Pixar's Recipe for Really, Really Good Storytelling

Toy Story 4
How do the storytelling masters over at Pixar craft a story?

Pixar has not only made dozens of films to delight and entertain audiences but they've also become the spiritual champions of good storytelling, sharing their recipes and educating aspiring writers on how to put each ingredient together.

If you're a Pixar fan and also a screenwriter, chances are you're very familiar with their most famous cookbook, 22 Rules of Storytelling. (If you're not, stop reading this and go read that...and then come back and read this because it's important.)

While every single one of those 22 "rules" has an important role to play in making a story great, this video from Insider condenses that list into 5 of the most important ones to follow if you want to write a great screenplay.

Now, let's go over each one and figure out why they're particularly important for good storytelling:

Rule #4

"Once upon a time there was ___. Every day, ___. One day ___. Because of that, ___. Because of that, ___. Until finally ___."

This is little fill-in-the-blank lays the foundation of every great Pixar film. It's essentially a super condensed version of the Monomyth, or Hero's Journey. "Once upon a time there was" introduces your hero. "Every day" describes the comfy, cozy, unchallenging world/lifestyle/etc. your hero lives in. "One day" describes the call to adventure—the impetus of their journey. The first "Because of that" describes when your hero crosses the threshold into unknown, as well as the challenges he faces and fails to overcome. The second "Because of that" describes the road your hero travels to atone for their failings and refusal to change. "Until finally" describes the part in your story when everything comes together; your hero accepts change, satisfies their desires, and lives happily ever after. Probably.

'Monsters Inc.' (2001)

Rule #13

"Give your characters opinions. Passive/malleable might seem likable to you as you write, but it's poison to the audience."

Opinions are great vehicles for conflict, and unless you have conflict in your story, you don't actually have a story. So, giving your characters opinions allows them to wrestle not only with other characters who don't share their philosophy but with themselves as they begin to feel the push and pull of their character arc.

Rule #19

"Coincidences to get characters into trouble are great; coincidences to get them out of it are cheating."

The thing about coincidences that get characters out of trouble is that they negate the purpose of a story, which is to take your protagonist through hell so they can learn to grow. Using a deus ex machina to save your character at a crucial moment in your script robs your character of the opportunity to save themselves using the new skills they've acquired while on their journey.

Rule #6

"What is your character good at, comfortable with? Throw the polar opposite at them. Challenge them. How do they deal?"

Again, stories can't exist without conflict, and forcing your protagonist to deal with their polar opposite creates a special kind of conflict—one that forces them to assess themselves and consider change. 

'Coco' (2017)

Rule #3

"Trying for theme is important, but you won't see what the story is actually about til you're at the end of it. Now rewrite."

While themes are an important element of a story, focusing too much on nailing one can be counterproductive. Give yourself the space to explore your narrative, to flesh out the emotional beats, to really develop your characters' wants, needs, and flaws, and watch your story unfurl naturally. Writing for a theme is like telling yourself to fall in love...yeah, you can shoehorn it...shove it in there until it fits, and sure, it works sometimes, but where's the heart? 

Which of Pixar's 22 rules has helped you most in your screenwriting endeavors? Let us know below.     

Your Comment


This constant praising of effing Pixar's "recipe for great story telling" is getting on my nerves. Nowadays people, whenever it is mentioned, pose by default that Pixar stories are always perfect without reflecting. Effing annoying.

July 5, 2019 at 11:17PM


Considering their track record both critically and financially, clearly they are doing something right. Do you feel that it's not that way and how so?

July 7, 2019 at 11:25AM

Nicholas Ortiz

Keep in mind that many NFS readers can write great stories as well, but they lack the marketing power to be truly successful. So, there success does not rely on story alone.

July 11, 2019 at 12:26PM


With Jobs leaving, the products rolled into the mass market...

July 8, 2019 at 7:40PM

George Hanson
freelance writer

Please do not write any old scenes that go . . .

You need 64 helping concepts called literary themes to create A TRUE REAL PLOT.

Conflict is the demonstration of these themes - not characters arguing all the time. They should not be so opiniated all the time. But one or two opinions may be fine. Characters should not keep going throughout your story saying HOW CAN I BE A BETTER PERSON - like a mantra. None of this fits to literary themes.

Change doesn't fit many themes - only one or two so not too much worry about that. I believe change never happens as they would step out of their archetype and only the problem is solved or the characters gain life experiences. This must only fit literary themes.

The main theme of the book or film will occur then certain literary themes pop out as being more important than others. Main theme should not be forced through the work.
The 4 conflicts will contain special theme battles.

January 17, 2020 at 11:28AM, Edited January 17, 11:37AM


If NFS writers create great stories - and they know they have used DEEP LITERARY THEME THEORY then they can either try 101 literary agents or try the new internet way of self publishing. You see, any story must fit this special theory - or it would not matter about getting published by any means. The general public can smell a rat a mile off, if the work is just ramble.

By the way, you really should be publishing novels first - not screenplays. But if you have a proper teacher who can vouch for your quality then go for it !

I have written THE SIGN OF 4 to help - a free ebook.

January 17, 2020 at 11:48AM


My favorite characters!!! Really nice post.

February 26, 2020 at 1:52AM