Vine Update Allows Website Embedding for Videos: What This Potentially Means for Filmmakers

Maybe all of you Vine users noticed an alert on your respective mobile devices, but for those of you who haven't (or don't have the app yet), Vine released an update that allows you to embed your videos on the web. Before the update, users were only given the option to share their videos on Twitter and Facebook, but now you can post your videos virtually anywhere, which can only mean that we'll be seeing a lot more of Vine in the near future.

If you don't know what Vine is, it's a mobile app that allows you to create and post 6-second long video clips. It has been described as the "Instagram of video," and its length restriction is reminiscent of Twitter's 140 character limit -- which seems appropriate since it was acquired by Twitter last October. Here's an example of the types of videos you can make on Vine:

According to Vine's blog, the option to share will not only be available for your personal posts, but also those of other users, given that they have already shared it themselves outside of the app. Vine had this to say about the update:

When we launched Vine, we described posts as "little windows into the people, settings, ideas and objects that make up your life". With today's update, you can display them almost anywhere.

Before the update, it seemed, at least to me, that these videos were kind of isolated. Yeah, you could post them to Facebook or Twitter, but it didn't have the embedding capabilities of -- say -- YouTube, which is a huge factor in what makes videos go viral. And what could Vine do for the independent film community anyway, even with the update? These videos are 6 seconds, so what major contribution could Vine make in the indie world? Well, a recent post by RJMetrics revealed a lot of interesting data about Vine's first month, and found that although Vine was much more popular than its competitors, Viddy and Socialcam, the market for video sharing is still new and underdeveloped.

However, the fact that I personally have had all three of these apps on my phone at one time or another (Vine being the most recent) proves that there is definitely a desire to share videos among filmmakers (even if it's just me). There is a market out there for video sharing, but we're not quite there yet.

Vine is inching closer and closer to maturity as a video sharing app, and now with this added muscle it can proliferate the views on your videos faster and to a wider audience than it did before. And it's proving to be a major creative outlet for many artists, filmmakers, or anyone with a smartphone. Just to name one, actor Adam Goldberg has over 40,000 followers on Vine (check out his 5 part series about him being in Merritt's room). It's being used in so many other creative ways,  like advertising, promotions, behind-the-scenes, and sneak-peeks at upcoming movies like Wolverine. Tribeca is even getting in on the action with their #6SecFilms Vine Competition.

Being able to embed our Vine videos is a great new capability, and with the ingenuity and creativity of some of the vinematographers (that's what I'm calling us), I'm sure we'll be seeing many more amazing 6 second videos. And getting people to agree to watch yours once they know it exists may prove to be a little easier, because -- who doesn't have 6 seconds?

What do you think of Vine and its contribution (if any) to independent filmmaking and video sharing?

Link: Vine App -- iTunes

[via ReelSEO]

You Might Also Like

Your Comment


Tarkovsky is rolling over in his grave.

March 30, 2013 at 11:09PM, Edited September 4, 8:21AM

Micah Van Hove

Might be a really cool way to shoot quick behind the scenes segments. Great for keeping attention on your project after you've reached your crowd funding goal.

March 31, 2013 at 12:24AM, Edited September 4, 8:21AM


everybody selling somethin' everybody promoting somethin'.

March 31, 2013 at 5:23AM, Edited September 4, 8:21AM


Now if only we could get VINE for android...

March 31, 2013 at 8:33AM, Edited September 4, 8:21AM


I'm not sure what to think about Vine. It is fun to make videos on it, and see others, but I don't see mass use for a few years yet and by then Twitter may have already picked the site off the vine.

April 1, 2013 at 9:01AM, Edited September 4, 8:21AM


I also use Tout as it allows for 15 second videos but currently it doesn't have the embed feature.

April 4, 2013 at 2:05PM, Edited September 4, 8:21AM


Just discovered that I needed to to go to to get the embed code for individual touts and they also have a pretty customisable tout widget for embedding streams to as well. I am starting to like it more.

April 4, 2013 at 2:45PM, Edited September 4, 8:21AM


Government restrictions on mosques and Muslim practices have also become a growing source of tension, especially with Uighurs attracted to more conservative forms of Islam. The latest violence occurred less than two weeks before the start of Ramadan, the Muslim holy month. Some local governments in Xinjiang have sought to discourage Uighurs from their usual fasting at that time.

July 2, 2013 at 10:59AM, Edited September 4, 8:21AM


This is a topic that is close to my heart...

Take care! Exactly where are your contact details though?

September 10, 2013 at 2:01AM, Edited September 4, 8:21AM


And these four apps are just scratching the surface
of what's possible once you've jailbroken your i - Phone.
3 days after the launch, by now ten million downloads ended up built.
The best thing is to avoid the i - Phone repairing as prevention better than cure.

January 13, 2014 at 1:03PM, Edited September 4, 8:45AM


Certificeret undervis Longchamp Le Pliage er i Canada, der ønsker hollister roma at flytte til Japan

Reposts flere tråde om samme emne, især aktuelle begivenheder, vil blive slettet. ralph lauren milano Brug venligst søgefunktionen bar for at se, om dit emne allerede har været udstationeret for nylig.

Indlæg uden relation til Japan, vil indlæg ikke

February 21, 2014 at 12:40AM, Edited September 4, 8:45AM


Great goods from you, man. I've understand your stuff previous to and yyou are just too great.
I actually like what you have acquired here, certainly like
what you're stating aand tthe way in which you say it. You make
it entertaining and you still take care off to keep it wise.

I can not wait to read far more from you. This is actually a
wonderful web site.

June 20, 2014 at 7:39AM, Edited September 4, 8:56AM