September 30, 2014 at 2:28PM

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Are Canon Taking Liberties?

Until March of this year, I'd owned and filmed with Canon gear for the last few years. 5DMK2, 60D, 550D, L Series lenses... you get the idea. I've now completely switched to M43, love it... but have this lingering feeling that Canon have been ripping me off for years. Everything is twice the price, usually more. Is this justified? I'm genuinely not "Canon Bashing" I've really enjoyed using them, and honed my craft well with them. But £1200 for an F4 16- 35? £1700 for F2.8 70-200mm? Have they seen the glass available on M43/retro Nikon?
Then the 7D MK2 was announced recently and it's features are circa 2011...but costs £1600. Are Canon taking liberties with film makers? Will they completely lose their market share? Do you even care?! Ha! : )

10 Comments

It's true. Canon is very conservative with upgrades and lowing prices it's very difficult to see.

October 1, 2014 at 3:03AM

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Ragüel Cremades
Film producer and director
7606

Professional glass always costs more, even m4/3 glass like the Olympus PRO lenses.

For video work older Nikon AI-S lenses combined with a Metabones SpeedBooster produce beautiful results. I bought 8 Nikon AI-S lenses this year after buying a SpeedBooster adapter.

October 1, 2014 at 11:18AM

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Guy McLoughlin
Video Producer
30692

I think Canon is just choosing to forfeit the DSLR video market, at least for now. And that's fine. They didn't really intend on getting into it in the first place, and their marketing efforts towards DSLR filmmakers is minimal at best.

They are an extremely successful company in the stills market, and their C-line of video cameras are really popular, and Canon has a lot of background making prosumer and professional video cameras. Yeah, I think the C100/C300 both need an update for the price, but people aren't going to stop using them anytime soon. They are both great cameras.

Canon isn't going anywhere, even though their DSLR still cameras aren't the best tools for low-budget video production anymore.

October 1, 2014 at 12:54PM

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David S.
2859

please update the c100/300 and make the current models bargains. That would be really nice soooo they'll never do it, haha

October 2, 2014 at 8:41PM

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Peter Staubs
Camera Assistant
474

With the quality of the gh4 and a7s i just dont see dslr canon being the go to choice for video (unless you use a magic lantern raw workflow and are ok with the file sizes).

October 28, 2014 at 8:10AM

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Dean Butler
Writer Director Shooter Editor
626

Exactly. No real reason to choose Canon now! (except for the extreme niche use of ML raw, but you're better off getting a BMCC here)

November 6, 2014 at 6:18AM

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David Peterson
Wedding Cinematographer
2288

If you don't like what Canon offers, then don't buy them. I have 3 of them the last being the eos-m for about $230 new. They price what the market will bear. I think for us using dslr for video, we are a small market for them and not worth bothering with. They are likely very smart to ignore us and focus on the group that makes them money (which is not us)

November 15, 2014 at 10:44AM

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Ouch! Could be true though. Insightful - and possible. Thanks Lofar.

December 19, 2014 at 1:08PM

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Since you're asking about lenses specifically, it should be noted that a full frame lens - like the Canon lenses - need to cover 4 times the area of M43, so the actually glass elements are simply much bigger. Believe it or not, but the price of the physical glass itself is far from a negligible factor. That stuff is pricey. Having said that, yes, Canon stuff is a bit overpriced.

February 2, 2015 at 9:37PM

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Thanks for sharing. ADC neurological hammer set to test nerve sensitivity.

November 13, 2018 at 1:08AM

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