Michelle Craig

Michelle Craig is an award-winning Director, Writer, Creative Director, and Founder of UNIT9, a leading multidisciplinary studio working across film, experiential, digital, and innovation. Her work spans TVCs, branded content, short films, and features, blending an immersive theater background with a deep understanding of technology. This unique approach has shaped immersive campaigns for clients including Samsung, Netflix, Spotify, Lionsgate, and Amazon.