We've talked a lot about the streaming wars and what they mean to the future of the film and television industry. Well, Apple has finally unveiled AppleTV+, their foray into the streaming service. While we don't have an official date it will be available, Apple expects it to be ready by Fall of 2019.
They really rolled out the red carpet when it came to unveiling their vision. The first AppleTV+ trailer features Oprah Winfrey, Steven Spielberg, Jennifer Aniston, Reese Witherspoon, Octavia Spencer, J.J. Abrams, Jason Momoa, M. Night Shyamalan, Jon M. Chu, Damien Chazelle, and many others.
Apple TV+, Apple’s original video subscription service, will feature a brand new slate of programming and subscribers will enjoy inspiring and authentic stories ad-free and on demand.
Apple’s senior vice president of Internet Software and Services, Eddy Cue, says “We’re honored that the absolute best lineup of storytellers in the world—both in front of and behind the camera—are coming to Apple TV+...We’re thrilled to give viewers a sneak peek of Apple TV+ and cannot wait for them to tune in starting this fall. Apple TV+ will be home to some of the highest quality original storytelling that TV and movie lovers have seen yet.”
Check out the full Apple trailer below.
What's next? Read about Apple's updates to Final Cut Pro!
Big changes are afoot at Apple. As technology surges forward, entertainment will follow suit.
As video editors with legacy formats have been keeping an eye on for several months now, Apple has finally updated its Final Cut Pro X (version 10.4.6) to as part of its transition to macOS technology (read more about why here).
While Apple has been warning about this for some time, it means that you’ll need to double check and make sure you convert all of your files and media based on QuickTime 7 codecs before you update to this latest version.
So take a look at all the FCP X updates and bug fixes.