January 24, 2014

How to Remove an Unwanted Logo from Clothing in Adobe After Effects

Video thumbnail for youtube video How to Remove an Unwanted Logo in After Effects - No Film SchoolYou've probably seen it or had to do it yourself before: blur out a logo that is being used without permission. If you've got a little time, you can head into After Effects and get a much nicer result than simply blurring it out -- which is especially important if the video is supposed to have a polished look. The tutorial below will lead you through the process of tracking a logo, making it disappear, and then even putting in a brand new logo in its place.

Here is Mikey with the logo replacement After Effects tutorial:

http://www.youtube.com/watch?v=Nx1twnMC4V8

This sort of thing is also very, very common when you actually want to add something to the frame that was never there before. Besides being a really cool effects video for David Fincher's The Girl with the Dragon Tattoo, at 3:43 you can see a logo seamlessly added to a building in the background:

http://www.youtube.com/watch?v=LDGqKyNV-HU

There is always more than one way to do something in visual effects, so what techniques have you used on logos in the past?

Link: After Effects Tutorials with Mikey -- YouTube

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Your Comment

15 Comments

"Snow? Blood? Logo? Reflections? Ladscape?"

Meh, we'll add it in post.

January 24, 2014 at 5:38PM, Edited September 4, 11:45AM

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maghoxfr

It's Fincher's face replacement that blows my mind.

January 24, 2014 at 6:02PM, Edited September 4, 11:45AM

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Dan

So true always more than one way to skin a cat.

Does anyone know the best software to remove or edit something frame per frame , is that possible in premiere or would you need Photoshop or light room

January 24, 2014 at 5:57PM, Edited September 4, 11:45AM

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jaye

Mocha is very good. I believe it comes as a free plug in with After Effects these days. It's tricky to learn but there are concise tutorials online.

January 24, 2014 at 7:32PM, Edited September 4, 11:45AM

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ADC

If you want to actually clone stuff out then After Effects will allow this. Chances are you will notice the differences between pixels though so your best to clone something on one frame and then track it in and roto anything in front. If you domthisninside of Mocha Pro it has some neat tricks included to make it look like your mask is affected by the same lighting in the scene. Curious Turtle have some great tutorials if you wan to get started with this. Good luck :)

January 25, 2014 at 10:58AM, Edited September 4, 11:45AM

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Kraig

Magicians!

January 24, 2014 at 10:46PM, Edited September 4, 11:45AM

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D.B.

I've done similar work using mocha and After Effects to replace network logos on microphones for sports interviews. You can see some of it here http://vimeo.com/69171873

January 25, 2014 at 12:24AM, Edited September 4, 11:45AM

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Samuel Hall

I have had to freeze frame someones mouth (closed), track and stick it over their mouth as they said a line of dialogue because we wanted to remove it from the scene. Many ways to use this!

January 25, 2014 at 3:31PM, Edited September 4, 11:45AM

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This has unlimited uses.....and is exactly the reason i FREAKIN LOVE Mocha. If you have every seen the "freeze time" effect used in House of cards, commercials, etc where you have one character moving but everyone else frozen, i've used it when an actor accidentally blinks or has a facial move. Actually hadnt thought of that use, Luke! Thanks

Appreciate the logo info! Im not well versed w commercial, so Ive always been nervous using logos in my shorts, but if we're using them as intended, its a huge relief to know we dont need to worry. Many thanks!

January 29, 2014 at 4:11PM, Edited September 4, 11:45AM

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You can show a logo or product if it is used as intended (i.e. someone drinking a coke, vs. killing someone with a can of coke).

I laugh when non-commercial folks blur out a logo because they think they have to. You don't. Most commercial enterprises (networks, advertisers, etc.) do so not to CONFLICT with paid sponsors or other advertisers.

But if you are just making a film, you can show the Nike logo. Unless of course YOU don't want to. It has nothing to do with any "law."

January 26, 2014 at 8:43AM, Edited September 4, 11:45AM

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Chriss

Thanks for reinforcing that, Chriss. It bugs me when I tell someone that logos are okay as long as the product is being used as intended, and I get a lot of dubious looks.

January 27, 2014 at 5:07PM, Edited September 4, 11:45AM

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David L

Definitely there in the states you think differently ;-) Here in Spain we always try to avoid logos, and brands just because if they don't pay where is the point in making free promotion ;-)
I always try to avoid brands to appear on screen unless they pay for it.
And of course if we can avoid that before post better than paying for extra post work. A tiny piece of gaffer tape can save you hours in post LOL.

February 1, 2014 at 5:20AM, Edited September 4, 11:45AM

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I mean that no one here would think of a commercial company suing you for free advertising ;-)

February 1, 2014 at 5:23AM, Edited September 4, 11:45AM

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Why do some scenes in a grocery store, for example, have their generic made up stuff versus on certain shows or movies, versus whatever brands/logos that exists in a grocery, etc. on other films/shows?

January 30, 2014 at 4:54PM, Edited September 4, 11:45AM

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Cal

Reading this hurts my brain.

What exactly are you asking?

August 19, 2014 at 4:38PM, Edited September 4, 11:56AM

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John