March 12, 2014

How to Survive the Cannes Short Film Corner Part 1: Basic Info for the Uninitiated


The Cannes International Film Festival is one of the most prestigious film festivals in the world, but premiering, screening, and awarding the best feature films isn't all that Cannes has to offer. Cannes Short Film Corner is an event that allows the creators of short films an opportunity to show their projects to a massive audience, pitch future projects, and hopefully make many important connections as well. However, the festivities can seem quite overwhelming, but Brooklyn-based filmmaker Lit Kilpatrick is here to walk you through Cannes and fill you in on how to make the most out of your visit. Lit describes all of the basics for those who aren't familiar with the short film corner in part 1 of our 3-part series.

This is a guest post by Lit Kilpatrick.

Cannes is one of the most important industry events in the world, a place of much more than photo-op red carpet screenings, where an enormous international film market attracts filmmakers, buyers, distributors, agents, producers, and press en masse to make deals and exchange the latest information on where the industry and consumer market are going.

But the general public cannot attend screenings or enter the marketplace inside the Palais (pronounced ‘pal-ay’) --  the center of the festival universe -- without official invitations and badges that are created in advance. So, how can a new filmmaker, who is eager to witness and take part in the business of filmmaking, but with little experience and few contacts to draw upon get inside? The Cannes Short Film Corner is one accessible opportunity to dive in and become fully immersed.

I attended last year with a short film that I wrote and directed, An Intimacy, which was accepted into the Cannes Short Film Corner and screened there out of competition. My producer, Sara Jewell (who is also the story originator and lead actress,) paid the €95 ($125) submission fee, and told me about 6 weeks before the festival began that our film had been accepted. We would receive one invitation and badge each as the producer and director.

As an early career filmmaker, I was excited about the opportunity to attend, but a bit concerned about the cost of travel. I did what prudent research I could before deciding to bite the bullet and begin making travel arrangements, but I couldn’t quite find enough information to answer the basic question: "Is the cost of submitting to and attending the Cannes Short Film Corner worth it?"

My answer in a nutshell: yes, it is well worth it. And if you are a new filmmaker making short films you should be aware of this opportunity. But I would also add two very significant caveats: the Cannes Short Film Corner is worth it only if you attend, and only if you have prepared ahead of time to engage in the business of networking and promotion while you are there.

I want to tell you what I wish I knew before I went, so you can attend and benefit from the experience as much as possible. Before I dive into imparting what I’ve learned, here is a breakdown of some basic Cannes Short Film Corner info for the uninitiated:

  • The Short Film Corner began in 2004 as a way to recognize short filmmakers as the next generation of feature filmmakers, and to provide them with official access to the Cannes festival and market, along with unique educational and networking opportunities.
  • The short films in the SFC include those from various sections in the festival, such as the Official Selection, Cinefoundation, and Director’s Fortnight. About 3,500 shorts were submitted directly to the Official Selection, and an unknown (at least to me) number were submitted to the other festival sections. Of that unknown total, which is clearly somewhere in the thousands, a total of about 2,000 short films are invited to participate in the SFC from all of those sections, including those both in and out of competition. I will tell you this: I am a pretty critical viewer, and I would say that of the dozens of shorts that I saw there, they were all very good, and a several were excellent. I would also mention that my producer and I both met several people whose shorts were rejected. But not to fret, if your film is not accepted, the 95 Euro fee will be refunded.
  • Shorts are screened both in 40-some private viewing booths and in three small theaters, all dedicated exclusively to the SFC. These areas are accessible to all Cannes participants, so you are free to invite distributors, producers, festival programmers and whoever else you have met at Cannes to view your films. If you make a good impression, some of your new contacts will take the time to see your short.
  •  The Short Film Corner space is very well resourced and organized. The SFC includes a ‘bar’ with unlimited free espresso all day and free beer, wine, water, and soda after 5pm. This makes the SFC quite the popular spot as the festival progresses and more people figure this out. Other SFC areas include a distributor’s corner, which set up and staffed to put shorts-specific distributors and buyers in touch with short filmmakers and to provide a meeting space; a poster/postcard area to display your film’s artwork to get it noticed above the din; booths for various organizations who work primarily with short films to set up shop and interact with short filmmakers; and SFC-specific information booths.
  • The SFC also offers a variety of classes, workshops, discussions and panels that are exclusive to SFC participants. Jane Campion -- writer and director of The Pianowho started out making shorts, led one of the discussions about her career trajectory from short filmmaker to celebrated feature director.
  • Outside of the Short Film Corner itself, SFC participants have access to the entire festival and market (outside of press-only areas), including red carpet screenings.

So How does one make attending the Short Film Corner worth the cost? This is what I learned:

Don’t spend too much time watching films.

This might sound counter-intuitive – you’re thinking, “Hey, it’s a film festival,” but Cannes is essentially and aggressively about business. It is business in a positive, inspiring, and friendly sense, but it’s still business. And the business of watching films at Cannes is best left up to groups such as the press – who are paid to watch them in droves – along with the variety of buyers, sales agents, and distributors who are interested in seeing how a film performs with an eye toward buying or selling some portion of its rights or otherwise capitalizing on its momentum or talent. As a filmmaker who is there to promote yourself and your projects, you can screen the films some other time.

Do find ways to relax, including watching films.

Having made the point about business, it is also crucial to remember that Cannes is a marathon. You will need to decompress, and a film screening can be a nice place to relax, escape the weather, and network with a random person sitting next to you. And given that you’ve already absorbed the cost of the trip, it might feel good to take advantage of the fact that all screenings are free. For a bit of fun, you can get close to the glamour and pretend you’re famous by dressing up and attending the red-carpet premiers, which take place in the evenings after the market closes. I would recommend only watching films in the evening, or during the first and last days when the market gets set up and winds down.

Take advantage of opportunities to educate yourself.

The Short Film Corner and other parts of the festival and market provide many opportunities to learn about a variety of filmmaking topics and trends, often directly from people who you admire. Study the SFC emails and online information thoroughly, as soon as you can after being accepted. Several of the classes and discussions have limited seating and will fill up quickly. Even those that are not limited attract lines of attendees well before they begin. Outside of the SFC, check the international pavilions to see which country’s beach-side tents offer panels in areas that interest you. In my experience, these events were very beneficial. To make Cannes and the SFC worth it, I would recommend always prioritizing classes, panels, and other focused networking events over film screenings.

In terms of my own experience at Cannes, I can say that I had a blast, met some truly great new friends, expanded my network of significant contacts, and promoted my own projects. A couple of the producers of Fruitvale Station, who were friendly, great guys, got me into James Franco’s small party for the opening of his film As I Lay Dying. And a French producer who watched our short in the SFC more than once has shown serious interest in expanding it into a feature.

What makes Cannes great for an early career filmmaker, in my opinion, is the presence of the market alongside the festival. It is very worthwhile to see and learn how the business of filmmaking is conducted firsthand, and to find that producers and potential future collaborators are genuinely interested in hearing about your projects, with an eye toward potentially helping you bring them to life. If you have a short film that you are confident is a great display of your abilities as a filmmaker, enter it into the Cannes Short Film Corner and go this year! The deadline to register your short film is April 14, 2014.


Lit KilpatrickLit Kilpatrick is a Brooklyn-based writer, director, and producer. You can find his fledgling filmmaker website here. Check out the Facebook page for An Intimacy, the short film that he wrote and directed that appeared in the 2013 Cannes Short Film Corner.  An Intimacy was produced by, based on a story idea by, stars, and was submitted to Cannes by Sara Jewell.

Your Comment

23 Comments

All the above is spot on. An eye opening event and great fun. The only thing I would add, if you want to go to a red carpet event and you're lucky enough to score a ticket, make sure you have a tux or dark suit. Learnt that the hard way.

March 12, 2014 at 11:45AM, Edited September 4, 11:56AM

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Thanks for the helpful article Lit. It's opportunities like this that really open the doors to filmmakers. The industry can be so daunting at times but attending industry events at places like Cannes or Toronto can really demystify things.

Another great opportunity for emerging writers/directors/producers is the TIFF Talent Lab which is part of the Toronto Int. Film Festival. More info here http://tiff.net/industry/industry-programming/talentlab

We're looking forward to attending both Cannes and TIFF with our short adaptation of Stephen King's Suffer the Little Children https://www.facebook.com/sufferthefilm

March 12, 2014 at 12:56PM, Edited September 4, 11:56AM

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My short film "Dark All Around" World Premiered at the Short Film Corner during the 64th Cannes Film Festival in 2011. I was 23 it was my first time to Europe and one of the greatest experiences of my life I will be back to Cannes one fay but with a feature not a short!

If you would like to watch my short you can online for free. http://vimeo.com/30616155

March 12, 2014 at 3:16PM, Edited September 4, 11:56AM

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Ali

Very good post! Thanks...waiting for the other parts

March 12, 2014 at 8:44PM, Edited September 4, 11:56AM

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Young Pizzy

Being a student, I haven't been to many high profile events. So this may be a novice question, but how exactly does one approach potential contacts without asking for there information outright? How do you guys like to network?

March 12, 2014 at 10:31PM, Edited September 4, 11:56AM

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jackshepard

jackshepard - at any film festival, film market, or other filmmaking conference or event, I think most people who attend expect to network. (Or at the very least, enjoy talking about film and the event itself.) So you can ask someone a simple question like, "so what brings you to X?" or "are you a filmmaker yourself?" and just see what they say. If you want to follow up with them later, and an info exchange of some kind didn't come up naturally in conversation, just ask if they have a card. I think keeping the conversation casual and natural is the way to go.

Thanks for taking the time to read the article!

March 13, 2014 at 3:14PM, Edited September 4, 11:56AM

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The article says the deadline is 4/14 but the Cannes website says 4/4. Which one is it?!

March 14, 2014 at 12:32AM, Edited September 4, 11:56AM

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Kabir - regarding dates, fees, and other hard info, go with the information provided on the Cannes website. Thanks for reading!

March 14, 2014 at 2:47PM, Edited September 4, 11:56AM

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I like the fact that this article takes steps toward clarifying that this is nothing even remotely like "being in" the Cannes Film Festival -- rather, more like renting out a booth at a trade show -- but the truth is, you'll find way more people (even filmmakers themselves) thinking it's an honor to be included, listing their projects as official selections in the Cannes Film Festival, updating their followers with "great news," etc. Trust me, it happens a helluva lot.

March 14, 2014 at 11:22AM, Edited September 4, 11:56AM

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Paul

I like the fact that this article takes steps toward clarifying that this is nothing even remotely like “being in” the Cannes Film Festival — rather, more like renting out a booth at a trade show — but the truth is, you’ll find way more people (even filmmakers themselves) thinking it’s an honor to be included, listing their projects as official selections in the Cannes Film Festival, updating their followers with “great news,” etc. Trust me, it happens a helluva lot.

March 14, 2014 at 11:54AM, Edited September 4, 11:56AM

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Paul

Amen.

April 12, 2014 at 4:11PM, Edited September 4, 11:56AM

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Daniel

Read, read and read this article (and the others) again and again. You'll know pretty much all there is to know. Only other advice: follow the Cannes or Bust Twitter account ;-)

March 14, 2014 at 12:26PM, Edited September 4, 11:56AM

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Actually the deadline was April 4th and now extended to the 8th. Just an FYI...I have a couple of additions. Push yourself to make new friends and go out at night. I made most of my connections late after the evenings premieres. Be open to anything!

April 7, 2014 at 8:58PM, Edited September 4, 11:56AM

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Kat

The "Cannes Short Film Corner" is tailored made for mediocre filmmakers who want to boast about "Going to Cannes". What is the use of networking with talentless people who are there for the same reason. To post Cannes pictures on Instagram, and to say BS stories to get laid or impress friends.

Wake up people. There are NO STANDARDS to get in this festival. Therefore, there is no merit and people should not boast about it.

April 12, 2014 at 4:06PM, Edited September 4, 11:56AM

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Daniel

Hi Daniel,
Acceptance into the SFC might have low standards, but it gets you on the grounds of the festival for far less than it would cost to purchase a badge outright. And festivals like this are where a lot of deals are made, where a lot of people with a lot of influence are. So you might find yourself, like we did, sitting beside a couple of financiers who really like the sound of your upcoming projects and who want to read your latest script.

And yes, a lot of those people are full of shit. But some of them aren't. And if you can learn to tell the difference between the two, this festival can be invaluable.

April 12, 2014 at 6:35PM, Edited September 4, 11:56AM

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Daniel, 2 quick points: 1) there ARE standards - a 50% acceptance rate if I remember right, and I have met filmmakers with short films that were not accepted (though most don't want to admit that their films were rejected), and 2) as Adam points out, the SFC is what you make of it - there are many great opportunities there, which it is up to the filmmaker to take advantage of. I had several very informative and productive conversations with very successful producers and stars at exclusive events, which I was invited to after arriving and networking. The experience has helped me in the early stages of my filmmaking career. If I didn't believe this, I wouldn't have written this 3-part article, which I did for free.

April 25, 2014 at 12:24PM, Edited September 4, 11:56AM

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I would add that it's really important to do research and see who else is going ... like looking through the list of buyers, or identifying a couple of sales agents to approach, or production companies who might be interested in a script. Then send them an email a couple of weeks in advance introducing yourself and asking for a meeting. This way you can hit the ground running and make the festival really productive.

April 12, 2014 at 6:32PM, Edited September 4, 11:56AM

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