May 3, 2019

Arri takes the Midnight Train Away from Georgia

Arri Rental makes the surprising decision to close their Atlanta location, leaving their Charlotte location open for business.

While many users love Arri for the amazing cameras, lenses, lights and accessories they make, Arri is also one of the major rental houses for high end motion picture equipment. In fact, for a long time, Panavision was rumored to be both Arri's biggest competitor (as a rental house) and biggest customer (buying Arri bodies and "Panavising" them for rental customers who wanted Panny glass and Arri bodies). 

While most Arri equipment is available for purchase, there is still at least one Arri item, the Alexa 65, that is "rental only," so if you want to work with it, you've got to go to Arri.

Up until now, Arri has had five North American rental locations, Burbank, Brooklyn, Vancouver, Atlanta, and Charlotte. Studio Daily now reports that Arri will be closing the Atlanta location, despite Arri Atlanta having serviced such major productions as Avengers: Infinity War out of that location.  

The most surprising part of this is that Arri is keeping their location in Charlotte. North Carolina is a beautiful state which is wonderful to shoot in, and Charlotte rental houses often service the large TV presence in Wilmington NC, but it is not the hotbed of production that is Atlanta in specific and Georgia in general.

It also doesn't seem like North Carolina will be picking up the slack since the announcement mentioned that Arri will be moving inventory from their Atlanta location to Burbank and Brooklyn, not Charlotte. 

This makes sense since Arri is focusing on major coastal demand and is turning those locations into regional training centers, but it does leave us wondering if Charlotte is far behind, or if there are other strategic reasons for choosing to close the location that is in arguably the larger market.

The plan is to offer employee's from Atlanta the opportunity to relocate to other Arri Rental locations.     

Your Comment

2 Comments

While it’s a bummer Arri is leaving ATL I think we should be fair to the Charlotte office and mention how the two office service completely different clients in completely different worlds. Yes the ATL Arri house handled big movies like Avengers and yes the Charlotte Arri House serviced productions in Wilmington (shout out to Dawsons’s Creek and One Tree Hill fans!) the thing that is left out here is that the Charlotte office is mostly a grip and electric rental house doing a TON of work for the broadcast tv and live sports world.

Yes you can rent cameras, lens, and everything else you would need for your film through the Charlotte office, BUT the majority of jobs they handle (at least in my experience with them) are lighting and grip jobs for broadcast tv. The jobs they do for NFL and NASCAR alone are probably enough to justify keeping that office open. It’s not that these jobs were happening in Charlotte specifically but Charlotte is a great location to be based when handling these kinds of jobs over the entire southeast. Also Wilmington is 4 hours away from Charlotte and while the productions happening there were big clients they weren’t the biggest hence why Arri wasn’t any closer.

May 3, 2019 at 3:46PM

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Mark
11

It was probably a bit much having two offices in one area, the Arri 65 is doing less than 20 films a year and that is hard to justify an extra physical location.

May 6, 2019 at 11:43AM

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Kyle Dockum
Videographer and Editor
1103