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What's that DSLR with a Cinema EOS Logo Doing at the Canon Hollywood Event?

11.3.11 @ 7:55PM Tags : , , , , , , ,

On the right: the just-announced Canon Cinema EOS C300. But this shot from the Engadget live blog very clearly shows a DSLR on the left — with the “C” logo that indicates it’s a Cinema EOS camera. But the new EOS-1D X that we’ve seen (so far at least) doesn’t have that logo. So what is it, a 5D Mark III? Will the production 1D X have the logo, and if so what exactly delineates “Cinema”? UPDATE: turns out it’s a new full frame DSLR “under development” that offers “4K video,” which I’m interpreting to mean the same kind of “4K” as the C300 — right? I mean, why would they let a presumably cheaper DSLR upstage their historic movie camera? Either way, here’s a better picture and the press release:

Coming Attractions: New Canon Digital SLR Camera Under Development

HOLLYWOOD, California, November 3, 2011/TOKYO, November 4, 2011 – Canon Inc. today announced that the company is developing a new-concept EOS-series digital single-lens reflex (SLR) camera. Incorporating an enhanced version of the video-capture capability offered in the current EOS-series lineup, the new camera will be ideally suited for cinematographic and other digital high-resolution production applications. The model will be equipped with a 35 mm full-frame CMOS sensor and, enabling the recording of 4K video* (at a frame rate of 24P, with Motion-JPEG compression), will make possible the type of exceptional image quality and sublime imaging expression to be expected from the next generation of “EOS Movies.”

The announcement coincides with the launch of the Cinema EOS System, marking Canon’s full-fledged entry into the digital high-resolution production industry. The new professional digital cinematography system spans the lens, digital cinema camera and digital SLR camera product categories.

Further details regarding the new EOS digital SLR camera currently under development, including the product name, specifications and scheduled launch date, have yet to be decided.

EOS Movie: A New Industry Standard
Movie recording has been a standard feature in all newly introduced Canon EOS-series digital SLR cameras since the launch of the EOS 5D Mark II in November 2008. Coupled with the diverse array of lenses in Canon’s current interchangeable EF lens lineup, this feature has heralded rich visual expressive possibilities, delivering such characteristics as beautiful image blur and low noise while also garnering kudos for the mobility and maneuverability made possible through the cameras’ compact and lightweight body designs.

The impressive images created by the combination of Canon EOS digital SLR cameras and EF lenses, known as “EOS Movies,” have already earned their screen credentials on the sets of multiple productions, from television commercials and artist promotion videos to episodic dramas and even major motion pictures.

For more information and to view online demonstration footage of the new products please visit:

* Cropped to APS-H-equivalent size (dimensions measuring approximately 80% vertically and horizontally of a 35 mm full-frame sensor) when recording in 4K.

[via Engadget]


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Description image 21 COMMENTS

  • I noticed that too…..

  • Looks like a certainly intentionally placed teaser to me. Body shape looks like a 1D series. I wonder if the 1Dx will evolve before we see it released. It’s certainly little more than a shell of a camera at this point. Maybe the X was just a place holder, and we’ll see it eventually hit market under a new name. Or we’ll see the 1Dx, and then a modified more video-centric 1D something else.

  • Or just a 1Dx with a PL mount. Certainly looks to have PL glass on it…

  • It’s definitely an easter egg and definitely not a 5DmkIII.

  • I think it will be a toltaly different line up than the Photo dslr I think there will be two line ups. Mone specialized in cinema and the other on photography…just a guess

  • Definitely a 1D serie, definitely PL mount, as I think they released their own adapter (you can see a C300 with an EF mount accepting a PL-Mount lens on some pics at the conf). Could be a teaser…

  • Ah, that’s where I left my new camera! Sorry about that, didn’t mean to cause any confusion.

  • It’s funny how everyone, including me, are more interested in the unknown camera in the picture than the C300. I did the same as soon as I saw the 20k price tag.

  • its a complete teaser! definitely done on purpose for folks that read blogs like this one. Face it, you’re hooked now. And once the RED announcement is over, you’ll still be wondering about that mystery camera body…

  • This image makes sense to me. Canon’s marketing team is really great, really great.

    You do realize this entire Nov. 3rd announcement really isn’t about the C300 at all? Call me crazy but I digress…

    Canon knew Indies and DSLR users would be watching this announcement – people who are not going to plop down $20k would be having a pipe dream until the end, therefore to keep hope alive, Canon allows this image to be ‘leaked.’

    Logically, Canon knows the image will hit tweets and create a social frenzy of opinions.

    Think of it this way: selling thousands of C300′s or millions of the next DSLR cinema class – which is going to profit Canon more? Which is REALLY on their minds?

    Canon has a win win today: while not ground breaking, they have effectively shown the pro community they are here to stay and brought an entire arsenal of support with them. But they also showed the DSLR and indie community that there is an entire new wave of DSLR’s coming.

    And it is NOT the 1dx. Everyone who knows and follows Canon knows the 1dx had to be combined. It is the pro still camp, nothing too ground breaking there either, Canon always throws them a bone but it always precedes something aimed more toward their main demographic.

    The 5d offers both camps a middle ground and you can bet Canon is going to show off a strategy in the heart of their sales (5d line) that we have yet to see.

  • i was just about to post that. that is what most people over here at nofilmschool should be getting excited about.

  • cmon Scarlet!!!!!!!!!

  • DSLR that shoots in 4k on the way – now that’s what I want!

    Canon’s handling of this is very strange.

  • Forgot to add – full frame at 4k. Perfect – really love the images from the full frame sensor on the 5D Mk2.

    Interesting that this has leaked out just as Red are about to make their announcement…

  • Peter Schick on 11.15.11 @ 7:06PM

    The question is only how much it will cost, what codec it will get and if it will have 4 4 4. The C300 seams to be a pure commercial for their new coming dslr and their new PL lenses. The C300 is a bad joke for that kind of money and the considered buyer group. To bad (regarding resolution[for fiction productions] and design [for Eng use]) for the real pros and to expensive for most semi pros. Hi Canon , you can better!!! I don´t think the “Canon C” camera will sell good if it will be much higher then around 3000$. We´ll see what Canon will do to continue to sell their lenses (I suppose that there is the best profit for Canon).