Sony FS700 Price Drops to $4K, FS100 Discontinued, & a New Camera Coming Soon

A slew of announcements about Sony's venerable FS700 and FS100 camcorders point to a major camera announcement at IBC next week.

First up, the news. Today, Sony dropped the price of the FS700 to $4000. This comes just 3 months after the price was dropped to $5000, and year after it dropped to $6000. In addition to the price drop, a purchase also nets you a free gift of a Metabones EF to E-Mount Smart Adapter. The other piece of news here is that the FS100 has officially been discontinued after roughly 5 years of dutiful service to filmmakers.

Sony FS700 Price Drop

Sony FS100 Discontinued

Even though the FS700 doesn't seem long for this world at present, by the standards of today's digital cinema cameras, it's still an extremely capable camcorder, especially when it's paired with an external recorder like the Odyssey 7Q+ or Atomos Shogun. It has impressive slow motion capabilities, respectable dynamic range, and the option for 4K and 2K RAW. It's clear that Sony is attempting to unload a bunch of these cameras before announcing something new, but for the bargain hunting filmmaker in need of major performance, picking up an FS700 at this price could be a major victory.

Now on to the speculative aspect of this. It's no secret that manufacturers like to offer significant price cuts on their older products before announcing a new product of some sort. And with the IBC trade show fast approaching, Sony seems primed to announce something new in the coming weeks. Indeed, a promotional teaser image shared by Sony Alpha Rumors points to a new camcorder from Sony very soon.

New Sony E-Mount Cinema Camera

As for what Sony's new camcorder will be, it's hard to say exactly, although the photo above gives a pretty obvious clue. With the FS100 gone and the FS700 on life support, there's now a significant gap between Sony's lower-end cameras like the A7S and their "midrange" cinema camera, the FS7. It seems safe to say that whatever Sony announces, it will fill that gap with a camcorder in the $5,000 - $8,000 price range.

Spec-wise, it will probably look similar to the FS7, but with a few less frame rate and RAW output options. It will almost certainly have a super35 sensor (perhaps the same one as the FS7, which would mean stellar low-light performance) and several flavors of internal 4K. Anything beyond that is pure speculation. Personally, my biggest hope is that Sony builds upon the form factor of the FS7, and focuses a majority of the changes on ergonomics and ease of use. 

What would you like to see from Sony's new camera? Let us know down in the comments!     

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Your Comment


I sincerely hope SONY creates a new menu system soon. The FS7 menus are horrible. Seems like a small thing but it's really frustrating in the field.

September 4, 2015 at 2:26PM


Seriously, those menus are so laggy. The FS700 menus responded much faster.

September 4, 2015 at 2:29PM


Yes please. Sony menus make me seriously grumpy.

September 4, 2015 at 2:34PM

Rob Hardy
Founder of Filmmaker Freedom

I'd be happy with something like the F3, but with the FS7 ergonomics.

September 4, 2015 at 2:30PM, Edited September 4, 2:30PM


This news is really great for film makers, As sony Fs700 is a very capable camera when combined with Atoms shogun or oddysy 7q+. The bad news for people who just bought this camera after the second price drop, it depreciates the value of rental or reselling. But it could last for couple of more years. Buying a camera now a days is a challenge. These kind of news shock people in a good and a bad way. Overall Great news from sony.
Happy Filming

September 4, 2015 at 2:42PM

Aurelien Brentraus

September 4, 2015 at 2:57PM

Gareth Ng

Depressing I bought a used FS700U with 1k hours on it for $4k only 3-4 months ago. Still worth it.
I don't see how a new model can come out that can top it? The FS7 doesn't even match it for slow mo, although the internal is worth the extra $$.

September 4, 2015 at 4:01PM

Josh Wilkinson
Music Video Director/DP

How is this FS700 compared to GH4, A7S, BMCC and Ursa Mini for feature?
Could someone rank them for me? Thanks.

September 5, 2015 at 3:03AM


It depends on the type of project and budget.

If you do a lot of low budget work in involving low light
1. A7S
2. FS 700
3. GH4
4. Ursa Mini 4.6K/4K

If you do a lot of low budget work in involving mixed light situation
1. GH4
2. A7S
3. FS 700
4. Ursa Mini 4.6K/4K

If you do a lot of mid/big budget work in involving mixed/low light situation
1. Ursa Mini 4.6K
2. GH4 with Atomos Shogun/Ninja Assassin
3. FS 700
4. A7S

[I am giving my opinion based on my own choice, you can have your own]

September 5, 2015 at 4:58AM, Edited September 5, 5:00AM

Rayhanur kabir
Director, DP

Keep in mind that if you get something of the weight of the FS700 you're going also to spend a lot, I mean a lot to get dynamic shot as the weight of the cam will mandate something like a serious steadicam like stabilizer. If you get a GH4 you could actually also use it on a very light, even one hand help gimbal. That's the thing to keep in mind. The GH4 or the BMCC can be your only cam and can be made dynamic for not too much money. The FS700 not. Personally I can't fathom an independent filmmaker who is not going to have dynamic shots in his film, a lot of them. As far as low light performance of the GH4 and BMCC etc, it's a non issue for non fiction, frankly. You're supposed to re-create all the light you need. I'm not sure why anybody with less than 20K to shoot any would go with the Sony.

September 5, 2015 at 10:14AM


Rayhanur and Philippe,

Thanks for your very clarifying notes.

September 6, 2015 at 5:45AM


Whatever they do, I hope this doesn't erase any hopes of an a7s II-type sensor in a DSLR-sized body, small enough to stay stealthy but large enough to handle all the heat of a 4k 10 bit internal recording option. I can dream, can't I?

September 5, 2015 at 6:55PM

J Robbins

The A7S II Sensor will come in a DSLR sized body. Sony, Panasonic, Samsung have already shown you don't need a big camera to handle the 4K video encode.

September 9, 2015 at 5:16PM, Edited September 9, 5:20PM