You've probably seen it or had to do it yourself before: blur out a logo that is being used without permission. If you've got a little time, you can head into After Effects and get a much nicer result than simply blurring it out -- which is especially important if the video is supposed to have a polished look. The tutorial below will lead you through the process of tracking a logo, making it disappear, and then even putting in a brand new logo in its place.
Here is Mikey with the logo replacement After Effects tutorial:
This sort of thing is also very, very common when you actually want to add something to the frame that was never there before. Besides being a really cool effects video for David Fincher's The Girl with the Dragon Tattoo, at 3:43 you can see a logo seamlessly added to a building in the background:
There is always more than one way to do something in visual effects, so what techniques have you used on logos in the past?
Link: After Effects Tutorials with Mikey -- YouTube
[via Premium Beat]
