Edward Burns, director of Nice Guy Johnny, Newlyweds, and most recently The Fitzgerald Family Christmas, is utilizing social media not only to get in touch with his fan base about all sorts of topics related to filmmaking, but also get his films out to his audience without spending money on advertisement. He's even trying to get input from his Twitter followers on his upcoming film project. Recently he sat down with Sheri Candler to talk about making and distributing films for little money outside of the studio system, and we've got the second part of that interview below:
Convinced to get on Twitter by Ted Hope, the producer of indie gems like American Splendor, 21 Grams, and The Savages, Burns started using the site to bolster his fan base and connect with them on a deeper level. Burns explains his reasoning for being so open on social media:
When I'm in film school, I'm walking down 6th Avenue, and I'm about 20 yards behind Spike Lee, and all I want to do is run up to Spike and ask him a thousand questions about how he made She's Gotta Have It. And, I don't have the balls to approach Spike on the street, and I miss my opportunity. So, I thought, why don't I use Twitter as that. I'm Spike on the street -- kid out there in the Twitterverse is me 20 yards behind -- now he can approach me and ask the question.
He isn't only reaching out to his fans to offer insights about filmmaking, but also to participate in the filmmaking process by asking for feedback on his film ideas through Twitter. For his forthcoming project,he wants to take it a step further: entitled Winter/Spring/Summer/Autumn, his plan is to make a number of short films throughout the year and get feedback from his followers while he's making the film. Burns will let his Twitter followers weigh in on where they think story should be taken. Not only that, but he plans on casting some of his followers in small rolls. (Did you just go follow Edward Burns on Twitter? I did.)
One of the things that Edward Burns does so well is that he makes his films accessible and himself approachable. He uses VOD technology like Amazon Instant Video and iTunes to distribute them, social media to promote them, and very soon Kickstarter to fund them. He's using the tools that are ready and available -- and they're working. But why?
Many crowdsourcing campaigns fail. Important connections seem impossible to make. Most people never hear about that zombie rom-com western flick you shot last year that is available to watch instantly. So, why is Ed Burns successful? Through being open and available on social media, he's been fostering and expanding his network of indie film lovers, inspiring them with their own endeavors. He's been a champion of going out and making your film with the budget you have, and not worrying about all the people telling you that you need a certain amount of money to tell your story.
What do you think about his Twitter strategy? What about his use of crowd involvement with his next film?
Ever think that in 2024 we'd have a beautiful, black-and-white slapstick masterpiece about a guy and his Loony Toons-esque vendetta against hundreds of beavers portrayed in goofy, straight-forward beaver mascot costumes?
I sure didn't, but I've never been so delightfully ignorant.
Mike Cheslik's Hundreds of Beavers is a beautiful anomaly of a movie made with his long-time high school best buddy Ryland Brickson Cole Tews in the leading role. From their personal history, to the conception of the project, to utilizing savvy indie filmmaking techniques to their fullest extent Hundreds of Beavers is a pipe dream for anyone who's ever wanted to make a movie with their friends and have it really take off. It doesn't hurt that it's truly independent through and through.
Below, Mike dives deep into his filmmaking origins, breaks down the art of slapstick comedy, and most importantly, explains how they pulled off those titular "hundreds of beavers" visually.
Editor's note: the following quotes have been edited for length and clarity.
The Secret Origins of Mike Cheslik, Filmmaker
Ryland Brickson Cole Tews (L) and Mike Cheslik (R)
Courtesy of Hundreds of Beavers
"I started to make videos in high school when it was MiniDV.
I graduated high school in 2009 in Milwaukee where I met [Hundreds of Beavers lead] Ryland [Brickson Cole Tews] and the principal hired us to do a video promoting our school for the open house night for parents, and we just filled it with a bunch of visual gags and jokes. It was like seven minutes, and then we got a bunch of laughs from all the parents that went that night, and we really enjoyed getting laughs for the video that we made together.
I went to NYU at 18 and he went to University of Wisconsin-Milwaukee, but we continued working together. I made a few films at school and then after college we did a show called LIPS: The League of Interplanetary Process Servers that was half live action, half animation, really simple crude after effects animation, probably inspired by Adult Swim stuff and Adventure Time.
We tried to fill it with jokes. I spent a little time trying to sell that show, trying to sell the pilot we made to a real studio, and it was just kind of a waste of time. And while I was driving around LA trying to sell that, Ryland just started shooting a movie called Lake Michigan Monster and started sending me footage. Then I started editing the footage, and by the third act I was more involved and we did this whole storyboard and sequence for the end of that movie, which turned into a dry run for Hundreds of Beavers, our second feature and my directorial debut."
Crafting 'Hundreds of Beavers' From Concept to Reality
"It starts as gags on note cards the same way you'd have written ideas on note cards just being moved around this big Joseph Campbell structure of "guy thrust into wilderness learns to survive, learns to become a master fur trapper and catch hundreds of beavers", and then the beavers get their revenge in act three.
That basic structure is super simple with a mentor figure and a love interest. That is how all of the gag ideas are hung on that simple structure. And we just spent months moving the gags around to get the runners working and have all the runners kind of dovetail. And then we had a big grid for the second act that was like the 12 stops in the trap line and the five loops that he makes around the trap line, each item he gets affects each location. So it's like every row is a physical principle of the location and every column is the new item.
He gets on that loop and then drawing 80 gags or whatever from that. So it was a big crossword puzzle. It was like writing a crossword puzzle, and once all those gags are in place for the structure as simple little note cards ideas.
Then I did the actual storyboards in Storyboard Pro, which is a pretty standard storyboard software for an animation pipeline. You can print Storyboard Pro storyboards into a PDF that you take on set and you check off the shots as you shoot them, but you can also export it into a QuickTime that you lay down in Premiere Pro and sync to music.
So the timeline for Hundreds of Beavers began in writing, and that same timeline took us all the way to the end of the film, and we were just dropping the effects elements onto the animatic as we went, keeping the same songs in most cases. And so the entire shoot less than covering scenes like a normal movie, it was a slowly collecting effects elements. It was just a very long, tedious scavenger hunt for effects elements to drop on Animatic."
The Power of a Well-Executed After Affects Workflow
Mike Cheslik comping for Hundreds of Beavers
Courtesy of Hundreds of Beavers
"Very little was built. It's all After Effects comps with Shutterstock elements. The only thing that's real is the cabin is a real historical cabin, and then there was just the little oak arena of time.
The merchant stand was built by Ryland's dad and placed in front of a real cabin. Other than that, I don't know how much we built. I mean, my buddy's barn becomes the fight interior where Ryland gets chained to a table. But the art there is, we put some fish on the wall and we put up a quilt my wife made, and then we lugged a table in there. It's not a ton of set design. It's mostly After Effects comps.
My shoddy comp work being hidden by the grainy black and white, that aesthetic of doing grainy black and white on Lake Michigan Monster and Hundreds of Beavers. I really think if you don't have much money, you should just steal that because you can make a big crazy image without having to achieve a high quality visual effect.
You just get the audience to accept that. It's just going to look kind of shoddy up front and just say, nah, this is a punk. This is a punk lo-fi look. This is our style, man. But actually it just allows you to make stronger images quickly. And then we're not limited in writing. We know we can do anything as long as it fits into the parameter of it's just Ryland and mascots, and we have three days on set with the other actors.
But other than that, it's like 12 weeks of mascots and Ryland in the snow and on green screen. So any idea we want to have within those limitations we can achieve with our silly look. So I don't know. I think the grainy black and white thing that could become a whole look the way that we would always say an indie game, so many of them are pixel art because that's a style that a team of two can achieve all their biggest ideas if they stick to pixel art instead of trying to make a more sophisticated aesthetic.
It was like 1500 after effects shots over the four years. And sometimes the first element for a shot would come in, I would do a temp version, and then two years later, the fish element or whatever would come in and I would add that.
We shot I think it was 12 weeks, nine of which were winter exteriors, and I then I just had this [post production] project going for four years—five, including the release and just not updating Adobe or my operating system that entire time."
How Did They Craft All Those Beavers?
Hundreds of Beavers
Courtesy of Hundreds of Beavers
"Just bought them online. I mean, we added the second tooth. Everything is pretty much just ordered on Amazon. Some props were made, oh, we need a wooden fish. And then Ryland's dad would make it. We went to a real guy for the rocket miniature, but most of these things are pretty handmade or bought offline. It's very simple. I mean, all the effects are me just downloading Shutterstock images and comping them in really simply.
[There were just six beavers] and then I had just seen a Lord of the Rings special feature where they just duplicated a group of three. You don't want to duplicate one subject a hundred times, but if you have a little group that makes it a lot easier, and then they're bumping into each other, so it just adds a little realism to it."
The Art of Slapstick Comedy
Hundreds of Beavers
Courtesy of Hundreds of Beavers
"I think there should be a bedrock of the straight world, like Monty Python and the Holy Grail. They actually did try to make a nice looking medieval setting without a lot of money. They tried their best to establish the straight world.
The Naked Gun movies have a real professional crew doing their best to have the aesthetics of a cop show or a cop movie, and then the music is straight. It's from the Dick Wolf library, and that's what Monty Python and the Holy Grail does too. There's very straight music, and then you want your one joke happening at a time in an otherwise straight, logical world. And then clarity, just making sure that all extraneous information is removed from the frame so that you have a really clear joke and then you want your setup should be straight, and then there should be a hard turn into the joke.
In Ryland's case, we also crafted his performance. He's a puppet where he just has to hit communicative poses one after the other and kind of pop and log through them the way that to share up a food egg would where he is just using his whole body. He's very quickly demonstrating one emotional beat after another, and he's like an editor's dream. He gets through those. So physically and quickly."
Mike's Story-Driven Advice To Filmmakers
Hundreds of Beavers
Courtesy of Hundreds of Beavers
"I think you need to entertain an audience and start with that. And I think a movie should have a strong dramatic question that heightens, and it should be a question with a definitive answer. Is the steam roller going to crush the guy? And that could be the whole movie, and it has a definitive answer where either it crushes him or the steam roller is destroyed, and then we know that's the end.
You need a physical dramatic question that can play out visually, and I think you should have shots with more than one thing in them, not just singles of people talking, but I think a shot should have two people or a person and an object or show the spatial relationship between two things. And I think that the story, the goal and obstacle should play out physically. Even if you do have dialogue, it should still be playing out onscreen visually.
And I think if you want to do bigger, crazier things, you should pick a lo-fi aesthetic and let the audience know right away that's how it's going to look, so that their expectations of realism are set at zero and you can have bigger, crazier ideas."
Hundreds of Beavers is now available to buy and rent digitally.