Though it might sound a little gimmicky the HERCULES is actually one of the best designed products we've seen in Vegas so far, purely because it's so simple. The tiny dolly, obviously optimized for DSLR's, can handle up to a 10 lb camera, can roll in both directions and is programmable at five different speeds from .1 to 1 inch per second. Attachable brackets allow the dolly to follow different paths, while placing magnets in that path will cause the dolly to change direction.
The product raised $380,000 dollars on Kickstarter and is currently available for pre-order. The least expensive model is $125 and if you want all the bells and whistles it'll only put you back $250. The dolly, and a selection of accessories, will start shipping mid-July.
More of No Film School's coverage from the NAB showroom floor: