Technicolor-white-224x102While Sony is charging $3,300 for its S-LOG upgrade to the F3, Canon and Technicolor are releasing a Log-based picture profile for Canon DSLRs for free. Because the downloadable picture style won't be available until April 30, it remains to be seen how much more latitude the new setting will offer over user-generated flat picture styles. If the new Technicolor color science is substantially superior to what's available today, Canon's plans to release it free will, as Technicolor's rep says, "make up for it in volume." Dan Chung has more details:

Video by Seppe Van Grieken and Johnnie Behiri.