March 9, 2015

Exclusive to Apple, HBO's New Streaming Service 'HBO Now' Will Go Live in Early April

In partnership with Apple, HBO has announced its standalone streaming service, HBO Now, which will give users access to all of its original programming, including TV shows, films, and documentaries online.

We've all seen this coming for some time now, and today at Apple's big March event HBO's CEO Richard Plepler made the announcement that they'd be providing subscription-based streaming services at $14.99/mo.

https://www.youtube.com/watch?v=tQEhY_MJk9M

As you might've guessed, one stipulation of the partnership with Apple is that HBO Now will require customers to use an Apple TV, iPad, or iPhone to access content outside of their computers. This might not be a huge deal for those who already use these devices, but for everyone else, you'll probably have to wait a bit longer to get this sort of service on a Roku or PS4/Xbox One (apparently Apple's exclusive deal is three months). Otherwise, you can always watch on your computer (or on your TV with your computer connected).

Plepler says that HBO Now will be available in early April, and if customers sign up then, they'll get a free month of service.     

Your Comment

7 Comments

USA only :\

March 9, 2015 at 10:30PM

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seanmclennan
Story Teller
784

I really don't get it... is the european market too complicated or simply worthless to consider? Netflix, Hulu, this - here in Spain I was recently considering an Apple TV but for what; we don't get any of the good stuff, but we do get NFL and Baseball channels nobody here in Europe will ever watch (or at least probably considerably less people the you'd expect to be watching a sport like soccer in the US) the whole entertainment industry can not be doing as bad if they do such a poor job reaching out to so many potential customers in this part of the world!

March 10, 2015 at 4:21AM

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It's like they don't want to make money. Everything is so limited in Europe, very frustrating. I really want to pay for this stuff, but the big film bosses and studios make it very hard :*(

March 10, 2015 at 2:31PM, Edited March 10, 2:31PM

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Gerbert Floor
DP / Director / Camera / Editor
233

Piracy is the answer. Arrrrrgggg.

March 10, 2015 at 9:56PM

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Terma Louis
Photographer / Cinematographer / Editor
1165

The Scandinavian app/website HBO Nordic is worthless. Expensive, fullscreen always crash and the app doesn't support Chromecast or real Airplay. Staying with Netflix, despite very the limited library compared to the US and UK.

March 10, 2015 at 9:04AM, Edited March 10, 9:04AM

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Hampus Lager
Dreamer
202

...and once again, just available for the U.S. :(

March 11, 2015 at 12:54PM

0
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It would be nice to have the apple tv device updated.

March 11, 2015 at 7:27PM

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Kevin Jones
Editor
815