In a move sure to please everyone who loves seeing movies on the big screen, theatrical subscription service MoviePass announced that it's dropping its monthly fee to $9.95 for all users. That low rate gets subscribers entry to any movie (excluding IMAX and 3-D) at any theater in the system for any screening—even opening night. The absence of blackout dates and times is what the company refers to by calling its deal "unlimited"; your viewing is, in fact, limited to one movie per day.
Originally, the subscription prices were scaled according to various factors such as geographic location, but with the addition of former Netflix executive Mitch Lowe to the CEO role at MoviePass, this standardized rate was enacted. Lowe believes that what's keeping movie lovers away from theaters is not an addiction to offerings from his former company, but simply economic barriers.
“People really do want to go [to the movies] more often,” Lowe told Bloomberg. “They just don’t like the transaction.”
The service is currently available to over 4,000 American theaters and more than 36,000 screens.
Currently, the service is only available in the U.S., with a reported access to over 4,000 American theaters and more than 36,000 screens. According to Business Insider, that's 91% of movie theaters across the country. However, with the stated goal of the company being to access consumer data, it is likely to expand beyond U.S. borders to reach more consumers soon.
All that is required to sign up is a debit card, and as soon as your MoviePass arrives in the mail, you can start buying tickets via the company's app. See you at the movies!