More of No Film School's coverage from the NAB showroom floor:
As you can see below, Adobe is ready to preview its breakthrough generative AI innovations within Premiere Pro as they aim to reimagine video creation and production workflows for profesional editors. These new generative AI tools coming to Premiere Pro are set to streamline editing for all video types by adding and removing objects in a scene or extending existing clips.
Here are the big new AI-powered features coming to Premiere Pro:
These new workflows will also be powered by a new video model that is set to join the Adobe Firefly AI family, which Adobe plans to continue developing for further advancements in imaging, video, audio, and 3D as more AI-powered tools are set to come.
Premiere Pro OpenAI
Adobe
Set to come to Premiere Pro “later this year,” these new generative AI features are powered by Adobe’s new video model for Firefly. In addition to the new tools above, Adobe has also shared some early “sneak” shows for how video editors might eventually leverage video generation models from Open AI and Runway in the future to generate B-roll, or how they might use other AI platforms like Pika Labs with the Generative Extend tool to add a few seconds to the end of a shot.
Here are some possible future tools:
Adobe certainly seems open to expanding the AI-powered workflows for video editors not just with their technology, but with a holistic approach using the best of AI at any given time, which should—ideally—help Premiere Pro users always stay on the cutting edge of AI… if that’s what they want to do.
Premiere Pro Firefly Add Object feature
Adobe
Adobe has also shared some new AI-powered audio tools which are set to be generally available to Premiere Pro users here in May of 2024 that will give editors even more precise control of their audio and the ability to improve the quality of their sound.
Here are the latest AI-powered audio features coming to Premiere Pro:
Adobe also has already added their AI-powered Enhance Speech tool which instantly removes unwanted noise and improves poorly recorded dialogue earlier this year, and plans to start rolling out these new AI-powered features in May, before adding more features later this year.
For more info on AI-powered tools and features coming to Premiere Pro, check out Adobe’s website here for updates.
No Film School's coverage of NAB 2024 is brought to you by Blackmagic Design.
