Give Your Digital Footage That Film Look and Enter FilmConvert Cinematography Competition

As we've mentioned before here at NFS, FilmConvert is one of the best film stock emulators we've seen. This program allows users to give their digital footage that much desired cinematic look by using the color information of specific cameras to determine how a specific film stock could best be represented using that sensor. Now, FilmConvert is asking filmmakers to enter their cinematography competition with videos processed by their program. Hit the jump for info on rules, prizes, and how to enter.

FilmConvert adjusts the color and grain to your footage to match popular film stocks, giving it that "film look." To get a better understanding of exactly what FilmConvert can do, check out the video below.

Entering the cinematography competition is a fairly painless procedure. Here are the steps:

  • Process your video using any FilmConvert software (you can use the full version or trial version)
  • Include the word 'FilmConvert' somewhere in the video title
  • Upload your video onto YouTube or Vimeo
  • Fill out the entry form

Here are a few things you should know before entering:

  • You can enter more than once
  • You must own the rights to your footage
  • You retain all rights to your video and footage
  • By entering, you grant FilmConvert the right to use the footage for marketing purpose (embedding the competition winners on their website, use still frames as examples, etc.)

10 Finalists will be selected by counting a combination of video views, Facebook likes, tweets, and votes on FilmConvert, but the winners will be chosen by FilmConvert developers, and guest judges Philip Bloom, Vincent Laforet, and Tom Lowe.

Prizes include:

  • 1st place - $1,000 USD
  • 2nd place - $500 USD
  • 3rd place - $250 USD
  • 4th to 11th place: A copy of FilmConvert Pro, with lifetime free upgrades

The competition ends on August 31st, 2013, so be sure to get your videos entered by then.

Have you ever used FilmConvert before? What did you think of it? Let us know in the comments.


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Your Comment


So, there's no de facto grading? Just click on "match this film type" bar and that's it?

July 21, 2013 at 4:01PM, Edited September 4, 8:21AM


It's a LUT, essentially. It gives you a good basis to grade it afterwards.

July 21, 2013 at 5:27PM, Edited September 4, 8:21AM


It emulates film, it doesn't 'grade' footage. You still have to do grading, but now you do it from footage that looks like it came from film.

July 21, 2013 at 6:52PM, Edited September 4, 8:21AM


Ok, but doesn't "match that LUT" concept pretty much give you a color scheme, as in the above video? In other words, why use a particular film look, if you want to diverge from that particular film look in grading? (not that one can't diverge in spots but, if this is an "apply across all footage" idea, it seems like something that combines several features at once ... like a one-stop LUT ... because one wouldn't grade first and then apply this, would he?)

Sorry for being dense.

July 21, 2013 at 7:57PM, Edited September 4, 8:21AM


The term grading comes from the fact that you do several passes on the image to build the final look one "grade" at a time. There is a best practice called the "order of operations" which is very well explained on and other places online. Essentially though, you usually do primary corrections (exposure, white balance, etc), then look building, then matching shots, then secondary corrections (changes to individual parts of the frame to help tell the story). I haven't tied FilmConvert yet, but it seems like it would go into the look building phase of grading. It's won't replace the whole grading process any more than any other plug-in or color preset would. I mean, I guess it could if you didn't know any more about grading than that, but you can do so much more if you know why you are doing it.

July 21, 2013 at 9:31PM, Edited September 4, 8:21AM


OK, thanks for the explanation, folks. I'll check that Color Grading site out.

July 22, 2013 at 8:25AM, Edited September 4, 8:21AM


This is now the second article you guys have posted on this plugin, great plugin of course but..

July 21, 2013 at 7:16PM, Edited September 4, 8:21AM


Actually there have been more than two mentions of FilmConvert here and I for one am glad. It's a badass plugin and it deserves all the exposure it gets.

July 24, 2013 at 5:35AM, Edited September 4, 8:21AM


Isn t this funny how we want digital to look like film?

July 21, 2013 at 10:34PM, Edited September 4, 8:21AM


Film is a flat-field image. The larger sensors allow for more limited depth of field, or it alludes to it.

Now that we this ability, the next "want" is the film look.

If film is not used any longer, then why do you want digital to look like film? It doesn't, and it can't.

Why not just accept the "new look"?



July 25, 2013 at 4:43PM, Edited September 4, 8:21AM


this is total bull video.. film is a NEGATIVE!! it looks nothing like this.. You have to transfer it to video, turn it to positive, and grade it at the same time to give it this look.. this video is showing a color corrected graded film transfer VS ungraded RED raw... to do a true comparison you would need to show a flat un-graded film look, that no one uses.. This is not a true side by side comparison at all. You can give that film any look you want in the transfer and push the grain up or use noise reduction and all sorts of things to make it look this way.. total fake side by side comparison ain't worth dang...

July 25, 2013 at 5:59PM, Edited September 4, 8:21AM


This is not a skills competition, it is a "Number of likes and votes" contest. Those with th emost connections, wins. REGARDLESS of use, skill, talents, looks...
"Finalists will be selected by counting a combination of video views, Facebook likes, tweets, and votes on FilmConvert"
Hate it when they do that, but it is great free advertising for them.

July 26, 2013 at 1:45PM, Edited September 4, 8:21AM