October 12, 2011

Canon Prepares to Enter Pro Camcorder Market with New Technology Center in Hollywood

Perhaps confirming the rumors that they will release their first camcorder designed for Hollywood/professional/whatever-you-want-to-call-it feature filmmaking on November 3rd, Canon today announced the opening of their "Canon Hollywood Professional Technology and Support Center" at 6060 Sunset Boulevard in Los Angeles. I doubt very much they are opening a service center in LA to fix DSLRs, especially with the name "Hollywood Professional" in the title. Here's the full press release:

Canon Hollywood Professional Technology and Support Center Premieres in Los Angeles

Location to Serve as Western Hub for Education, Service & Training Operations

LAKE SUCCESS, N.Y., October 12, 2011 –- Canon U.S.A., Inc., a leader in digital imaging, today announced the opening of the Canon Hollywood Professional Technology and Support Center to better serve its film and television production clients. The office, located on the historic Sunset Gower Studio lot at 6060 Sunset Boulevard in Los Angeles, will provide a local site to foster support, research, service and training for Hollywood’s thriving entertainment industry.

“We want to offer a one-stop shop where our clients can come to ask questions and explore our various products with the help of our highly qualified technical and engineering staff members. The Canon Hollywood Professional Technology and Support Center provides a well-equipped venue for working with professionals in a range of imaging industries, from film and television production to still imaging and professional output,” stated Yuichi Ishizuka, executive vice president and general manager, Imaging Technologies and Communications Group, Canon U.S.A.

Comprehensive product repair services for Canon professional products will be available in the new Hollywood facility starting in late 2011. On-site repair operations will include two state-of-the-art camera body and lens adjustment rooms, Canon’s most advanced adjustment and calibration equipment, local spare parts inventory, and an experienced professional repair staff that will look to quickly return Canon’s professional products to their original factory condition and operation.

The Canon Hollywood Professional Technology and Support Center will also serve as a field extension of Canon’s Research and Solution Engineering Department, dedicated to ensuring that current and future products meet or exceed the demands of our clientele. As a local research and development center, staff will assess market demands and expectations for new professional imaging technology and look to build them into future product generations and customer support provisions. This represents only one of many initiatives and investments that Canon has planned to solidify its commitment to the film and television production community.

The facility will also support business opportunities by offering 1:1 meetings with major clients (studios, production houses, television networks, rental facilities, and others) to further build relationships and assess their needs. The new facility and local Canon staff will also offer hands-on education to current and potential clients on the latest Canon professional products. Courtesy visits by both existing and potential clients in the industry can be arranged to explore opportunities and assess Canon’s full capabilities. Guilds, unions or organizations affiliated with film and television production are encouraged to inquire about hosting seminars, events and industry gatherings at Canon’s Hollywood center as well.

The Canon Hollywood Professional Technology and Support Center will also host Canon Live Learning (CLL) workshops – fee-based seminars for professionals and enthusiasts looking to further their imaging education. In addition, the Hollywood center will offer other industry-related events covering a wide range of technical and creative topics within the professional production segment.

In addition to the business and Hollywood industry support mentioned above, the service and support facility located in the Canon’s new Hollywood center will also be part of Canon’s industry-leading nationwide customer service and support network. Canon’s customer service and support network includes Factory Service Centers in Irvine (Calif.), Jamesburg (N.J.) and Newport News (Va.) as well as five broadcast lens service centers located strategically throughout the United States. Canon service centers’ reputation for excellence is based on industry-leading repair turnaround times, high-quality repair services, personalized service and 100 percent US-based call center support operations, all based on Canon factory standards and processes and designed to provide complete customer satisfaction.

According to Google Maps, here's the location. Looks like some folks are already waiting for the announcement out front (just kidding):

[via DV Info]

Your Comment


WOW that's huge...and so cheeky, dropping a bombshell 'hint' like this before the Nov 3rd announcement. I dont think I've ever been so excited over a date...Red pushing canon pushing red with Sony watching in the wings...how can any of us loose :-)

October 12, 2011 at 6:39PM, Edited September 4, 10:54AM


This is interesting...and it sounds neat, too.

October 12, 2011 at 9:04PM, Edited September 4, 10:54AM


Yes sir, Red's gonna NEED a bazooka to fight a Canon :)

October 13, 2011 at 12:17AM, Edited September 4, 10:54AM


"Looks like some folks are already waiting for the announcement out front (just kidding)." - This killed me!!

October 13, 2011 at 3:48AM, Edited September 4, 10:54AM


I think that's Jim Jannard second from the left. J/K...

October 13, 2011 at 1:41PM, Edited September 4, 10:54AM

Ryan Koo

...and the guy on the roof opposite with the binoculars and bionic ear works for Arri ;-)

October 14, 2011 at 7:23AM, Edited September 4, 10:54AM