Today is the big day for Red Giant Software, now holding their Summer Sale where everything is 40% (or more) off. It's their biggest sale ever, with the discount applying to full products, upgrades and even academic prices. Now, if you're thinking, "Yeah, 40% is good, but I want more savings," no worries. Thanks to Red Giant's new “Make Your Own Bundle” option, you'll save more the more you buy. For the details and the coupon code, read on.

Red Giant has a bunch of great products and tools that are helpful to filmmakers, editors, and visual effects artists, like their Shooter Suite, Color Suite (which together were formerly the Magic Bullet Suite), PluralEyes, Colorista, Magic Bullet Looks, and their selection of filmmaking and motion graphics suites. And all of it is on sale for 40% in their online store, including the suites, upgrades, and academic prices.

Red Giant has also recently added the "Make Your Own Bundle" option, which allows you to save up to 20% off the sale price just by adding more products to your cart. So, if you've been looking to buy the Color Suite, but also wanted to upgrade your version of Magic Bullet, you have the potential, with the coupon code "summer40," to save up to 52% on everything you buy.

Red Giant explains it:

Here’s how it works for today only: Start with 40% off everything – then increase your discount by adding more than 1 item to your cart. Every item you add (up to 4 items) gives you an additional 5% off.  If you add 4 items to your cart (even full suites), you’ve earned 20% off the sale price. That brings you to 52% off!

Sound like a sweet deal? Take a look at the video below to get all the details on the sale:

The sale is one day only, so if you want to take advantage of the savings, you'd better do it before  Wednesday, August 21 – 8:00 AM PDT.

Also, be sure to use the coupon code "summer40" (without the quotes) when you checkout to receive the full benefit of all the sale pricing.

Link: 40% Summer Sale -- Red Giant