March 25, 2019

Can AppleTV+ Change Hollywood and Streaming Forever?

Apple announced Apple TV+, a new home for creative storytellers featuring exclusive original shows, movies, and documentaries, coming this fall. 

We've talked a lot about the streaming wars and what they mean to the future of the film and television industry. Well, Apple has finally unveiled AppleTV+, their foray into the streaming service. While we don't have an official date it will be available, Apple expects it to be ready by Fall of 2019. 

They really rolled out the red carpet when it came to unveiling their vision. The first AppleTV+ trailer features Oprah Winfrey, Steven Spielberg, Jennifer Aniston, Reese Witherspoon, Octavia Spencer, J.J. Abrams, Jason Momoa, M. Night Shyamalan, Jon M. Chu, Damien Chazelle, and many others. 

Apple TV+, Apple’s original video subscription service, will feature a brand new slate of programming and subscribers will enjoy inspiring and authentic stories ad-free and on demand.

Apple’s senior vice president of Internet Software and Services, Eddy Cue, says “We’re honored that the absolute best lineup of storytellers in the world—both in front of and behind the camera—are coming to Apple TV+...We’re thrilled to give viewers a sneak peek of Apple TV+ and cannot wait for them to tune in starting this fall. Apple TV+ will be home to some of the highest quality original storytelling that TV and movie lovers have seen yet.”

Check out the full Apple trailer below. 

What's next? Read about Apple's updates to Final Cut Pro

Big changes are afoot at Apple. As technology surges forward, entertainment will follow suit.  

As video editors with legacy formats have been keeping an eye on for several months now, Apple has finally updated its Final Cut Pro X (version 10.4.6) to as part of its transition to macOS technology (read more about why here).

While Apple has been warning about this for some time, it means that you’ll need to double check and make sure you convert all of your files and media based on QuickTime 7 codecs before you update to this latest version.

So take a look at all the FCP X updates and bug fixes.     

Your Comment

12 Comments

Ah, so now we know why Spielberg is anti-Netflix.

March 25, 2019 at 5:35PM

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BD
478

My thoughts exactly. This is very scary. Apple and Mac used to be the outsiders trying to say you could do anything on a Mac when the PC world was more limiting. Ever since then Apple has been trying to find ways to monopolize and charge more for things. Now their phones are not tops on the list they want to try services. And since Spielberg came out against Netflix, and now he is promoting Apple's streaming...hmmmm sounds fishy. Hollywood has always been trying to monopolizing the system and now they found a partner, Apple.

March 28, 2019 at 12:10PM

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Ralph Lee
Director/ Editor
6

I doubt this will work. Disney streaming service is a a real threat due to its huge catalog of movies & television series it owns. And Steven Spielberg needs to have 2 seats. He hates Netflix streaming but loves Apple?

March 25, 2019 at 7:25PM

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Will Thomas
Director, Editor, Colorist
142

You saved me from writing a longer comment. But yeah, exactly. Disney is a BEAST!! A beautiful one too :) And Apple is acting to be blackberry after Iphone came out. Too late bro. Keep the hardware, keep the iOS services, heck, even the new credit card. But streaming? Nehh... Unless they come up with an outstanding well priced service, then get into it. But if not, forget it. It´s between Netflix and Disney.

March 26, 2019 at 12:58PM

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Gerardo
Director of Photography
8

probably not in a good way when the strategy driving things..... is to sell phones

March 25, 2019 at 8:54PM, Edited March 25, 8:54PM

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Sounds like video for old people. Any free U2 albums included?

March 25, 2019 at 9:41PM

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Jan Becker
DP, Director, Producer
451

No. What people want is more authenticity and less formulaic and cliche stories. Apple has shown that with regard to media they are only interested in flogging the same major distributor dreck that everyone else is. The creator that are making the most impact in my life are grassroots, working class people. These are the people who are ignored.

March 25, 2019 at 10:10PM

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Maybe its the start of a new more serious platform, which attracts hardcore storytellers/creatives and filters all the noise we have been consuming since 5D started shooting"video"

March 26, 2019 at 4:06AM

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Independent filmmakers aren't noise. We certainly don't need another platform guarded by gatekeepers.

March 26, 2019 at 12:05PM

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Glenn Bossik
Videographer
623

Indie has been here since the beginning and was legit in the forties, most of the legends started independently and in way worse conditions and fought most aggressive gatekeepers, their results is far more rich and complex in all aspects"and no its not subjective its pure technical", maybe those conditions are needed to push the craft, by the way Im not a fan of any on the above supporters list

March 26, 2019 at 1:50PM

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It takes time and insight (and not just money and B&W inspirational BS videos) to develop a streaming platform and much more so late in the game. They have A LOT of catching up to do before it gets mildly interesting.

March 26, 2019 at 12:57PM, Edited March 26, 1:00PM

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Álex Montoya
Writer/Director
566

Oh, and Oprah. She's a big no-no.

March 26, 2019 at 1:08PM

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Álex Montoya
Writer/Director
566