September 12, 2017

Apple Brings 'The Future of the Smart Phone' with Three New iPhones

Apple's three new iPhone models come with significant optical upgrades—and a significant price hike.

Today, ten years after Steve Jobs introduced the first iPhone, Apple announced its latest product lineup which consists of three new models, including the iPhone 8, the 8 Plus, and the iPhone X. Each model comes with significant hardware and design upgrades, including new HD retina displays and an exciting new processing chip. The cameras are now capable of shooting at faster video frame rates (1080p at 240 fps) with improved image stabilization. Advanced image and motion analysis provide better video encoding. Here’s a closer look at each model:

iPhone 8/iPhone 8 Plus

  • Glass and Aluminum Design
  • Retina HD Display with True Tone
  • A11 Bionic Chip
  • 12MP Camera
  • 12MP Dual Cameras (iPhone 8 Plus)
  • Deeper Pixels
  • New Color Filter
  • Optical Image Stabilization
  • f1.8 and f/2.8 apertures
  • Faster video frame rates (1080p at 240fps)
  • Apple-designed video encoder
  • Real-time image and motion analysis
  • Portrait Lighting (iPhone 8 Plus)
  • Quad-LED True Tone Flash
  • Slow Sync Flash
  • Touch ID
  • Stereo Speakers
  • Water and Dust Resistant
  • Wireless Charging
  • Fast Charge Capable

The iPhone 8 starts at $699, while the 8 Plus starts at $799. Both come in 64GB and 256GB configurations and are available for preorder on September 15th with a ship date on September 22nd. 

iPhone X

  • 5.8” Super Retina Display
  • Glass and stainless steel design
  • Face ID
  • 12MB Dual Cameras with Dual OIS
  • f1.8 wide lens
  • f/2.4 telephoto lens
  • Deeper Pixels
  • New Color Filter
  • Optical Image Stabilization
  • TrueDepth Camera
  • A11 Bionic Chip
  • Quad-LED True Tone Flash
  • Larger and Faster Sensor
  • Slow Sync Flash
  • Portrait Mode (front and back)
  • Animoji
  • LTE Advanced
  • Bluetooth 5.0
  • Stereo Speakers
  • Water and Dust Resistant
  • Wireless Charging
  • Fast Charge Capable

The iPhone X starts at $999 and comes in 64GB and 256GB configurations. It is available for pre-order on October 27th and will ship on November 3rd.       

Your Comment

11 Comments

Beware tech evangelists, this phone will not solve your problems. It will however, more intelligently market more products to you depending on your facial expressions and where your eyes linger on web pages, that's why facial recognition is built in...big data now includes your face. So if thats what you want, great.

For me though it would fill a role as another very expensive way to distract myself with early 00's skate videos shot on VX1000's in standard definition.

September 13, 2017 at 4:36AM

12
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Liam Martin
DP, editor, part time director
633

Maybe I'm just getting too old to be excited about these types of things anymore. This phone and it's face recognition is a hard "Nope." for me.

September 13, 2017 at 5:36AM

0
Reply
avatar
Saskamodie
Filmmaker
324

Not for long, though, because the battery will soon be dead.

And not if you want to listen to said videos, because, well... no more audio output on Apple's best-selling music players.

September 15, 2017 at 5:52PM, Edited September 15, 5:52PM

2
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David Gurney
DP
1401

Keep in mind that the facial recognition is an iPhone X ONLY feature. The iPhone 8 and 8 Plus will NOT have this feature.

I need to replace my 4 year old smart-phone and might go for the iPhone 8 because it can produce pretty good video and it can charge to 50 percent in 30 minutes.

September 16, 2017 at 2:19PM

2
Reply
Guy McLoughlin
Video Producer
32229

Apple arrives Last at the Party and makes the MOST Noise.
Nice cameras, with improvements in high speed shooting. Nowhere near the 1000fps of Sony and Nothing Genuinely Pathbreaking. The iPhone 8 have Poor screen resolutions and the iPhone X isn't even QHD+, the standard prevalent in the TOP smart phone Flagships.

Nothing truly innovative. And this is NOT the Future of Smartphones.

September 13, 2017 at 3:19PM

0
Reply
sandy sandy
Filmmaker
94

Seriously? Apple calls consumers stupid by peddling phones without a headphone jack and made of glass, which can't last half a day on their pathetic batteries...

And you're complaining about way-better-than-needed resolutions on a tiny phone screen?

This is why the entire phone market is going BACKWARD: Consumers whine about inconsequential bullshit while giving manufacturers a free pass on monumental design defects and anti-customer regressions.

September 15, 2017 at 5:49PM

3
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David Gurney
DP
1401

Based upon the iPhone 7 performance I have experienced first hand, the iPhone still produces a better looking video image than any of the Andrioid based phones. I've been an Android user for many years now, but plan to switch to the iPhone simply because it records better looking video. ( A friend of mine has already used his iPhone for B-roll shots in a car, which required no rigging at all, and his client did not notice which shots were Sony FS5 and which were iPhone 7 )

September 16, 2017 at 2:26PM

0
Reply
Guy McLoughlin
Video Producer
32229

Love this phone. Its Screen is stunning.New user interface is intuitive.Portrait Lighting is effective.
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September 14, 2017 at 4:47AM, Edited September 14, 4:47AM

0
Reply
Justin David
Academic Writer
4

Why don't you shove your spam way up your ass and give it a twist, jerkoff?

September 15, 2017 at 5:50PM

5
Reply
David Gurney
DP
1401

So there's no room for a headphone jack, but plenty to waste on "stereo" speakers?

Apple: Continuing its war on usefulness while plumbing the depths of human stupidity.

September 15, 2017 at 5:46PM

1
Reply
David Gurney
DP
1401

why is this article on this site?

September 18, 2017 at 5:52AM

0
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Matt Lovell
Director
20