June 27, 2014

Vimeo On Demand Introduces New Dashboard, Features For Content Creators

vimeo-logoEveryone and their mother is getting in on the VOD game, and for some time, Vimeo has been positioning itself as a way for indie filmmakers to get their content to viewers and see a profit; they've just introduced new bells and whistles for filmmakers and content creators, including several new features for their PRO users who distribute content using the service, including a revamped dashboard and more in-depth metrics to help creators see where their work is selling. Check it out and see what Vimeo's VOD could do for you and your film.

Everyone is in the Video On Demand game these days, from major players like AmazonNetflix and YouTube, to more niche sites like Fandor; for $199/year, Vimeo PRO members, who have been able to set their own price and customize their page design, as well as distribute their videos through their own domain, now have access to more granular metrics about where their traffic is coming from, including information on sales regions, embeds, and performance that Vimeo thinks will make their VOD service attractive to filmmakers who want to tap into the 100 million unique visitors the site receives monthly. According to Vimeo:

The new dashboard drops down from the top of Vimeo On Demand pages to provide VOD creators with a quick glimpse of sales performance and where sales are happening. This includes purchases that occur on Vimeo On Demand  vs. Vimeo’s embedded player. This feature is only available to VOD creators, on content they are the owners of, visible when logged into their Vimeo account. All VOD titles in our catalog gain this new feature.

vod_stats_FINAL

With their streamlined aesthetic and general lack of trolls, Vimeo has long been at the vanguard of HD streaming video (the White House, for instance, posts HD versions of its broadcasts to Vimeo, and the site has a distinct lack of people falling off of/down things videos, which, depending on your perspective, is either good or super lame.) They are clearly making a play for a bigger piece of the growing indie VOD market, with a price point that is reasonable for most filmmakers, and a huge built-in audience.

As a filmmaker, what do you think of VOD in general, and Vimeo in particular? Do these new bells and whistles make the site more attractive to you? Or would you rather watch dogs on trampolines?

Link: Vimeo Pro

Your Comment

3 Comments

Vimeo completely ruined their mobile App. It's utter rubbish. I for one will not forgive them. They need to restore proper functionality before I think about using any of their services.

June 27, 2014 at 8:03PM, Edited September 4, 11:56AM

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I agree, i tried to ask on their forums, if they plan to introduce different languages into the VOD environment. (cos not all the customers i'd target speak english...u know) I asked twice, got no answer... I even offered free translation...

I used to upload vids with the mobile app, then once i needed that again and the app was completely like it has gone backwards in time...

But what other choice u have? YouTube? Where u cannot replace video file? Useless...

July 1, 2014 at 9:18AM, Edited September 4, 11:56AM

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I thought that too, but I realize the app is so that more people can watch vimeo; it's not for content providers. They've dabbled in video editing, clip management, but it makes sense that their wider audience is just a viewer. It wouldn't surprise me if they eventually come out with a Vimeo Manager app, that seperately lets you handle your backend.

June 28, 2014 at 12:18PM, Edited September 4, 11:56AM

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Aaron