Netflix is keeping their signature sound, but they have a new animated logo that plays before an original TV show or movie, is a dynamic visual that sort of feels like you're being transported via a rainbow into Netflix land. But maybe I'm reading too much into it.  

You be the judge.

See the new animation on their Twitter page

Netflix released a post that explained this animation is “inspired by the spectrum of stories, emotions, languages, fans and creators that collectively make up who we are as a brand."

I think it's more like a battle cry as the streaming wars begin. Disney, AT&T, and Apple are all creating digital content now. Plus Amazon, Crackle, and Hulu.

So the world is about to take a drastic shift again as we begin to be surrounded by entertainment. 

What do you think of Netflix's new animation? 

Are you excited about the streaming wars? 

Many channels enter...who will remain? 

Let us know in the comments!