An Ode to The Bev: One Director's Love Letter to 35mm & Revival Cinemas

Out of Print
We all have that local art house or revival house cinema that reminds us of the magic of moviemaking.

However, we haven't all gone out and made an awesome documentary about it. Filmmaker Julia Marchese did just that with her film Out of Print, hoping to communicate the importance of 35mm exhibition and revival cinemas by telling the story behind L.A.'s famous and family-run New Beverly Cinema, which was not only film school to many of today's big time filmmakers, but home as well.

In fact, Marchese, who was a longtime admirer of the cinema, was eventually given a job working there by the original owner Sherman Torgen. However, after Quentin Tarantino became the new owner of The Bev, some unpleasantness occurred between her and the management team and -- well, you can get the full story here -- but the crux of the story is that Marchese decided to make her documentary available to watch for free online to show her audience just how much the New Beverly Cinema meant to her -- as well as a multitude of other incredible filmmakers.

Check out her ode to the revival house and 35mm film below.

Video is no longer available:

My local art house theater, The Bijou, definitely has given that at home feeling to its regulars. The Spanish-style former church and mortuary introduced me to my first indie films -- projected on 35mm film. It wasn't until a little over a year ago that my beloved Bijou went digital, but even though I tend to prefer the sound, the imperfections, and the humanity of a 35mm projector working hard to show me my movie, it doesn't take away from the community that has been blooming inside of my local art house theater for the last 30 years.     

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35mm projection is dead, just deal with it already. It's better to focus on making the high quality digital cinema projectors more affordable for smaller venues to actually revive local cinemas.

October 24, 2014 at 2:44AM

Terma Louis
Photographer / Cinematographer / Editor

So true. The second run theaters used to get some ghastly, worn-out prints that made a movie watching experience trying. These days, one can set up a projector, a Blu-Ray player and some powered speakers inside a coffee house and have a superior experience.

PS. I walked into a neighborhood sports bar a few nights ago and they had an 84" flat screen showing the FSU - Notre Dame game. Get one of those and, in a coffee house type of a room, one wouldn't even need a projector.

October 24, 2014 at 2:06PM

Dan Leo

No. 35mm is not dead. The Alamo has found it profitable. This article was forwarded from American Cinematographer: There is another reason it won't die...and that's because old films that didn't have huge mainstream success are all unavailable in digital because of the huge costs of transfering old films. Professional digital theatrical projection locks out this whole segment of movies (which include most of the exploitation cheappies from the '50's through the '80's.) Many of these films can't even be shown in any other format b/c the rights are in limbo so many, years later...but anyone finds one of these prints, and it can be watched with 35mm projection.

I have my tickets for 15perf 70mm projection for Interstellar already. Go film.

Wake up.

October 31, 2014 at 4:33PM

Daniel Mimura
DP, cam op, steadicam op

I would love to see some of the classic blockbusters in the theater - Jaws, Star Wars, Superman and older Bond films. These are movies I love but were out of theaters before my time. It's annoying that they re-release current films (like Saw) but not these older ones. The original Ghostbusters ( was shown in theaters recently so maybe the studios are learning that they have money sitting on the table.

Personally, I would love to see the original Star Wars trilogy as originally released (before the digital add-ons)

November 5, 2014 at 3:33PM

Ryan Gudmunson
Recreational Filmmaker

what's the password for the vimeo video? thnx

March 2, 2015 at 10:52AM

Daniel Blumensev
Director / DP / Editor