Apple's newest ad aired last night during the 2015 Academy Awards (see the full list of winners here). If you missed the show, you can watch the ad right here:
The voiceover was taken from a Martin Scorsese commencement speech given at NYU, which we covered previously:
Using tools like FiLMiC Pro and VideoGrade, the students from LACHSA shot on the iPad Air 2 and made films in a week (and the BTS footage was also shot on iPads):
iPad is the ultimate tool for independent filmmakers. It lets them chase their ambitions and dive deeper into the work they’re so passionate about. Learn how students at Los Angeles County High School for the Arts relied on the power and versatility of iPad to write, produce, shoot, score, and edit their films in a matter of days.
At this point it's really not surprising seeing commercials shot on iPads and iPhones, but it's great to see what high school students can do with pretty simple tools — tools available to plenty of people. It's clear they aren't using Fisher dollies and Technocranes (like some previous Apple ads) to shoot this footage. These students are shooting on good ol' Redrock rigs and other DIY tools (including using skateboards), so the results are much closer to what the average person could do.
It's refreshing to think about the message of the ad when you consider all of the money Hollywood spends on making movies. It might be a cliche at this point, but yes, you can go out and be creative and make a movie with just the phone in your pocket or the tablet on your desk.
To read more about the process and check out more behind the scenes videos, head on over to the Apple site here.
Some of the best horror movies ever made take something innocent and unassuming and make it scary as all heck. Toys? Chairs? Cars? Or, perhaps the scariest, regular human people? You name it; there's likely a spooky movie out there that's gonna make you afraid of something you never saw coming. The latest on this list of scaries? Why, the act of smiling, of course.
Paramount'sSmile franchise has taken the world by storm, turning one of the purest expressions of human joy into a nefarious act of fear. Where Parker Finn's first Smile followed the laid-back, traumatized therapist Rose Cotter (Sosie Bacon), Smile 2 stepped it up a notch on every level with the tortured pop star Skye Riley (Naomi Scott). Fans of the first Smile were treated to escalation of scale in every way and delivered one heck of an ending to show for it.
The ending isn't particularly vague, but the Smile monster (or "The Entity" as we know them as) works in mysterious ways, potentially leaving the casual viewer with a question or two once the last terrifying frame cuts to the credits. If you were left frowning with questions, we're here for you to break down what exactly happened at the end of Smile 2.
The Rules of the Smile Monster, The Entity
Smile
Paramount
If there's any human notion the mysterious Entity haunting the psyche of our heroes in the Smile-verse knows, it's that trauma begets.
The basic rule of The Entity is that it lingers in its victim's brain, essentially gaslighting them with a false reality that drives them mad. Once you're infected—or, perhaps, possessed—by the entity, the world around you starts to crumble, and you start to more-or-less hallucinate terrible things at every turn. Only The Entity's victim is able to see these haunted images (often times stranges creepily smiling at them), making it super weird and uncomfortable for anyone that might be in their presence freaking out.
In a sense, The Entity is ruining your life up until your final moments.
The "final moments" of it all is a key factor to The Entity's terror. See, the way the entity possesses new hosts is once it's current host is driven completely mad, they take on the "Creepy Smile" (coined by No Film School, LLC) they become suicidal, and anyone that sees their totally F'd up suicide is now The Entity's host.
Scary stuff!
'Smile 2' Premise
Smile 2
Paramount
So, a banger pop star named Skye Riley is possessed by The Smile Entity. How did we get here? Why is our pop diva icon tortured so?
Jumping off from the events of Smile, Smile 2 opens in an expertly crafted one-shot cold open that could work as a standalone short film. At the end of Smile, Kyle Gallner's nice guy cop Joel is possessed by The Entity when he bears witness to his ex-lover Rose committing Creepy Smile hari-kari after her feature-length mental anguish. Poor Joel.
In the opening scene of Smile 2, we check back in with Joel, who is strategically attempting to pass off and ultimately kill The Smile Entity for good in a ring of shady, bad-guy drug lords. His plan almost goes as planned, until Lewis (Lukas Gage) stumbles in and The Smile entity is passed to him.
Cut to our heroine Skye Riley, recovering from a tough time after a tragic accident killing her partner and leaving her to survive and bear the guilt. She is (mostly) sober, chugging bottles of water in one long gulp to curb drinking, but still uses a bit of Vicodin to deal with her trauma and anxiety from both her tragedy as well as the unbearable weight of being a very famous popstar. And guess who she gets her Vicodin from? You'll never guess, unless you guessed Lewis. It's Lewis she buys her Vicodin from.
And while we're guessing, yes. You're right. Lewis Creepy Smile kills himself, passing The Entity to Skye. This induces a terrible time for Skye, seeing visions of her ex-boyfriend who perished in the car accident, as well as seeing fans at shows and her backup dancing ensemble Creepy Smiling and acting super weird at her.
How does it end? What does it mean? Let's talk.
'Smile 2' Ending Breakdown
Now that our inciting Smile incident has occurred, we're in it for the ringer now.
As Skye is processing her previous with the additional baggage of The Entity's gaslighting ways, she finds solace in reconnecting a fractured friendship with her former BFF, the ever-charming and down-to-Earth Gemma (Dylan Gelula). She comes over for a sleepover, they hang out, etcetera, and Gemma pulls through for her bud full-stop.
At least, so we think—it wouldn't be a Smile without some proper gaslighting from the monster behind the smiles.
It's revealed near the end, close to Skye's big concert, that Gemma hasn't spoken to her since their friend breakup. Gemma was in Skye's head the whole time. Dang. This also comes with the reveal that the time passed in Smile 2—which, in Skye's head, was weeks—wasn't so many weeks after all. This takes us to the big concert, where, well...
Yes, you're right. The Smile Entity does not only Skye, but the entire audience dirty, as hundreds to thousands of people watch Skye Creepy Smile kill herself in front of them. And what does that mean? It means that now The Smile Entity has possessed everyone at the show. And that is not good!
With the recently announced Smile 3, we'll inevitably learn more about The Smile Entity's master plan and how the effects of possessing a mass group of victims plays out. Until then, just be safe out there. The Smile Entity is a bad... um... thing, and you never know when it could get you.
