Introducing the Sony HDC-4800, a UHFR Super-35mm Camera That Shoots 4K at 480 fps

Now that NAB 2016 has officially kicked off, Sony didn't waste any time announcing the HDC-4800 UHFR Super-35mm camera, which can capture 4K at an astonishing 480 fps.

The HDC-4800, which is geared toward live sports and event production, has some truly exciting features, but probably the most impressive is the fact that it can shoot 4K at up to 480 fps. 

Features

  • 8x 4K – 480 fps 4K
  • 16x HD – 720 fps 1080 60P
  • Super-35mm 4K CMOS sensor
  • Supports PL mount lenses
  • Motorized ND/CC filters
  • Wide color space: BT.2020 and BT.709 supported

Sony seems to believe that UHFR (Ultra High Frame Rate) is the next generation of live sports/event production, or at the very least is a big part of it. Sony's marketing manager for content creation, Rob Willox says: 

This camera system can do a lot of everything — very high frame rate, very high resolution, and it works seamlessly within Sony’s current HDC family to give users a familiar yet powerful and new production tool. This is the future of live production, designed to satisfy the storytelling aspect of modern sports production.

According to Sony, the HDC-4800 will be available in August 2016. No word yet on price.

Sony also announced a new shoulder-mounted ENG camcorder, the PXW-Z450, which contains many of the same functionality as its predecessor, the PXW-X400, except this thing shoots 4K and has a 2/3-type Exmor R™ CMOS sensorThough it's a body-only model (no lens or viewfinder), it can be paired with one of Sony's HDVF-series OLED viewfinders. The PXW-Z450 will be available by the end of 2016.

In the end, these are ENG-style cameras, which won't particularly interest the indie filmmaking crowd. Many were hoping, and even rumoring that Sony would unveil the next iteration of the A8, or even an 8K Cine Alta, but their press conference unfortunately wasn't all that exciting.     

You Might Also Like

Your Comment

8 Comments

I almost got excited!!!

April 17, 2016 at 4:35PM

44
Reply
avatar
Rayhanur kabir
Director, DP
347

Only for the cost of your friend's dead body.

April 17, 2016 at 5:53PM

5
Reply

Meh, my buddy isn't using it anymore.

April 18, 2016 at 8:16AM

17
Reply

Other than possibly for sports or very special situations, what's the point of a camera like this?

April 17, 2016 at 8:41PM, Edited April 17, 8:41PM

0
Reply
Vidrazor
586

Vidrazor, there are some big letters at the beginning of this post then, some smaller letters just below them. The little letters say the HDC-4800 is geared toward live sports and event production.

April 17, 2016 at 9:37PM

22
Reply
Richard Krall
richardkrall.com
2065

It would take a full day just to watch me flash a wittle grin! unreal bebeeee! Definitely pointless for anything I would shoot but still cool to see where everything is headed...

April 17, 2016 at 9:33PM

0
Reply
avatar
Cam Glass
Film Student
113

This is going to be EXCELLENT for super slo-mo in football, and baseball games. We will see the rotation of a baseball very, very clearly with this camera. Only large broadcast companies are going to be able to afford buying it.

April 18, 2016 at 12:57AM

16
Reply
Gene Nemetz
live streaming
2054

NO! It's not just big broadcasters who will buy it!
You have to get out of your low-budget mentality!

In the old days, (1980's/1990's) a Betacam SP was
$55,000, VTRS were $35,000 each (you needed
at least TWO!), a switcher was $10,000 and a
decent SERVO lens was another $20,000 and
TONS of small shops bought them even for the small jobs!

Cameras and production gear are fixed assets which
banks can loan on and DEPENDING upon your financial
institution, you CAN get a large $100,000 business loan
at 7.5% to 9.0% per year interest.

Just make sure you charge for your filming and/or production
services that cover the $1500 to $4000 per month loan costs
over X-number of years!

That's all --- We took out quarter million dollar loans
with barely a signature and with the bought assets as
collateral. If you can't get that $100,000 loan you still
might be able to get a lease on $25,000 to $50,000
worth of gear at a higher interest rate !!!

We are a small company and while we
HAVE been in business a long time, it's just
a matter of having good relations with a bank
manager or leasing company manager!

Show him/her your business plan and that you
can financially pull off a $1500 to $4000 per month
loan/lease payment and you WILL get the money!

AND THEN you can shoot the good stuff (if you got talent!)
which will get the REAL MONEY to pay off your loans and
get even better gear/personnel !!!!

So again, GET OUT OF THE SMALL BUDGET MENTALITY!!!

Have a business plan that shops you can pay between $1500 to $4500
per month and then approach your credit union, a business development bank
or a leasing company and get AT LEAST $50,000 of gear to cover ALL your
production needs. Then start shooting and producing like there is no tomorrow!

April 18, 2016 at 6:42PM, Edited April 18, 6:44PM

5
Reply
Henry A. Eckstein
Director, Research and Development
312