The streaming wars continue as two forces combine...
The streamers who are getting ahead right now have a wide array of TV shows and movies that can keep people of all ages and tastes entertained. CBS All Access did not have that. So it's undergoing a rebrand to make sure it does.
Otherwise, it's hard to see them surviving.
Today, ViacomCBS announced some of its sweeping changes. The name CBS All Access will be gone and replaced with “Paramount+.” The CBS All Access programming you know and love, like the Star Trek franchise, The Good Fight, and The Twilight Zone will continue on Paramount+.
Paramount+ will also add library movies from the Paramount Pictures collection. I think you can assume it'll have the Mission: Impossible series, maybe Indiana Jones. It might even be a good place to debut A Quiet Place 2.
They will also have existing episodes from ViacomCBS networks and new originals across brands including BET, CSB, Comedy Central, MTV, Nickelodeon, Paramount Pictures, and more.
So that makes the service much more enticing.
Here's the real kicker, the streaming service will expand globally to include content from ViacomCBS’ portfolio of broadcast, news, sports, and entertainment brands. It will also be debuting in Australia, Latin America, and the Nordics in 2021 for the first time.
Streaming sports is especially enticing. It's an area we have not seen other companies try yet and marks a real change in how we consume what used to be broadcast TV.
Regardless, things are about to change.