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If You Wanted a '$3K for 3K' RED SCARLET, JVC Has Something for You: a New 4K Camcorder for $5K

01.11.12 @ 3:54PM Tags : , , ,

As I predicted, RED killed their “3K for $3K” fixed-lens SCARLET camera. If that small-chip, big-resolution camera was something you were interested in, JVC has stepped in with the GY-HMQ10 (rolls right off the tongue!), a 4K (3840×2160, or “Quad HD” in RED parlance) compact camera with a fixed 10x zoom lens, which will land in March for under $5k. Recording to a VBR h.264 codec at up to 144Mpbs, the camera also does 1080p at up to 60 frames per second (something that many cameras at double or triple the price can’t do). Does the new JVC hit a sweet spot or does it put the “K” in “OK” (or something)? Press release and larger picture (it looks like what you’d expect) below.

The main thing to keep in mind is the CMOS sensor is 1/2″, so if shallow depth-of-field is your thing, steer away. Then again a Citizen Kane-like deep focus should help with pulling perfect focus in 4K!

Press Release


(Wayne, New Jersey–January 10, 2012) JVC Professional Products Company, a division of JVC Americas Corp., today announced the GY-HMQ10, the world’s first handheld 4K camcorder, which captures, records, and plays video images at four times the resolution of high definition television. Powered by JVC’s Falconbrid large-scale integration (LSI) chip for high-speed signal processing and a 1/2-inch CMOS imager with 8.3 million active pixels, it delivers real-time 3840×2160 footage at 24p, 50p, or 60p.

“We’re witnessing the birth of what is destined to become a broad market for full 4K end-to-end production,” said Edgar Shane, general manager of engineering. “The GY-HMQ10 is a breakthrough product that opens up 4K imaging to users who previously wouldn’t have considered it.”

High resolution 4K still picture imaging has been around for several years in DSLR cameras. Motion video capture with these cameras has always been done at a lower video resolution because of lack of processing power. Likewise, high end digital motion picture cameras may capture 4K images, but often provide a raw data output to an external storage array for later processing—again due to lack of processing power in the camera. There just hasn’t been the ability to capture, process, display and record full 4K images in real time until now.

JVC’s exclusive Falconbrid LSI processing takes raw image data from the camera’s CMOS device and dematrixes (deBayers) it in real time. Unlike many high end 4K cameras, the GY-HMQ10 is able to output 4K images to a monitor or projection system in real time with virtually no latency. This capability opens up applications in cinematography, medical microscopy, telepresence, specialized observation / surveillance, and live wide-view event coverage.

Using MPEG-4 technology and a variable bit rate H.264 codec operating at up to 144 Mbps, the GY-HMQ10 records up to two hours of 4K video to economical SDHC or SDXC memory cards.

In addition to 4K imaging, the GY-HMQ10 also captures and records astonishing 1080i or 1080/60p full HD, with extraordinary detail provided by its 8.3 megapixel imager and superior lens. HD is recorded on a single memory card in a format compatible with most editing systems. This combination of superb 4K and HD imaging was requested by attendees of JVC’s 4K forums, conducted throughout North America last year, and is unique in the camera industry.

Another feature requested by forum attendees was the ability to crop an HD image from a 4K frame. This can be accomplished in post production or in real time during camera playback. The “trimming” feature makes HD cropping easy using the camera’s touch panel LCD monitor.

Similar in size to JVC’s popular GY-HM150 ProHD camcorder, the GY-HMQ10 includes a build-in F2.8 10x zoom lens with optical image stabilizer, as well as a color viewfinder and 3.5-inch touch LCD monitor with a new, intuitive user interface. The GY-HMQ10 is built in a familiar, comfortable and lightweight form factor for hours of field production with minimum fatigue.

The GY-HMQ10 is equipped with manual level controls for audio, with audio metering in the LCD and viewfinder displays. A microphone holder and two balanced XLR connectors with phantom power are located on the handle. The camera is equipped with a built-in stereo mic for ambient sound pickup.

Other features include JVC’s patented Focus Assist, as well as manual and auto control of focus, iris, gain, shutter, gamma, color matrix, and white balance. Plus, the camera has the unusual capability of live 4K output via four HDMI terminals.

“Historically, JVC has been a leader in camcorder and display technology, and the GY-HMQ10 is our latest breakthrough,” added Shane. “It’s part of a larger move at JVC to bring 4K technology to a wide range of customers.” In September 2011, JVC introduced an affordable line of 4K projectors to the home theater market. The company’s high-end 4K projectors are widely used in commercial flight simulators and planetariums. “4K is the logical step beyond HD,” said Shane. “And JVC is uniquely positioned to lead the industry in this new direction.”

JVC’s innovative approach to professional 4K will be unveiled in a series of industry announcements beginning at CES and continuing throughout 2012.

At a retail selling price of $4,995, the GY-HMQ10 launches today, with market deliveries beginning in March 2012.

[via Film and Digital Times]

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  3. Sony Prices F65 'True' 4K Camcorder at $65K, to Ship in January

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  • JVC has a concept for a version of this camera with a Interchangeable lens.

  • Rant-o-saurus on 01.14.12 @ 3:12AM

    I’m kinda sick of the ever ballooning price tag on these cameras. Its already bad enough that it costs an arm and a leg to buy one of these things, but how is a rental company going to be able to justify anything less than 1k a day? Yes I’m coming out and saying it. $5000 for a camera is redonkulous. Especially when you consider that its more than likely going to be riddled with annoying “bugs”. Here’s a novel idea: HOw bought fixing the sh*t you never really addressed on the cameras you already have out and are affordable for the average freelancer. Who cares about 4k when these companies can’t even get 1080p right. Re-got-damn-diculous….

  • Stop Pixel Peeping. No-one except you cares about Pristine Pictures !!. If the audience cared then “The Black Swan” and “Hurt Locker” would not have been nominated for Oscars (both shot in Super16).

    Paper Thin DOF is favored by amateurs, but most Hollywood films are shot at between f2.8 and f5.6. Ninety minuets of Paper Thin DOF will drive the audience from the theater.

    Good 2K sells, Vapid 4K doesn’t.

  • looks awesome to me. But yeah its kind of like the FX1 of 4k. But xlr adaptors, all that real camera stuff…you could make some dope run an gun type stuff or a beautiful doc with a micro crew. All this stuff is cool. I might cop one if I can get a used one for like 4

  • But is this not true that this fantastic and fancy 4K would only give the usual colour space- 8bit 4:2:0, typically limited by H.264 codec? If so it’s really unnecessary luxury.

  • It’s just so impossible to have the latest camera for more then 2 months now a days ( maybe that’s a good problem?)

  • Rant-o-saurus on 01.17.12 @ 3:56PM

    RAWR means “fix 1080p before you charge 5k for 4k” in dinosaur lol

  • Don’t get too excited by this thing…

    It shoots to 4 SD cards, each for a different “sensor quadrant”…have fun with card management!

    I wish JVC could decide if it’s Falconbrid or Falconbird…that would be a good start.

    JVC…the “not-quite-there-yet” market leaders.

  • You don’t really need 4K for anything less than a theatrical feature, and even then you can work with less. The computer I’m typing this with isn’t even HD. For most indie filmmakers, 4K just increases your postproduction, media and backup costs for no real benefit.

  • I just saw this at BVE, where it won product of the show. WHY?! As has been stated earlier this product is aimed at the lower end of the market, the end that won’t be projecting in 4K (probably delivering 1080 at most), who can’t afford the expensive kit needed to actually do a good push in on a 4k file. What’s the point of having it? I don’t buy that cropping argument, if you needed a close up, you should have shot one, there are differences in composition when you intend to shoot a close up as opposed to making a false close up out of a wider shot. The demo i saw was pretty underwhelming in terms of quality, sure it’s 4k, but with a crappy codec and a fixed and not very good lens what are you really getting? It may well be possible to go to 8K but who cares? There is all the quality we’ll ever need in 4K as long as it is shot well. As Cameron and Jackson say, the change in quality won’t be raster dimensions but frame rate – 48, 60 fps. Most DCPs nowadays are still only 2K. This is a pointless product IMHO.

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