If you've been a human being for a long enough period of time, there's a good chance you've seen a fashion commercial. While designers in fashion tend to set trends, very often their commercials can become downright predictable. That's why Matthew Frost, who is no stranger to these kinds of ads, decided to play on that predictability in his new promo for Viva Vena! clothing. Starring the very talented Lizzy Caplan, Fashion Film is a humorous look at a world that sometimes lacks such an emotion.
Some NSFW language (more of that below as well):
This isn't Matthew's first time poking a little fun in the fashion world. Here is Une Fille Comme Les Autres, his short for the french fashion magazine Jalouse:
Finally, here is his short I Never Thought I Cared That Much:
What's interesting is that while the first two are parodies of typical fashion films, they are themselves, in fact, fashion films (take a few moments to let the meta wash over you). Playing with expectations is a common strategy for short films. Since you don't have much time to set up the audience or make them care about the characters, introducing the viewer to a world they are familiar with and then turning everything on its head can make for a much more memorable experience.
Have you seen any videos like this before? Feel free to share them below in the comments.
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"And you get a sex scene on a table, you know"
February 10, 2013 at 2:14PM, Edited September 4, 8:21AM
Laughing all the way to the bank.
Mantra: Make people buy shit dont rock the boat
February 10, 2013 at 3:24PM, Edited September 4, 8:21AM
haha well done
February 11, 2013 at 2:43AM, Edited September 4, 8:21AM
I've had to watch so many fashion films over the past year, this post was a breath of fresh air.
February 11, 2013 at 9:31AM, Edited September 4, 8:21AM
It was so well done and spot on, Dont know if I could have enjoyed it any more. The parody of the parody (with a dog!) is pretty cute too- http://youtu.be/wBOF9lEKUfk
February 11, 2013 at 11:36AM, Edited September 4, 8:21AM
The answer to Chelsea Schuman's "What the fuck are you doing" is selling product. Of course "It's a commercial," designed to appeal to young women who go shopping 8-)
I've seen them before, and they are clever. All three follow the proven formula of a-slice-of-life showing the lasest from a designer.
February 11, 2013 at 11:39AM, Edited September 4, 8:21AM
Great. There is a genre in TV spot advertising mocking prescription drug commercials. Some well done, others not so much...
February 12, 2013 at 12:56PM, Edited September 4, 8:21AM
Haha! These are great.
February 13, 2013 at 3:01AM, Edited September 4, 8:21AM