Sony Rigged Action Cams on Sheep to Film the Tour de France

Sony Sheep Action Cam Tour de FranceYes, sheep. What feels like an April Fools' joke actually happened. Last year there was the Galluscam, which was a humorous advertisement from LG about using a chicken as a camera stabilizer, but this year Sony's actually decided to use animals as a way to show off the image stabilization on the HDR-AS100VR Action Cam. During the recent Yorkshire leg of the Tour de France, these roaming sheep were used to capture what is unlikely any usable footage of the race itself -- but here we are talking about it anyway!

Here's Galluscam if you haven't seen it (this one is the joke):

Video is no longer available:

And here's another look at the thing that's actually real, the sheep cams:

Sony Sheep Action Cam Tour de France

If there is footage out there somewhere, we'll try to find it, but even though the farmer who owns the sheep, Ian Hammand, could control the cameras remotely, getting them to actually shoot the race was likely another thing entirely. As for publicity stunts, this may or may not be the most ridiculous of all time as it concerns animals with cameras strapped to them, though they very easily could have topped that if they had decided to attach some action cams to eagles flying over the race, which should offer a really unique point of view.

Oh wait, somebody already beat them to it. Here's a GoPro strapped to an eagle:

It's pretty amazing that cameras are now small enough and have the image quality to pull off these sorts of stunts, but the question is, what other animals can we attach cameras to in order to get unique points of view? Will we see the mouse cam next, or has someone already tried that?

[via PetaPixel & TrendHunter]

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I found it quite interesting, seeing how the various companies tried to get their brands involved in Le Tour. The most successful one has to be the Yorkshire Tea van, which on arrival at Holme Moss was greeted with thousands of Tour de France crazed locals all chanting "YORKSHIRE, YORKSHIRE, YORKSHIRE" in unison.

I'm still waiting for any well edited video footage of the event to come out, but some of the photos taken have been incredible. Flickr is awash with panoramic snaps of the area - and the odd spotty sheep selfie ;)

July 9, 2014 at 7:03AM, Edited September 4, 8:56AM


GoPro strapped to an eagle - its a fake.

July 9, 2014 at 8:18AM, Edited September 4, 8:56AM


I tried to confirm your claim and was unable to. Next time provide a source before alleging inaccurate details in an article.

July 9, 2014 at 8:46AM, Edited September 4, 8:56AM


Lazy, unoriginal YouTube trolls leaking into the NFS comments section, it would seem.

July 9, 2014 at 9:18AM, Edited September 4, 8:56AM


I saw they had spray painted some poor sheep yellow, despicable! poor things they live short sh*t lives enough without getting painted with off the shelf spray paint in their coats, skin and blood stream - as for gopro strapping a go pro to an eagle yes it happened and no you won't see many landings because every landing the bird off balance crashed, go pro just realised a mount for a gun true story so lets just wait and see the next high school shooting in the USA.

July 10, 2014 at 4:36PM, Edited September 4, 8:56AM


God, I'm not american but I'm a human being... I felt something horrible with that last sentence... I would rather wait for some fun shots of a painball game instead of a shooting in a high school, hope your dreams doesn't come true and... wth man, seriously

July 14, 2014 at 4:38PM, Edited September 4, 8:56AM