it's the desire to tell a story, and to express an exciting idea, that gets us and our criminally underpaid cast and crew to get up at 4am and shoot a sunrise shot.  If the passion is there, it will come through in the end product, and if it comes through in the end product, the audience will sense it and reward it with their own passion.

In case you haven't watched the web series itself (I haven't...) here's a trailer, it looks pretty interesting:

So what do you think?  Are you planning a web series?  Have you thought of sponsorships and or demographics?  Do you think there are better episode lengths than others?

[via Film Courage]