If you jump back a few years, despite being the undisputed champions of the curation and screening of cutting edge work, film festivals' own branding and promotional materials left a lot to be desired. Those that attempted to add a video element to their identities largely relied on trailers cut from snippets of the work to be exhibited that particular year. Thankfully, a growing amount of festivals have begun treating their visual identity as a creative opportunity to express their values by commissioning new pieces of work from the artists in the fields they serve. Amongst these is the Melbourne based Pause Fest -- which opened its doors today -- who this year approached Toch Studio to create an ID for its annual Event Edition, with impressive dystopic results:
With a theme of the 'Future' as their starting point, Toch Studio worked to a set of bullet points to inform their approach:
How far in the future would you go?
What is going to happen to nature in the future?
How do you see your future city?
We, as a creative team, decided to make an evolutionary step ahead, in Art Direction and Production. Going to the Future!
We produced a short story about a post apocalyptic future, with one last man and one last way out.
Places we are all used to see fully alive, are shown like deserted scenarios now, and desolation invades our spirit
The result has the feel of a teaser for an anticipated console release. Here's the making of video the team put together:
Along with Pause Fest, organisations such as OFFF have commissioned stunning ID films which could easily stand as shorts in their own right. Have you ever created ID pieces for festivals? Which other events out there regularly inspire impressive custom made work?
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I'm usually very nice and encouraging but I find this piece unimpressive and unimaginative at best. As a 3d student demo reel it would be fine but not as something to showcase on NoFilmSchool. Just my opinion.
November 9, 2012 at 8:56PM, Edited September 4, 7:54AM
I'm actually confused by this post too.
I thought was going to see something educational - but it was just a rather static camera flying around a 3d set.
Sorry. One of the few posts I've seen on NoFilmSchool and said "Huh?"
November 9, 2012 at 10:32PM, Edited September 4, 7:54AM
Also this is an ID? Um... yeah I'm not getting this one...
November 9, 2012 at 10:34PM, Edited September 4, 7:54AM
November 9, 2012 at 10:13PM, Edited September 4, 7:54AM
I'm with Jer. This post baffled me?
November 10, 2012 at 8:00AM, Edited September 4, 7:54AM
Looks like a video game. I wonder how adaptable current video game engines are for conventional movie CG?
November 10, 2012 at 10:58AM, Edited September 4, 7:54AM
Well, I'd say there's an argument to be made in favor of using the tech for staging/blocking, animations, and conceptualization work. I'm not sure if the real-time graphics tech is quite up to the standard of visual fidelity it would need in order to be an adequate replacement for pre-rendered CGI, though it's getting there. Recent tech demos from companies like Square Enix and Epic Games have shown off the upper limits of real-time graphics tech, and the results are quite amazing.
November 10, 2012 at 7:54PM, Edited September 4, 7:54AM
That clip is insane! I mean the Final Fantasy one..
talking about the ID in the article: with all those many good examples around the web nfs picked just the wrong one.. the work of fellows filmakers deserves respect, I know..but I'm afraid this is just an example of lack of concept...
November 11, 2012 at 5:41PM, Edited September 4, 7:54AM
Is it me or the clip is a bit boring? I can agree that technically it's ok, but I see a noticeable lack of storytelling or even concept. I just don't get it. Sorry :(
November 14, 2012 at 3:03AM, Edited September 4, 7:54AM