Wants to Redefine Video Collaboration & They've Answered Your Questions

frame io logoA week ago we were introduced to a brand new collaborative video workflow platform called that aims to "pick up where Vimeo left off." While Vimeo has some client review features, and there are a number of companies out there that offer similar services, is attempting to be more seamless, faster, and eliminate headaches that are often associated with the process. There was a huge response to, and many, many questions. Co-founder Emery Wells will be sending out a newsletter answering these questions, but they've given No Film School an early look at the text that will be going out later today.

If you missed it, here is the launch video:

And here is what will be in the newsletter:

What is is a collaboration platform for video. It allows you to upload all your source media, work in progress, and assets into private workspaces where you can invite your team and clients to collaborate. We replace the hodgepodge of Dropbox for file sharing, Vimeo for video review, and Email for communication.

What makes special?

We're making video collaboration simple and seamless, as it should be. Until now, you've either been forced to use products that were never designed for your use, or products that were poorly designed for your use. We say enough of that.

What is not?

We're not a distribution platform. We think platforms like YouTube and Vimeo are still the greatest ways to reach millions of people around the world. We want to help you get to the finished product faster, less expensively, and with a lot less pain.

Top 18 Questions Answered

  1. I signed up, now what? Sit tight. We're still working on getting to our 1.0 release. You'll get an email when it's ready.
  2. Is the product in the demo video an actual working app? Absolutely. It's being used by real humans on real projects right now.
  3. How do uploads work? Is it through the browser or FTP based? Browser. Our acceleration makes browser uploading as fast or faster than FTP.
  4. How are you accelerating uploads, that sounds like bullshit. True, but we really are. We've built technology that overcomes inherent limitations in the http protocol.
  5. Is there a max upload size? No. Upload anything (up to 5 terabytes per file).
  6. Where is the media physically stored? It is stored on our servers which are currently located in the United States. Your media may be physically stored in a location nearest you.
  7. Where is physically stored? Our office is in New York City. Stop by and say hello.
  8. Can I only upload video? You can upload anything. On day 1 we'll have support for many video, audio, and still formats. If we don't have support for something you can still upload it and use for file sharing, you just may not be able to preview it in
  9. When will it be ready? I'd tell you but then I'd have to kill you. In all serious, we're not sure. We're working as quickly as we can but we're not ready to announce a release date just yet.
  10. Will you restrict the use of copy written music like Vimeo? No.'s very purpose is for fostering the creative process and we know that often involves using temporary music before it is licensed or before final music is selected/composed.
  11. Do I ever have to worry about privacy or handing over copyrights? Absolutely not. You are and always will be the sole copyright owner.
  12. Does have the ability to be hosted locally? No
  13. Can I invite clients/collaborators to view something without requiring them to login? Not yet. You're talking to someone who hates managing logins and passwords so I completely get why you want this. But really good collaboration requires identity. Imagine Facebook with no identity, doesn't work. We've made the invitation process as seamless and smooth as possible. We will be supporting Google Login which means after receiving an email invite, your collaborators could be in with 2 clicks. Link in email, first click. Login with Google, second click. Done. For those that don't want to use Google Login, there will be other options. Once you're in, there are no individual passwords that have to be remembered for projects. Rest assured we understand the importance of access without logins and we'll have more to announce about this at a later date.
  14. I heard something about cloud transcoding, can you explain that? Everything you upload is converted on our server into a high quality MP4 and WebM format. We understand how important quality is. Dropbox encoding is garbage, Vimeo and YouTube are pretty good. We'll be on par with 1080p Youtube encoding, but slightly better. That means you don't need to be compression expert. Just give us a high quality file and we'll make sure it looks great and plays back great. We're also going to try our darndest to manage gamma and color accurately. Give us time to untangle the Quicktime gamma management mess but we are committed to getting it right.
  15. What are you doing about security? The entire site uses 256 bit SSL encryption. This is the same level of security banks use to handle your online transactions. Media URLs are authenticated and signed on request to ensure only the appropriate parties can access them. Resources are authenticated at the object level which means each project, file, and even comment needs to be authenticated by a user by ID. Our data centers use state of the art electronic surveillance and multi-factor access control systems. They are staffed 24x7 by trained security guards. We are also looking into MPAA certification.
  16. This sounds expensive, do you have the money to pull this off? Yes. is privately financed.
  17. You've built up a lot of hype, can you deliver? First, we never intended to build up hype. We just shared our vision and the hype happened on its own. Second, we can definitely live up to what we've promised but we won't be perfect on day 1 and we'll stay open and honest with our development.
  18. How much will it cost? We're crunching the numbers on this as we speak. We want to make it accessible and we're still figuring out the best way to do that.


There is still a long way to go for to live up to many of these promises, but they've got a lot of great ideas about how to improve the process of client review and team collaboration. Cost is going to be a big factor for many who could benefit from the platform, so we'll have to wait and see how that plays out.

If you'd like to sign up and be notified when launches, and if you'd like to receive newsletter updates like the one above, head on over to their website. There are some suggestions to other platforms like this in the comments section on the previous post, so be sure to check those out and see how they compare.

If you have more questions, feel free to ask them below and someone from should be able to give you an answer.


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Your Comment


Will files be left untouched when uploaded to one of your destination formats (i.e. not re-encoded)?


July 23, 2014 at 1:05PM, Edited September 4, 8:56AM

Mike van der Lee

Your original files are left untouched for download but we transcode your video to HMTL 5 for playback on the web and mobile devices.

July 23, 2014 at 2:58PM, Edited September 4, 8:56AM


by saying transcode, this means a html5 wrapper without re-encoding and thus degrading image quality (twice: once at client side, second at your side)?

July 23, 2014 at 11:22PM, Edited September 4, 8:56AM

Mike van der Lee

There's no way your files are going to be left untouched for streaming. That would be a hugely wasteful and unreliable use of their streaming resources - not only because of the bandwidth variable, but also as a matter of standardization for the sake of ensuring consistent playback across multiple platforms. For download, of course you would expect files to be untouched, and it sounds from Emery's reply like that's exactly how it's going to be.

July 24, 2014 at 12:19PM, Edited September 4, 8:56AM


I understand that if files are not in one of their streaming formats, they have to be re-encoded. That's what I tried to express in my original question ;)

July 24, 2014 at 10:58PM, Edited September 4, 8:56AM

Mike van der Lee

OK I see what you mean. Yeah if codec and bitrate were within the right specs, that would be nice if it passed straight through to the video stream.

July 25, 2014 at 8:04AM, Edited September 4, 8:56AM


Remote client review was something my agency's clients never heard of 2 years ago and now many expect it. Right now we do exactly what he says: put up on youtube/vimeo, email coments, and dropbox files.

My concern with the interface here is that it doesn't seem to have easy space for anything beyond tweet length comments. Even then, that white on gray would get tedious to look at for more detailed input. I guess if your clients know exactly the tweeks they want fine. these would not be our average clients. still an improvement.

July 23, 2014 at 1:09PM, Edited September 4, 8:56AM

claude r

Good feedback Claude. We'll need to iterate our design a bit to handle more lengthy comments.


July 23, 2014 at 2:57PM, Edited September 4, 8:56AM


If notes are important to you, we've got a great workflow with our Kollaborate cloud platform. Make timecoded notes (and we actually mean timecode, not elapsed time from zero) of arbitrary length and export the notes back to your NLE. And because we have a whole app ecosystem surrounding our cloud service, you have a wide variety of options for viewing and making notes on files, such as with our desktop or mobile players, or even live syncing to Cut Notes, our note-taking and remote control iPad app.

July 25, 2014 at 8:07PM, Edited September 4, 8:56AM


Probably should have posted the URL:

July 25, 2014 at 8:08PM, Edited September 4, 8:56AM


If you need something today, then come give a look. We've been solving the review and approval problem since 2011.

July 23, 2014 at 2:17PM, Edited September 4, 8:56AM


Yeah right! - Screenlight charges $39 per month for the same space that you get on Sony Ci for free who offer MPAA security on my footage.

July 23, 2014 at 3:08PM, Edited September 4, 8:56AM

shaun wilson

While this is a great idea, I can't imagine agency people use this service, they are in love with forwarding mails between production houses and clients. Moreover you never have a direct access to a client , everything is solved via agency, that is why they would prefer to write and filter but these are international rules of the tvc industry. may break this rule and agencies may tend to avoid the services like that.

July 23, 2014 at 8:19PM, Edited September 4, 8:56AM


This is the 2nd post for a service that hasn't even launched yet. Is this a paid placement?

" is attempting to be more seamless, faster, and eliminate headaches that are often associated with the process."

Very broad claims without any details of how it will more seamless, faster and eliminate headaches that you get from using other services - such as Wipster or Sony CI. Both of which on paper are exactly the same and are available to use today.

July 23, 2014 at 11:23PM, Edited September 4, 8:56AM


Hey Jesse, I can assure you there was no exchange (monetary or otherwise) between and nofilmschool. The FAQ's very purpose was to give more detail about what we're up to. I don't think a feature list defines a product and ultimately you'll need to experience for yourself. Sony may share a similar vision but they have really poor execution in my opinion. Anyway, I hear where you are coming from. Email me at emery [at] I'd be happy to chat with you.

July 24, 2014 at 7:22AM, Edited September 4, 8:56AM


At the first moment it sounds interesting,
but I have no use case for this. I can't think of any project where this platform should be used (as well as similar services).

July 24, 2014 at 8:08AM, Edited September 4, 8:56AM

Tom DP

"Is there a max upload size? No. Upload anything (up to 5 terabytes per file)."

So 5 terabytes is the max upload size then. :-)

July 26, 2014 at 3:27PM, Edited September 4, 8:56AM


Someone should make a comparison sheet of all these collaboration/client review services (Sony Ci, Remark,, Wipster, etc.. And Vimeo).. Anyone up for it?

July 29, 2014 at 5:27AM, Edited September 4, 8:56AM


Being a dev, with this kind of service, scalability is the main conern, try putting out an invite only. beta for now. I like the idea of letting the clients browse the portfolio of full length film.

August 3, 2014 at 1:21AM, Edited September 4, 8:56AM


So you can't edit say.. the timeline, two people, simultaneously?

April 3, 2016 at 10:32AM

Sander J. Skjegstad
Composer, director

Its a great trick and nice article to explain it all in detail.. you can find many movies and apps here

June 2, 2017 at 11:13AM