Make a Dead Can Dance Music Video for a Chance to Win £3,000/$4,700 (and Additional Prizes)

Dead Can Dance has been making their particular kind of mesmerizing, hauntingly beautiful music ever since I was but a tot. After disbanding for about 7 years, they reunited in 2005 for a world tour, and last year they released their first studio album in 16 years, Anastasis. Now the band is teaming up with Genero and reaching out to filmmakers everywhere to create a music video for the opening track of the album -- Children of the Sun -- and compete for a chance to win £3,000 ($4,740).

On the cover of "Anastasis," Dead Can Dance’s first studio album in 16 years: a field of sunflowers, ripened, and then blackened, by the sun, standing with sad, slightly crowned heads. Less dead than dormant, the heads and stems will one day be chopped, but then via the roots, will return. For Anastasis is the Greek word for ‘resurrection’ and the seemingly dead will dance again.

"Children of the Sun" is the album’s ‘welcome to the show’, statement said Perry. The lyric addresses human evolution and how our genetic code is infused with ancient memory, right up to the present, celebrating nature – the Woodstock generation’s legacy.

Unfortunately, instead of a "Rules" section, the contest has a bunch of Terms and Conditions legalese to trudge through. Here's what the rules essentially boil down to:

  • You must be 18 years of age or older
  • You must be the copyright owner of the video and any other material appearing within it (images, logos, artwork, etc.) or have licenses for material appearing in the video that you donnot have rights to.
  • You must obtain and keep a signed Release Form from each performer that appears in your video
  • No celebrity look-a-likes/sound-a-likes
  • No inflammatory, violent, misleading, political, or religious content
  • Winning and some finalist filmmakers will be required to supply a high-resolution file (in accordance with broadcast specifications), of the video either on physical media via mail or upload via FTP within 5 days of the announcement of the winner and finalists.
  • Filmmakers retain the rights to their original video footage (excluding other copyrighted or non-original material)
  • Late submissions due to technical problems may be accepted at Genero's discretion
  • Deadline for submissions is March 4th, 2013 23:59 GMT time

If the £3,000 prize for this contest wasn't enough, selected videos will also be nominated for the 2013 Genero Awards. The 2012 Genero Awards had a $10,000 Director of the Year prize along with $3,000 prizes for 2 runners-up, and a Video of the Year prize of $5,000 with $1,000 prizes going to each of the 4 runners-up. So this should give you some indication of what the 2013 awards will be like.

Make sure to check out the Dead Can Dance project page on Genero to obtain the sound file and lyrics for Children of the Sun, and to get more details on the Anastasis album and the contest rules. It's also worth checking out the rest of the Genero site itself, as it looks to be a hub for video contests of this sort.

Link: Genero: Dead Can Dance - Make the Video for Children of the Sun

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Your Comment


Damn I was already working on re getting me in harder competition now! :)
Legal paperwork remain important though.
This website gives good opportunity to enhance your portfolio for sure, in addition to the pride of having his work broadcasted by artists labels, but one must be very skilled to win the first prize as competition becomes tougher every month. Good thing for creativity maybe, but needless to say you have to be very motivated to produce a music video without guarantee of getting the money at the end. Well at least you produce something...

January 30, 2013 at 5:01PM, Edited September 4, 8:21AM


"Less dead than dormant, the heads and stems will one day be chopped, but then via the roots, will return. "

Sounds poetic. But it's inaccurate. I'm a filmmaker and shouldn't know this, but sunflowers spread their seeds, which propagate new flowers.

Back to your music video competition ;)

January 30, 2013 at 5:52PM, Edited September 4, 8:21AM


Jorge, ha ha! True. Good one!

January 31, 2013 at 9:36AM, Edited September 4, 8:21AM


To be honest, I'm in two minds about this sort of thing. Yes, it gives people the opportunity to make something for a band that they otherwise never would have had, but it still smacks of exploitation. They're exploiting people's hunger to make stuff, and offering what in my opinion is pretty paltry prize money. If a record label ponied up £3,000 for someone to make a video, they wouldn't get much for their money.

Sure, working in the industry itself can be pretty exploitative at times, but getting young filmmakers in droves to make you stuff for free (most of which will never see the light of day) kinda bothers me.

Ah well. Good luck to those that enter!

January 30, 2013 at 7:19PM, Edited September 4, 8:21AM


this is pure BS. its spec work. you want a treatment thats 1-2 paragraphs and they I get to direct / Dp it with a real budget ? sure.

actually produce it ? sorry I get paid for that because thats how I pay my bills

this is exploitation like poptent

January 30, 2013 at 7:53PM, Edited September 4, 8:21AM


I'm also in two minds. On the one hand, its not a lot of money but on the other hand its better to make it than to do nothing, even if it doesn't win.

January 30, 2013 at 10:31PM, Edited September 4, 8:21AM


I thought this was pretty cool until I listened to the song. Then I felt an oncoming anxiety attack at the thought of having to listen to it on repeat...

January 31, 2013 at 5:55AM, Edited September 4, 8:21AM


get hundreds of filmmakers to make you a free video.


you might win a prize? no sh@t!! you could win $5K? wow!! really? wow. that's one tenth of what they should be spending to make a music video. boycott this filmmakers, unless you really don't value your work.

and the song is hilariously bad. i feel like i'm seeing spinal tap resurrected, and dancing. I remember liking them back when i was younger. yeesh this is terrible.

January 31, 2013 at 1:18PM, Edited September 4, 8:21AM


Contests are a ripoff. Companies are trying to get a something for nothing deal. Most of my friends that enter these contests normally end up spending more than they could win just to produce their entry. Often the small print will state if you do win, you can't claim the company as a client. So if you won a Doritos Super Bowl halftime contest you probably win $10,000 (just an example) and in the end you can't even use it in your reel. The company is obviously gaining marketing $$ their actual contest but also saving hundreds of thousands by not hiring professionals. I think it's a joke.

February 1, 2013 at 8:59AM, Edited September 4, 8:21AM


Its possible to add the final music video in my online portfolio (I mean with the music)?

February 3, 2013 at 2:00PM, Edited September 4, 8:21AM


@Laurel, from the T&C's you are "permitted to use your Video for reasonable promotional purposes, including in your showreel. You are not permitted to use your Video for any commercial or monetising purposes." You can only do this after the project winner is announced.

Interesting discussion. I'm going to suggest a counterpoint - I don't think this type of contest is aimed at pro filmmakers, or even supposed to replace pro filmmakers. If you're a pro and get paid pro dollars, this probably isn't for you. If you're an amateur or semi-pro this might be something you're interested in, simply because you legitimately get access to a "name" band without having to jump through hoops.

Also, re: the "they're normally pay $100k for a music video" argument. I'm not sure that's apples-to-apples. Doubtless they'll still release pro music videos from experienced filmmakers for most/all other track from the album. I doubt this comes from the "music video" budget bucket for a band (more likely it comes from general marketing, or even social marketing) - and regardless, this more of a crap shoot for a band - yeah you might get 40 vids to choose from, but who knows what they will be like? So the risk/reward is possibly the reason for the $ amount?

I think for passionate filmmakers who will be out every weekend creating anyway, this is a good brief with legally approved use of the tracks you can put in your showreel later, and get the chance for a bit of cash (you can put towards more kit or whatever) as well as a foot in the door (hopefully) with the label.

Like Dirk said above: "On the one hand, its not a lot of money but on the other hand its better to make it than to do nothing, even if it doesn’t win."

My 2c :)

February 18, 2013 at 10:25PM, Edited September 4, 8:21AM