April 25, 2013

Red Giant Put BulletProof Workflow Software Through Its Paces in Cold War Gadget Short 'Spy vs Guy'

It's all well and good setting out to create a 'proof-of-plugin' short / commercial when you have flashy effects or color grade looks to show off, but if the product is more concerned with efficient workflow, then introducing an impressive invasion scene or futuristic weapon probably isn't going to cut it. So how did Red Giant choose to showcase their offload, prep, and delivery solution BulletProof through the medium of film? Why, by creating Spy vs Guy, a live action Road Runner vs Wile E. Coyotesque film, steeped in cold war era skullduggery of course. Check out the hunt below.

As we highlighted earlier this month, BulletProof is all about the workflows that assist production throughput whilst making sure all your bases are covered. That functionality led director Seth Worley to build a story centred around loss retrieval, inspired by the real stories of CIA concealment coins which agents accidentally spent and are apparantly still in circulation today.

Where previous Red Giant shommercials (if that catches on I want full credit!) Plot Device and Tempo brought the software's capabilities to the forefront of their narratives, this time round it was the combined work of production designer Paul Conrad and prop designer Neil Hoppe that took centre stage as Steve Taylor's hapless spy unsuccessfully works his way through a parade of cold war gadgets in pursuit of his guileless quarry.

The team gave themselves a tight two month deadline to turn the entire project around, with post only apportioned four weeks in the schedule. Fortunately, after being impressed by their previous outings, Dell lent their support by providing several machines which eased processing concerns for the Premiere Pro edit. Although Spy vs Guy is a sales pitch for the workflow system BulletProof, the team did still dip into their software goody bag (PluralEyes 3, Magic Bullet, Trapcode, Keying & Effects Suites) to realize the Canon 5D Mark III shot short.

Here's a detailed behind the scenes break down of the production process for Spy vs Guy:

So how do you think the sustained slapstick of Spy vs Guy holds up against previous Red Giant shorts? Has it made you more inclined to incorporate Bulletproof into your production workflow?

Link: Spy vs Guy -- Red Giant

Your Comment

11 Comments

I would totally keep supporting and buying Red Giant products. Although I don't think the 5dMKIII held up well for a lot of the shots. There are other options, and I know that it was probably on budget but it wouldn't have been my first choice. Who knows, could be Internet compression but it just looked way too soft for my taste. It's 2013 for god sake.

Other than that great film. I wish more companies would choose to make shorts for their products as opposed to 30-sec. spots made for those suffering from ADD.

April 25, 2013

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Jorge Cayon

This was a kick. The cutest and funniest thing I've seen in a while. If the writers kept brainstorming for a year they could get it up to 100 minutes and have a great movie for theaters.

April 26, 2013

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Gene

I really dig all the shorts these guys have done. Solid, fun visual storytelling.

April 26, 2013

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I do like the look of Red Giant software, but they do seem too fond of the MAC people (I'm a PC guy).

April 26, 2013

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Saied

Sponsored by Dell and they're too fond of Mac?...

April 26, 2013

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Ryan Koo
Founder
Writer/Director

Thanks for responding Koo (and Raul). When I compare Red Giant to the Boris site , Boris seem to go with Vegas and Edius as well as Adobe. I was interested in Primatte and Pluraleyes 3 - I think that Primatte doesn't go with Avid either (?).

April 26, 2013

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Saied

Not sure what you mean, I am using all sorts of Red giant plugins on PC, even this entire short was done on Dell PCs... I never even heard of any of their products for Mac only

April 26, 2013

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Ok, after posting I realized I hadn't reloaded for a while and it looks like Ryan said it first...

April 26, 2013

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I love Red Giant. I'm honestly a more loyal customer to them than I am to any NLE company.

BulletProof was probably the thing I was most excited about at the show this year, maybe only beaten by the BMD booth. We have been desperately looking for a powerful sort of "lightroom-for-video" organization system for our terabytes of archive media. It's certainly not perfect, and there are a dozen features I discussed with them that I wanted to see implemented, but it's the first product I've seen that's along the lines of what we are looking for. CatDV was the closest, but is a little too big and bloated (and expensive, I believe) for my taste.

Speaking of that, I just realized that there is a free update to Colorista II and Denoiser... and holy cow, what a difference it makes!

April 26, 2013

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David S.

I like their shorts, I just don't like the visuals, too videoish for my taste, but again, the shorts are good.

April 26, 2013

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Marcus

This was excellent in every way. What a Quality production !

May 4, 2013

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Dheep'