Remember "Project Candy," Adobe's phone app that captures inspiring light and color, and turns that data into a look which can be applied to your video projects? Well, it's finally here, and it's got a brand new name.
Earlier this week, Adobe released their newest product, (and also one of their coolest). It's called Adobe Hue CC, and like I mentioned, it's essentially a jazzed-up photo app for the iPhone (sorry Android users). Hue CC analyzes the light and color data of your photographs (either that you take with the app or ones that are stored in the camera roll or cloud). Then it allows you to manipulate the color and luma properties with a unique tactile interface (seen at right), and then it saves all of that information as a look that can be applied to your Premiere Pro and After Effects projects. It's able to accomplish this through utilizing another one of the major new features in the CC 2015 release, called Creative Cloud Libraries, which lets users seamlessly share assets, like looks and color swatches, across applications.
Here's a quick teaser for how Hue can be incorporated into a creative color workflow, followed by a more in-depth presentation about the ways in which Adobe is making powerful color tools more accessible.
Having had the Hue CC app on my phone for the past day, I'm already impressed, not only by the fact that it actually works as advertised, but by the fact that it can create some interesting looks really quickly. What I love even more is just how accessible it is, even for people who have never worked with color in their life. If you can snap a photo, you can create a unique look and apply it to your projects.
For me, particularly as both a cinematographer and editor, this app allows me to capture the beautiful light and color that I encounter in my day-to-day life (I'm always on the look out), and translate it directly into a useful creative tool. It's a way to turn your inspiration into something tangible, and that's a really cool proposition for visual creatives because inspiration can, and often does, strike anywhere at any time.
If you're interested, you can download Adobe Hue CC for free from the app store. No word yet on if and when an Android version is coming.