The downfall of MovePass was pretty infamous. We covered it here. Basically, the company was taking people's money, canceling their tickets, and eventually crashed under its own weight. But now MoviePass is back. The aim is to revive the service we all loved for one summer in 2019 before it all fell apart. 

Its new plan is a tiered subscription system. MoviePass customers buy credits that they can then redeem for movie showings. Popular movies at popular times cost more credits, less popular movies at off times cost less.

The twist? Customers will be able to earn credits by watching ads and having their eyeballs tracked.

Yes, it sounds a little dystopian. “Pre-show” is a feature where MoviePass customers watch ads on their phones. The app will track users’ eyeballs to make sure they are really watching.


You can opt-in or out of this feature, but if you don't do it, you're left paying for credits only. No word yet on the exact cost of these credits or which movies will cost how many credits. 

CEO Stacy Spikes announced the new version of MoviePass at an event Thursday, emphasizing that "pre-show" is similar to the product placement in your favorite films.

Lots of other theaters have their own loyalty programs now. Is this a great market for MoviePass? Time will tell. But bouncing back from bankruptcy and sale seems like a far-fetched proposition. 

Would you want an app tracking your eyeballs to watch ads? Are you interested in the new MoviePass? Let us know in the comments.