I know that that statistic can be disheartening, especially if you're an artist who values originality over everything else, but don't let it get you down. Not only is being utterly original kind of a myth, but it's definition is actually more obscure than you'd think. Caleb Pike talks a little bit about this in one of his latest videos, namely how to consistently have fresh ideas by following a simple process (one you might have heard of before, actually). Check it out below: 

Okay, there is no such thing as a formula for creating new ideas, nor is there a process you can go through that will ensure that they will be original. However, Pike does bring up a great point — copying is a fantastic way to learn and grow in your craft. Even Hunter S. Thompson copied The Great Gatsby just to know it felt like to write a great novel! Giving yourself the space you need to not only be creative, but to learn to be creative as well is incredibly important to your journey as an artist.

So, copy privately, adapt according to your medium, and combine to form your own ideas and style — this process will surely help you on the road to greater originality and creativity. 


Source: DSLR Video Shooter